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Developing a 
Data State of Mind 
Paul Overberg 
USA TODAY 
@poverberg 
NewsTrain Austin 
Aug. 22-23, 2014
Where we’re going today 
 Thinking 
about data 
 Groups → 
documents/data 
→ people 
 Let’s focus: 
1 small town 
 Set course: 
Kerrville
Kerrville (pop. 22,663) 
 Hill Country 
 Guadalupe River 
 Kerr County seat 
 Arts festivals 
 River tourism 
Photo by Flickr user Jimmy Emerson DVM
Data on government 
 376-page annual 
budget! 
 307 FTEs, going 
to 305 next year? 
 Planning $500K 
cut due to new 
fire/library pact 
with county
Form SF-SAC 
 Audits of local 
governments, 
not-for-profits 
getting federal $ 
 Kerrville in 
2012: 5 groups 
harvester.census.gov/sac/dissem/accessoptions.html
Form SF-SAC 
 Kerrville 
Independent 
School Dist.
Form SF-SAC 
 Clean audit
Form SF-SAC 
 $6M in 
federal funds 
 School 
budget lists 
about $2.5M 
 Full school 
budget: $35M
Form SF-SAC 
 $6M in 
federal funds 
 School 
budget lists 
about $2.5M 
 Full school 
budget: $35M
Form SF-SAC 
 Schreiner 
University: 
$9.7M 
 Hill Country 
Crisis Council 
$526K 
 K’Star $670K 
 Hill Country 
Mental Health 
$2.2M
Form SF-SAC 
 Schreiner 
University: 
$9.7M 
 Hill Country 
Crisis Council 
$526K 
 K’Star $670K 
 Hill Country 
Mental Health 
$2.2M
Form SF-SAC 
 Schreiner 
University: 
$9.7M 
 Hill Country 
Crisis Council 
$526K 
 K’Star $670K 
 Hill Country 
Mental Health 
$2.2M
Form SF-SAC 
 Schreiner 
University: 
$9.7M 
 Hill Country 
Crisis Council 
$526K 
 K’Star $670K 
 Hill Country 
Mental Health 
$2.2M
Data on not-for-profits 
 IRS Form 990, 
Form 990-PF 
 Easiest access: 
GuideStar.org 
 Register free 
 Right now! 
 Do local search!
Form 990 
 Kerrville: 323! 
 $25K to $100K: 47 
 $100K to $500K: 51 
 $500K to $1M: 12 
 Over $1M: 23!
Form 990 
 Read and 
compare from 
recent years 
 Community 
road map
Form 990 
 Perry & 
Ruby Stevens 
Foundation: 
$54M in assets 
 Example of 
Form 990-PF: 
private 
foundation
Form 990 
 One line 
caught my 
eye …
Form 990 
 5% of 
$52M = 
$2.7M
Butt Foundation 
 H.E. Butt 
Foundation 
 Contributions: 
2012: $ 16M 
2011: $107M 
2010: $ 20M
Butt Foundation 
 Moved 
strongly 
into stock 
market
Butt Foundation 
 Page 7: Charitable amounts but no details
Butt Foundation 
 Page 7: Charitable amounts but no details 
 Page 45: Details!
Butt Foundation 
 Laity Lodge: 
“ecumenical Christian 
retreat center” 
 Youth camps, family 
and group retreats 
 Laity Renewal 
Foundation: 39 retreats 
in 2012, 1,728 guests
Butt Foundation 
 Founding family 
controls all 3 
foundations 
 Foundations 
share staff 
 No independent 
directors 
Butt Foundation 
(Assets: $227 million) 
Laity Renewal 
(Assets: $14 million) 
Laity Lodge 
(Assets: $11 million)
Butt Foundation 
 H-E-B: Privately owned 
supermarket chain (1905) 
 350 stores, $20B annual 
revenue 
 Forbes: Top 15 private 
companies
A few others (2012 assets) 
 Floyd & Kathleen Cailloux Foundation: $91M 
 Hal & Charlie Peterson Foundation: $53M 
 Kathleen Cailloux Family Foundation: $16M 
 Edward and Sally Futch Foundation: $11M 
 Roy & Ingaborg Randolph Foundation: $2M
Municipal bond documents 
emma.msrb.org
Municipal bond documents
Municipal bond documents 
 Like 
prospectus for 
mutual funds 
 Wealth of 
background
Municipal bond documents
Municipal bond documents
Health/retirement plans 
 Form 5500: 
Annual reports 
on pension and 
401(k) plans 
 Since 2009: 
Labor Dept. 
search portal 
efast.dol.gov/portal/app/disseminate
Health/retirement plans 
 Better: FreeERISA.com (free registration required) 
 ZIP search 
freeerisa.benefitspro.com/5500/level.aspx
Health/retirement plans
Health/retirement plans 
freeerisa.benefitspro.com/5500/level.aspx
Health/retirement plans 
freeerisa.benefitspro.com/5500/level.aspx
Health/retirement plans 
freeerisa.benefitspro.com/5500/level.aspx
Health/retirement plans 
freeerisa.benefitspro.com/5500/level.aspx
Health/retirement plans 
freeerisa.benefitspro.com/5500/level.aspx
Exercises 
 1. What local group is so important that your 
newsroom should start and keep up … 
… a Document Dossier! 
 2. Turn to your handout: 
Peterson Regional Medical Center
Questions? 
Thank you! 
poverberg@usatoday.com 
@poverberg

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