Tesco is a large British multinational grocery retailer founded in 1919 operating in multiple countries. It has been a pioneer in online grocery shopping since the early 1990s. However, Tesco now faces challenges from competitors who are also developing their online services as customer shopping behaviors change with increased internet usage. The document discusses Tesco's SWOT analysis in the online grocery market and where the company should focus to continue its success online and protect its market share.

1. Group 3

2. Contents
I. Overview
II. Tesco’s SWOT analysis in online
grocery market
III. Where should Tesco focus?

3. • Tesco PLC is a British multinational
grocery and general merchandise retailer
• Founded in 1919, currently appears in 20
countries
• It is the second-largest retailer in the
world measured by profits and third-
largest retailer in the world measured by
revenues.

4. • It is the forefront of online shopping
development by the early of the 90s, the
pioneer in using smartphone to shop.
• Tesco is now facing challenges from
different sources of competitors

9. Question: Based on the case study and your own
research, discuss where you think Tesco should
focus to ensure it can continue to achieve success
online and protect market share?
Continue enhance and boost multi-channel distribution
•Online distribution
•Offline distribution

10. Competitors
tend to
develop
online
service
Behavior ‘s
customers
changed
Quickly
develop of
internet.
Mostly focus
on online
distribution

11. • Using e-mail marketing strategy
+ low cost, efficiency
+ Tesco has good database and good relationship with customers as well
• Offer more good experiences online
+ improve the layout categories of website

12. • Using mobile marketing

13. • Increasing involvement of customers on social network
Facebook, twitter….
+ giving small games and give rewards
for customers
+ Introduce and update quickly new products

14. Offline distribution
• Increase the existing stores
•Improve check-out problems
•Provide more variety products
( heath & beauty )
•Quickly delivery, return policies, promotion campaign