The BBC World News looks to Dr. Nicolas Hamelin, an Associate Professor of Marketing, to understand how terrorist groups effectively recruit members. Terror attacks have increased around the world in recent months. While the groups behind these attacks are alarming, their recruiting strategies are also quite effective. The news clip interviews Dr. Hamelin about the process of terrorist recruitment and how they convince so many to join their cause.

1. Dear Associates
As the terrorism topic is trending due to the unfortunate string of events recently, BBC World News
looks at Dr. Nicolas Hamelin for his views on the different marketing tools used by various terror
groups.
BBC World News
Date – 31st
March 2016, Thursday
Terror attacks has been seen as an increasingly common occurrence around the world. This month
alone, we have had bombings across Belgium, Turkey and Pakistan. One thing clear about the groups
behind these attacks is that their recruiting strategies are alarmingly effective. But how exactly did
they convince so many to join?
Ali Moore, BBC presenter, finds out from Nicolas Hamelin, Associate Professor of Marketing at the S
P Jain School of Global Management in Singapore, about the process of terrorist recruitment.
The full news clip can be downloaded via this link.
https://we.tl/64bb4WuYYe
Note that the clip is for internal circulation only and not for any marketing purposes due to rights issue.
The link will be valid till April 8, Friday 2016
About BBC World News
BBC World News is the BBC's international news and current affairs television channel.
To prevent media biases, BBC World News may not share the name of companies or equivalent in
the horizontal credit scrollers.
It has the largest audience of any BBC channel, with an estimated number of 85 million viewers
internationally.