Faculty Role In Donor Development


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Basic overview of the impact individuals can have on an organization\'s overall donor development effort.

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Faculty Role In Donor Development

  1. 1. Chapman University School of Law Presentation to Law School Faculty
  2. 2. Why Do Individuals Give? <ul><li>People give because they have the financial ability. </li></ul><ul><li>People give money to success, not doom and distress. </li></ul><ul><li>People give to people. </li></ul><ul><li>People give because they want to give. </li></ul><ul><li>People give money to help make a difference. </li></ul><ul><li>People give because they are asked to give. </li></ul>
  3. 3. Can you describe the six steps in the cycle of donor cultivation?
  4. 4. First you must Identify and Qualify the donor. Is the donor able and inclined to give to the Law School?
  5. 5. Then, you must Plan . What is the best way to approach the donor? Who are the natural partners that can connect you to the donor?
  6. 6. Then, you must Involve the donor. Get the donor involved in the mission & vision and activities of the Law School.
  7. 7. Then, you must Ask the donor. The donor should be presented with an invitation to consider a gift to the Law School.
  8. 8. Then, you must Negotiate & Close . Address concerns & objections with the goal of reaching a giving agreement.
  9. 9. Then, you must Thank the donor and Plan Ahead . Donor recognition with a plan for further involvement is vital to the future growth of the relationship.
  10. 10. Did you know that donor relationships are cultivated in a variety of different ways.
  11. 11. Personalized Written Correspondence: Personalized written communication shows the donor that you care about them and their involvement with the Law School
  12. 12. Direct Interaction: Regular talks with your donor over the phone is important to the growth of the overall relationship.
  13. 13. One-on-One Visits: Meeting your donor over lunch or in other social settings helps strengthen their tie to you and to the Law School.
  14. 14. Your Role in Donor Development
  15. 15. <ul><li>Help with prospect identification. </li></ul>
  16. 16. <ul><li>Assure that the Donor Development effort is adequately supported. </li></ul>
  17. 17. <ul><li>Provide referrals to the Law School Development Department </li></ul>
  18. 18. <ul><li>Participate in cultivation & solicitation visits if desired. </li></ul>
  19. 19. <ul><li>Help in acknowledging & stewarding Gifts and assisting with Donor Recognition. </li></ul>
  20. 20. My Mom says that its never too early to start cultivating relationships with prospective donors
  21. 21. Thanking Your Donor A Thank you letter: A personalized letter goes a long way towards showing the donor you appreciate their generosity. A Thank you call: A telephone call thanking the donor for their recent gift is an important personalized way of sharing your appreciation. Your Donor Needs: <ul><li>To be recognized </li></ul><ul><li>To be thanked </li></ul><ul><li>To be involved in local efforts </li></ul><ul><li>To be cultivated on </li></ul><ul><li>an ongoing basis </li></ul>Things You Can Do: Your Donor
  22. 22. With regard to your ultimate level of involvement in the Donor Development effort. <ul><li>We will work with you every step of the way. </li></ul><ul><li>We will provide you with training. </li></ul><ul><li>We will honor your comfort level. </li></ul>
  23. 23. Thank you!