Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.
1/6 Case Study: Metrics for Measuring the Impact of Cultural DatasetsOverviewBig Idea 2Users 3Value Proposition 3Channels ...
2/6 Case Study: Metrics for Measuring the Impact of Cultural DatasetsBig IdeaOpen Images (http://openimages.eu) is an open...
3/6 Case Study: Metrics for Measuring the Impact of Cultural DatasetsUsersAccess to the material on Open Images is provide...
4/6 Case Study: Metrics for Measuring the Impact of Cultural DatasetsChannelsBesides Wikimedia projects, the data and vide...
5/6 Case Study: Metrics for Measuring the Impact of Cultural Datasetsand Vision videos from Open Images are, for instance,...
6/6 Case Study: Metrics for Measuring the Impact of Cultural DatasetsConclusionsThe numbers show that the re-use of the ma...
Upcoming SlideShare
Loading in …5
×

Case Study: Metrics for Measuring the Impact of Cultural Datasets

1,330 views

Published on

Open Images is an open media platform that provides online access to audiovisual archive material to stimulate creative re-use. It was launched in 2009 by the Netherlands Institute for Sound and Vision in collaboration with Kennisland. Footage from audiovisual collections can be downloaded and remixed into new works. Users of Open Images also have the opportunity to add their own material to the platform and thus expand the collection.

Published in: Technology
  • Be the first to comment

  • Be the first to like this

Case Study: Metrics for Measuring the Impact of Cultural Datasets

  1. 1. 1/6 Case Study: Metrics for Measuring the Impact of Cultural DatasetsOverviewBig Idea 2Users 3Value Proposition 3Channels 4Benefits 4Conclusions 6Case Study: Metrics for Measuring the Impact of CulturalDatasetsOpen Data Case Studies WorkshopParis, January 28, 2013Maarten Brinkerink, Netherlands Institute for Sound and Vision
  2. 2. 2/6 Case Study: Metrics for Measuring the Impact of Cultural DatasetsBig IdeaOpen Images (http://openimages.eu) is an open media platform that provides online access toaudiovisual archive material to stimulate creative re-use. It was launched in 2009 by theNetherlands Institute for Sound and Vision in collaboration with Kennisland. Footage fromaudiovisual collections can be downloaded and remixed into new works. Users of OpenImages also have the opportunity to add their own material to the platform and thus expandthe collection.Maarten Brinkerink, Project Manager for R&D at the Netherlands Institute for Sound and Vision,presenting at Europeana’s Open Data Case Studies Workshop in Paris.
  3. 3. 3/6 Case Study: Metrics for Measuring the Impact of Cultural DatasetsUsersAccess to the material on Open Images is provided under the Creative Commons licensingmodel or a Public Domain Mark. Creative Commons gives authors, artists, scientists andteachers the freedom to approach their copyright in a more flexible manner and make theirwork available the way they choose. Everybody is welcome to add material to the platform –not only collection institutes and producers, but all ‘netizens’ creating new materials based onOpen Images fragments and items from other open repositories. Open Images also providesan API, making it easier for developers to create mashups.Open Images homepage (http://openimages.eu)Value PropositionBy providing a platform such as Open Images, we are facilitating the (creative) re-use of our‘own’ collections, along with content from individuals and collections from other institutions.When Open Images was launched in 2009 the material was almost immediately re-used withinseveral projects, including the OPEN CITY audiovisual archive of urban life from the Dutchpublic broadcaster VPRO and the ArtTube video platform about art and design from theBoijmans Van Beuningen Museum in Rotterdam.
  4. 4. 4/6 Case Study: Metrics for Measuring the Impact of Cultural DatasetsChannelsBesides Wikimedia projects, the data and videos from Open Images are also used more andmore on other platforms and for innovative applications. The API from Open Images makes itpossible for applications to process the data from the openly available collections on OpenImages and distribute them via multiple channels. In 2012, the API received 169,000 requests.Creative developers have become even more aware of the existence of Open Images as abasis for new apps since the Open Culture Data initiative started in 2011. For the open datacompetitions Apps Voor Nederland (Apps for the Netherlands) and the Open Culture Datacompetition 2012, seven apps were submitted that used the Sound and Vision dataset onOpen Images. Two of these apps won an award: Vistory (winner of Apps voor Nederland2011) and Tijdbalk.nl (winner of the Dutch National Archives award during the Open CultureData competition 2012). In recent years, a number of other applications have also beendeveloped using the Sound and Vision subset of Open Images, such as Erfgoed in Beeld, Ledit Up and Docs on the spot.BenefitsSince the launch of Open Images in 2009 there has been an increase in the re-use and reachof Open Images each year. To demonstrate this we will compare the quantitative results of2011 and 2012 from Open Images. In 2011, there were almost 1,600 media files available onOpen Images; this has now increased to more than 1,800. We can also see that the number ofvisitors has increased from 66,000 in 2011 to more than 105,000 in 2012. Of these visitors,more than 53,000 were unique visitors in 2011, which increased to 89,000 in 2012. There wasalso an increase in the number of visited pages: in 2011, almost 207,000 pages were visitedand in 2012, nearly 280,000. In 2011, nearly 11,000 videos were played. In 2012, this wasclose to 16,000. We also know that from July 2012 almost 2,400 media files were downloaded(before that date we were unfortunately unable to measure this).Traffic to Open Images – 2011 – 2012Not only is the impact generated on the Open Images platform itself increasing, but theexternal re-use of material available through Open Images is increasing as well. The Sound
  5. 5. 5/6 Case Study: Metrics for Measuring the Impact of Cultural Datasetsand Vision videos from Open Images are, for instance, also available on Wikimedia Commonsand in Europeana. This is facilitated by the open infrastructure of the Open Images platform,which effectively distributes open content by combining open source software components,open media formats, open standards and an open API. Since these videos became availablein Europeana in May 2012, they were visited 3,900 times by 3,200 unique visitors throughout2012. Besides these numbers, we have particularly good insight into the external re-use inWikimedia projects, such as Wikipedia. In 2011-2012, nearly 1,600 media files from the Soundand Vision collection were made available for re-use on Wikimedia Commons through OpenImages. In December 2011, these files were re-used in almost 1,000 articles on Wikipedia. InDecember 2012, this number had increased to nearly 1,600. In the whole of 2011, thesearticles generated almost 19,000,000 page views. In 2012, this more than doubled to nearly40,000,000 (!). In other words, this means that in 2012, Wikipedia articles containing re-usedmedia from Sound and Vision were viewed nearly 40,000,000 times.Page views of Wikipedia articles containing media from the Sound and Vision collection onOpen ImagesNumber of Wikipedia articles with media from the Sound and Vision collection on OpenImages
  6. 6. 6/6 Case Study: Metrics for Measuring the Impact of Cultural DatasetsConclusionsThe numbers show that the re-use of the material on Open Images has increased substantiallyover the years. The impact of Open Images has proved to be considerable and the external re-use of the open content also sees an increase. We attribute this success to the increasinglyopen and interoperable infrastructure of the platform (a product of constant research anddevelopment) and the growth of the open collection that is available through the platform overthe year.The current size of the entire audiovisual collection of Sound and Vision is estimated at750,000 hours. The Polygoon newsreel collection is one of the few sub-collections of whichSound and Vision owns the required intellectual property rights to make the material availableunder an open content licence. This sub-collection forms the basis of the content that Soundand Vision selects for inclusion on Open Images and is estimated at 500 hours. Currently 110hours of this collection are available via Open Images. This means that – based on theestimated figures – at this point in time 22% of the newsreel collection is available as opencontent via Open Images, which translates to only 0.015% of the entire audiovisual collectionof the institute. The impact of Open Images summarised in this case study highlights that evenwith a relatively modest open content set, substantial impact can be obtained. Starting small inthe case of Open Images has already led to great results. Imagine what would happen if wewere able to even just release one percent of the entire audiovisual collection as open content.Based on our experience we suggest that institutions that haven’t yet opened (parts) of theircollection should at least experiment with a small content set that can easily be made availablewithout restrictions. By measuring the impact and actively promoting re-use, a lot can belearned by galleries, libraries, archives and museums about the potential of opening the digitaldoors of our institutions.In response to the growing need within the cultural heritage field to receive statistics on theimpact of the opening up of cultural data sets, Sound and Vision will perform impact analysisresearch together with Kennisland for Open Culture Data. In order to do so, the data providersfrom the Open Culture Network, but also international initiatives, are requested to provide dataon the impact and re-use of their data sets. The results of this impact analysis will be madepublic in the course of 2013.

×