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Small steps to content strategy

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Neil Perlin
Neil Perlin
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Small Steps to Content Strategy
Who Am I? ,[object Object],[object Object],[object Object],[object Object],[object Object]
Contents ,[object Object],[object Object]
[object Object]
Shifting Environment ,[object Object],[object Object],[object Object],[object Object],[object Object]
The Response ,[object Object],[object Object],[object Object]
Why Now? Why Not Now? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Philosophy and Cautions ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
An Unpleasant Question ,[object Object],[object Object],[object Object]
[object Object]
Four Big Issues ,[object Object],[object Object],[object Object],[object Object]
Strategic Direction ,[object Object],[object Object],[object Object],[object Object],[object Object]
Help Define That Direction ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Definitions ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Culture and Politics ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Need To/Willingness To Keep Up ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Need To/Willingness To Keep Up ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Political Issues ,[object Object],[object Object],[object Object]
Political Issues ,[object Object],[object Object],[object Object],[object Object]
Standards ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Some Broad Standard Suggestions ,[object Object],[object Object],[object Object]
And Some Specific Ones… ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Validation Example ,[object Object]
Validation To This… ,[object Object]
Thinking Outside That Box… ,[object Object]
Until the Box Closed… ,[object Object]
[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
As You Do, Remember… ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Thank you... Questions? Hyper/Word Services 978-657-5464 [email_address] www.hyperword.com Twitter: NeilEric
Hyper/Word Services Offers… ,[object Object],[object Object],[object Object],[object Object],[object Object]

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Small steps to content strategy

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  • 30. Thank you... Questions? Hyper/Word Services 978-657-5464 [email_address] www.hyperword.com Twitter: NeilEric
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