Aurelien is a Sourcing Recruiter with experience in both agency and in-house environments in London and Amsterdam. He is currently responsible for scaling the Site Reliability Engineering department at Booking.com, the planet’s #1 travel accommodation site. In this presentation done for Sourcing Summit ( #SOSU ) London 2018, Aurelien take you under the hood on how Booking.com hired over 800 techies in one year using a range of growth hacking tools and strategies. This session is a real-life case study of volume sourcing and how you can achieve more with less. It’s achieving sourcing growth using proven marketing and start-up sales tactics.

1. Under The Hood.
Sourcing Summit UK
Aurelien Arnoux | June 2018
Add me: https://www.linkedin.com/in/aurelienarnoux/

2. Under the hood.
• B.scalable
• B.tools
• B.human
• B.social
• B.diverse

3. about.me

5. Booking is made of people and
computer servers. Servers are easy
to buy, but our talent is extremely
hard to find.

6. Booking is made of people and
computer servers. Servers are easy
to buy, but our talent is extremely
hard to find.
30000
17000

7. Introduction quiz.
WHAT’S THE AVERAGE NUMBER OF
HOTEL/APARTMENT RESERVATIONS
MADE EVERY 24hrs ON BOOKING?

8. 750K 1M 1.5M
A B C

9. Snapshot.
Fact #1
1,500,000 bookings every 24hrs
That’s 17.5 bookings every
second

10. Introduction quiz.
HOW MANY TECH PEOPLE DID WE
HIRE LAST YEAR IN AMSTERDAM
ALONE?

11. 752 892 992
A B C

12. Snapshot.
Fact #1
1,500,000 bookings every 24hrs
That’s 17.5 bookings every
second
Fact #2
We hired 892 tech people in
Amsterdam in the last year
alone!
That’s over 2.4 hires a day!

13. Introduction quiz.
HOW MANY SOURCERS AND
RECRUITERS ARE THERE IN
AMSTERDAM ALONE?

14. 17 37 47
A B C

15. Snapshot.
Fact #1
1,500,000 bookings every 24hrs
That’s 17.5 bookings every
second
Fact #2
We hired 892 tech people in
Amsterdam in the last year
alone!
That’s over 2.4 hires a day!
Fact #3
37 Tech sourcers and recruiters
in Amsterdam

16. Snapshot.
Fact #1
1,500,000 bookings every 24hrs
That’s 17.5 bookings every
second
Fact #2
We hired 892 tech people in
Amsterdam in the last year
alone!
That’s over 2.4 hires a day!
Fact #3
37 Tech sourcers and recruiters
in Amsterdam
Fact #4
400,000 job applications a year
across the whole global
business (tech and non tech)

17. B.scalable

18. 1. Craftsmanship (reach outs, interviews and hires)
2. Candidate Experience
3. Stakeholder Management
4. Scope of Impact & collaboration (team, department and company)
5. Behaviours (ownership, solutions, innovation and data driven)
6. Diverse and Inclusive
Sourcing at Booking

19. Tech Roles.
• Site Reliability Engineer
• Front end/full stack
• Data Scientists
• Designers
• User Research
• Web Analysts
• Backend Development
• Two Headed Unicorn
• Mobile
• Marketing
• Senior and Team Lead Backend
• Product Owners and Agile Coaches
• Internal transfers
• Security
• Copy
• Backend non development
• Executive recruitment

20. No borders.
Europe
North America
South America
Africa/Middle
East
Asia Pacific
Europe

21. No borders.
Europe
North America
South America
Africa/Middle
East
Asia Pacific
Europe

22. Independent
pipelines.
Volume of candidates
Hire
Hire
Hire
Hire
Hire
Timetohire

23. Time to hire.

24. Time to hire.

25. Puzzle.
Candidate
Recruiter + Coordinator
Interviewing team
Hiring Manager
Employer Branding

26. Puzzle pieces.
Candidate
Recruiter + Coordinator
Interviewing team
Hiring Manager
Employer Branding

27. Puzzle pieces.
Candidate
Recruiter + Coordinator
Interviewing team
Hiring Manager
Employer Branding

28. B.tools

29. Tools I can’t
use
Linkedin #Twitter
Google / Bing /
DDG
Hiretual Osint
Google
Adwords
Facebook
groups
HackerRank Buffer
Any Data
Scraper
Hired.com StackOverflow Github Youtube Meet Leonard
Booking.com
career page
Slideshare Snip.ly Textio
Any email
finder
Tool stack.
Etc etc etc etc etc.

32. B.human

33. “People may not remember
what you said, but they will
always remember how you
made them feel.”
The Science of Sharing 2013
B.human

34. Paparazzi.
What do sourcers have in common
with Paparazzis?

35. The star.
Experience 100%
Passion 95%
Room for progress 1%
Market Knowledge 99%

38. Wouldn’t everyone prefer if all
Paparazzis looked like this?
B.nice
B.approachable
B.honest

39. Show
not tell

40. Meet the team.

41. B.interesting

43. Know your
audience

44. ● # rm –rf /$TAGRET
● # vim /etc/sudoers
● # iptables –A –j DROP
● mysql> DELETE from users WHERE id
!= 42;
● pssh> service zookeeper restart

45. Project 1
Lid est laborum dolo rumes
fugats untras. Etharums ser
quidem rerum facilis doloes.

47. </div>

49. Bring pizza and beers
Engineers search for profiles
350 leads in 2hrs!
New hacks
Sourcing
Party.

50. B.social

58. “On average, five times as many
people read the headline as read
the body”
David Ogilvy

65. Be an expert
not a salesperson
B.diverse

66. Diversity sourcing pillars.
#changetheratio
Funnel. Events. Employer Brand. Community.
Sourcing hacks.
Recruitment marketing.
Lead generation.
Organizing inclusive
and/or targeted
recruitment events,
Diverse speakers for
events
Engage internal
and external topic
leaders, groups and
organizations.
Create strategies
with and for our
target audience(s).
Inclusive language.

71. Let’s go truffle hunting!

72. Truffle hunting.
A trained truffle pig
or dog
Tools
Spores can grow
and disappear in
24hrs
Timing
Know how
Experience
Process
Make your own luck
Insights
A Farmer

73. Thank you!
All references to “Booking.com", including any mention of “us”, “we” and “our” refer to Booking.com BV, the company behind Booking.com™
Sourcing Summit UK
Aurelien Arnoux | June 2018
Add me: https://www.linkedin.com/in/aurelienarnoux/
We Are Hiring In Amsterdam