Finding a CTO and other technical talents (for Startups) - Interactive Cologne 2013
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It's hard to find fitting technical talents for you company. For young Startups it's even harder - not providing big salarys or a secure future. But small teams have other benefits! Understand who you need. Understand whats going on in their heads. How to attract them. Where to find them.
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Finding a CTO and other technical talents (for Startups) - Interactive Cologne 2013
- 2. I‘m Nils
- 3. Agenda.Company Creator First Aid Kit Who do you really need? What they seek! How to find them Where to find them
- 4. I am searching a ...! Web-Developer CTO Head of Engineering Rails Developer UI/UX Expert Senior Architect .net Specialist Frontend Guru Backend Rockstar
- 5. Common: „We need the 1% Rockstar!“
- 6. We need the person fitting to: • our job role • our skill set • our team • our culture • our current state • our next state • our vision
- 7. „Hire people that are better than you and have been where you want to go!“
- 8. There are plenty of ways to employ somebody! freelancer a) near/offshore b) local but remote c) in your office
- 9. There are plenty of ways to employ somebody! parttime a) students b) 50% Workload c) seasonal workers
- 10. There are plenty of ways to employ somebody! fulltime a) near/offshore b) in your office c) internship (short-/longterm)
- 11. The big question is: What can you afford? • money • time • flexibility • risk • commitment • focus
- 12. „Get the team and you will get the money!“
- 13. Agenda.Company Creator First Aid Kit Who do you really need? What they seek! How to find them Where to find them
- 14. Understand those technical guys.
- 15. possible PAINS at the current job company isn‘t doing well hate the boss / colleagues can‘t work remote bored no decision power annoying customers no work/life balance workload to high long way to work earn to less stuck on the career level code base from the sixties messy php framework getting no recognition only fixing no building SAP
- 16. à Lots of opportunities for you!
- 17. possible GAINS you can offer do sth. meaningful younger, better team more power agile development travel basic security try new stuff work remote change the world pot of gold more moneynew approaches preferred prog. language Mate, coffee, barbecue like minded team new technology your own boss
- 18. Make a list of pain relievers and gain creators you can offer! à That list is your pitch!
- 19. Agenda.Company Creator First Aid Kit Who do you really need? What they seek! How to find them Where to find them
- 20. Forget the business plan, think about a hiring plan
- 21. Don‘t start searching, if you need somebody or get the money. à Fill your canidate pipeline today!!! It probably will take some time to find the right person...
- 22. This presentation: Focus on where and how to reach the talents. à but don‘t forget the Backend-Hiring Processes. Fast and professional answers are gainers!
- 23. • Recruiting Strategy • Marketing Strategy • Marketing Mix • Campaigns • Messure Success Optimization
- 24. Working backworks à From the desired candidate
- 28. Xing.de put some job ads for frontend developers as comment in their html code. Only guys surfing with firebug etc. could see it.
- 29. On the long run, you have to build brand to attract high potentials continuously.
- 34. Agenda.Company Creator First Aid Kit Who do you really need? What they seek! How to find them Where to find them
- 35. „You want those guys, who are not searching a job!“
- 36. Some Channel Examples Online: • google+ • facebook • linkedin/xing • github • newsletter • tech blogs and magazines • Specialist board Offline: • meetups • usergroups • conferences/ trade fair • universities • THE DATING GAME (16:30) Hobbies • Online Games • Geocaching Pages • Scifi Stuff • Apps like Ingress
- 37. Most important recruiting tool ist the referral!
- 38. Best Case - Referrals from own employees: • More likely to convert • Stay longer • Better cultural fit • Cheaper than other marketing methods à Incentives for successful referrals
- 39. Incentives don‘t have to be expensive! A choice of awards is better than money. Creativity is king: The boss paints the flat. One month the boss parking lot. Holidays for the Interactive Cologne.
- 40. Be creative and stand out!
- 42. Promote your vision, not only the job!
- 44. Use your mail footers and newsletters
- 47. Optimize your job pages for mobile!!!
- 48. Employees from your competitors have great potential... à Redirect their IP‘s directly to your job page ;)
- 49. Thank you!
- 50. Nils Zündorf 01777577743 n.zuendorf@companycreator.de Feel free to add me to your network. J