Vietnam Association for Responsible Drinking (VARD) is an initiative of the professional international alcohol companies in Vietnam, established as a committee under Vietnam Association for Beer-Alcohol-Beverage (VBA). VARD objective is to leverage synergy of the whole industry for the benefit of the community regarding health, traffic safety and quality of life.

1. VIETNAM ASSOCIATION FOR RESPONSIBLE DRINKING (VARD)
No 21, Villa Zone 4, Linh Dam Peninsula, Hoang Liet Ward, Hoang Mai District, Hanoi, Vietnam
Tel. 844 3 9728235 | Web. http://vard.org.vn/ | FB: /Diễn Đàn Uống có Trách nhiệm Việt Nam/
VARD 2016 REPORT
Hanoi, December 2016
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2. 1. VARD INTRODUCTION
2. 2016 ACHIEVEMENT
3. 2017 PLAN
CONTENTS
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3. 1. VARD INTRODUCTION

4. • The Vietnam’s Association for Responsible Drinking (VARD) is
established as a sub-committee under Vietnam Beer-Alcohol-
Beverage Association (VBA)
• By Decision 07/QD-BCH dated Feb 9th, 2015 of VBA.
• The initiative of leading international alcohol companies:
1. Diageo,
2. Hennessy,
3. Pernord Ricard,
4. Remy and
5. Les Celliers d’Asie.
• The 1st SAO model in Vietnam, leveraging the industry’s CSR and
addressing responsible drinking in the community.
INTRODUCTION
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5. INTRODUCTION
• VARD objective:
• Leverage CSR synergy among the alcohol industry
• Address responsible drinking for a safe and sound
society.
VARD Founding members and social influencers at the opening ceremony.
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6. • Rational for VARD establishment:
• Local response to global commitment to reduce harmful
drinking
• Local response to Vietnam National Alcohol Policy (NAP)’s
(Decision 244/QD-TTg):
• Proactive enterprises to change local alcohol consumption
behaviors
• Demand of the local society: self compliance for a safe and
sound society
INTRODUCTION
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7. 1. Raising awareness
on responsible drinking
2. Reducing under-age drinking
4. Promoting
industry self-regulation
Industry’s
global commitment
VARD INTRODUCTION
3. Tackling drinking and driving
5. Supporting National
Alcohol Abuse Prevention Policy
• VARD mision
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8. 2. VARD 2016

9. • Develop and produce
• Communication materials: Leaflet & poster to raise
awareness on alcohol abuse harms.
• Handbooks for training on communication to reduce
alcohol abuse harms.
• Clip to Review VARD operation
ACTIVITIES IN MOU WITH T5G *
* T5G, or NCHEC, is The National Center for Health Education and Communication, Ministry of Health9

10. • Training for 21 core communication practitioners on
responsible drinking (from 15-17 November, 2016)
• Hanoi Preventive Health Center (3 participants)
• Hanoi Red Cross Union (4)
• Hanoi Women Union (2)
• MOIT’s Labor Union (3)
• JoyFM (2)
• VBA Magazine (1)
• T5G (2)
• Public Health University (4)
Leaners’ understanding on alcohol abuse harms (%)
low medium high
Before 5.3 98.4 5.3
After 0 6 94
ACTIVITIES IN MOU WITH T5G
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11. • Training for core communication practitioners on
responsible drinking (from 15-17 November, 2016)
• Mr. Tran Quang Mai, Deputy Director of T5G, Mr. Nguyen
Tien Vy, Vice Chairman of VBA to attend
ACTIVITIES IN MOU WITH T5G
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12. • Training for core communication practitioners on
responsible drinking (from 15-17 November, 2016)
ACTIVITIES IN MOU WITH T5G
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13. • LEGAL AGE VERIFICATION:
• Launched on July 30, 2016 in Đa Nang;
• The campaign was attended by Dr. Nguyen Van Viet, Dr. Khuat
Viet Hung, Mr. Le Van Trung, Director of Da Nang
Transportation Department and industrial representatives
ACTIVITIES IN MOU WITH NTSC*
* NTSC is the National Traffic Safety Committee 13

14. • LEGAL AGE
VERIFICATION
• The campaign was
supported by VARD
members, especially
Cellier D’ Asie in Da
Nang.
• 164 shops involved in
2016
ACTIVITIES IN MOU WITH NTSC
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15.  DRINK, DON’T DRIVE
 Launched on July 30, 2016 in Da Nang
 The event was televised on Da Nang and HCM TV
ACTIVITIES IN MOU WITH NTSC
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16. • BREATHALIZER DONATION
• Two Alcolizer equipment donated to NTSC on Sep 19,
2016
ACTIVITIES IN MOU WITH NTSC
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17. • FILM CONTEST ON RESPONSIBLE DRINKING (7FF)
• Opening ceremony on November 5, 2016
• Award ceremony on December 7, 2016
• Communicated via famous celebrities and mass media
• Film Sprout under Bottles got award from Global Road
Safety Film Festival on February 21, 2017, Geneva.
ACTIVITIES IN MOU WITH NTSC
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18. • FILM CONTEST ON RESPONSIBLE DRINKING (7FF)
1. 12.800 lượt like trên FB
2. http://vtv.vn/video/ca-phe-sang-20-12-2016-192199.htm
3. http://yeah1.com/dien-anh/bo-3-dao-dien-khung-nhat-viet-nam-tham-gia-7-film-fest-2016.html
4. http://www.yeah1.com/dien-anh/vo-oa-cam-xuc-voi-dem-cong-chieu-trao-giai-chuong-trinh-7-film-fest.html
5. http://www.yan.vn/an-tuong-voi-dem-trao-giai-cuoc-thi-film-ngan-7-film-fest-115738.html
6. http://kenh14.vn/dan-sao-hoi-ngo-tai-le-cong-chieu-va-trao-giai-cuoc-thi-film-ngan-7-film-fest-
20161209004255167.chn
7. http://www.baogiaothong.vn/dan-sao-noi-tieng-du-7-film-fest-2016-av175180.html
8. http://www.atgt.vn/soi-dong-le-khai-mac-7-film-fest-nam-2016uong-co-trach-nhiem-d175187.html
9. http://antoangiaothong.gov.vn/uy-ban-atgt-quoc-gia/soi-dong-le-khai-mac-7-film-fest-nam-2016uong-co-trach-
nhiem-210085.html
10. http://doisongtieudung.vn/Cong-bo-giai--7-Film-Fest-2016-voi-chu-de-Uong-co-trach-nhiem_5-37-535383.html
11. http://www.vba.com.vn/index.php?option=com_content&view=article&id=29011:l-cong-chiu-va-trao-gii-cuc-thi-
lam-phim-ngn-7-film-fest-ung-co-trach-nhim-2016&catid=72:van-ban-phap-luat&Itemid=185
12. http://7filmfest.com/7-film-fest-mua-thu-2-xoay-vao-van-nan-su-dung-ruou-bia-khi-lai-xe/
13. http://daubao.com/dan-dao-dien-khung-tham-gia-lam-phim-ngan-uong-co-trach-nhiem/phim-anh/516905.html
ACTIVITIES IN MOU WITH NTSC
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19. • WEEKLY, 5 MINUTE SOCIAL INFLUENCER/ CELEBRITY
TALKS ON RESPONSIBLE DRINKING ON JOYFM
RADIO
• 26 issues with 23 influencers at
http://www.joyfm.vn/dong-hanh-cung-uong-co-trach-
nhiem.html
JOYFM
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20. • SOCIAL INFLUENCER/
CELEBRITY TALKS ON
RESPONSIBLE
DRINKING
NO Title Name
1 Prof Nguyễn Lân Dũng
2 Writer Trang Hạ
3 Educator Phan Quốc Việt
4 MC, VTV 24 Hạnh Phúc
5 Businessman Nguyễn Thành Nam
6 Journalist Vũ Khắc Sơn
7 MC Thảo Vân
8 Writer Trần Tố Loan
9 Actor Phạm Chí Trung
10 Psychologist Đinh Đoàn
11 Wine specialist Tô Việt
12 Social activist Trịnh Hòa Bình
13 Artist Nguyễn Xuân Bắc
14 Blogger Chu Minh Vũ
15 Singer Thái Thùy Linh
16 Actress Lê Thị Vân Dung
17 Singer Đinh Mạnh Ninh
18 Culturalist Phạm Xuân Nguyên
19 Musician Nguyễn Vĩnh Tiến
20 Musician Lê Minh Sơn
21 Comedian Quang Teo
22
Vietnam's 1st Olympic gold
medalist, sports shooter Hoàng Xuân Vinh
23 Congressman Duong Trung Quoc
JOYFM
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21. • FANPAGE: VARD on JoyFM: Approaching 2,700
followers
JOYFM
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22. • FANPAGE:
• VARD: Approaching 1,000 followers
VARD SOCIAL NETWORK
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23. • VARD attended International Alliances for Responsible
Drinking (IARD) Partnership Council meeting in DC: Oct 10-
11, 2016
• Industry’s post-2017 commitments & How local conduct works:
1. Consumption patterns
2. Support adoption of Drinking Guidelines in countries
without guidelines
3. Marketing: Self-regulatory codes
4. Responsible hospitality
5. Non Recorded Alcohol (NCA)
6. Underage
7. Other Topics
• Technology (ignition interlocks, driverless cars, disruptive
technologies, etc.)
• Emerging Markets
• Sustainable Development Goals SDGs
• Industry role in jobs, economic growth/potential
• Conservation/environmental protection
• Transitions in life (changes in drinking habits, fresher week,
seniors/retires)
INTERNATIONAL NETWORK
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24. 3. VARD 2017 PLAN

25. • Challenges: Advocacy focuses:
1. Non-recorded alcohol combat, and
2. Drinking culture strengthening
• Opportunity:
• Local and regional interest
VARD 2017-CHALLENGES AND OPPORTUNITIES
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26. VARD 2017 PLAN
No Workstream Time
I NON-RECORDED ALCOHOL COMBAT
1 Research conduted by GSO Q3
2 Workshop 1 to disseminate finding from Research with GSO
II DRINKING CULTURE PROMOTION
1 Workshop 2 on RD from heath and culture point of view 15-Feb-17
2 Theatrical performance at schools/ industrial zones via
contest,…
Q2
3 Writing contest on RD Q3
4 Capacity building for traffic police on drink driving
enforcement
Q2
5 Support the traffic police to organize massive communication
campaigns on drink driving
Q2
6 Outdoor run for RD Q1
7 Social influencer talks on radio Monthly
8 Workshop 3 - Talkshow (review and dissemination all results/
impacts) 28

27. VIETNAM ASSOCIATION FOR RESPONSIBLE DRINKING (VARD)
No 21, Villa Zone 4, Linh Dam Peninsula, Hoang Liet Ward, Hoang Mai District, Hanoi, Vietnam
Tel. 844 3 9728235 | Web. http://vard.org.vn/ | FB: /Diễn Đàn Uống có Trách nhiệm Việt Nam/
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