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Building Relationships in
the Middle East
What do I know?
Cultural Awareness
Islam - National Cultures – Politics – Communication
Building Relationships
Relationship Driven Cultures
Would you
lie?
Plenty would
WHO
is more
important than
WHAT
Hierarchy
Honour & Face
Communication
Business & Pleasure
How do I build a relationship?
Patience
Get Personal
Get Physical?
Wasta
Keep faces the same
Gender
Where are you working?
Status
It’s not easy
Working Virtually
Thank You
@neil_kwint
www.kwintessential.co.uk
• Where is ME?
• Who am I?
• Cultural awareness spans many areas – relationship for me is #1 priority when
working with ME as its hardest to break
• Why relationship driven culture? Theory.
• Who is more important than what
• Seeing it in practice – honour, communication (indirect, polite, no/yes, inshaallah,
mixing biz + personal, shisha, paying food,
• How to build/what to do – patience, give 100% to small talk (its doing you good),
get personal, frequent contact, wasta, remember if ppl change you need to start
again,
• Gender considerations – remember attitudes to women vary from state to state,
Prophet’s wife worked, in Gulf women achieve status through nationality and
profession, in places like Saudi you need a mahram (see if you have local contacts),
reality is also that it can be tough
• Working virtually –

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UKTI Building Relationships in the Middle East

Editor's Notes

  1. Welcome Where am I talking about? Cover area and cultural/religious links
  2. Lots of things to learn but to me relationships are priority as hardest to break.