Website analytics allows small businesses to track important metrics about their website traffic and visitors' behaviors. This includes total traffic, traffic sources, top landing pages, bounce rate, and site speed. Tracking these five key metrics helps businesses understand what is and isn't working on their website so they can make improvements based on data rather than assumptions. A tool like Google Analytics makes it easy to gather and analyze website analytics data.

1. Website analytics criterion small business should
track
Many smaller business owners are reserved away from website analytics. Why?
Because it's not the easiest topic to tackle. Many articles and resources out there
certainly are filled with jargon, which makes web analytics intimidating to anyone
who is not familiar with it. Also, staring at a sea of statistics and criteria doesn't
sound too appealing, especially if you don't know what to look for, how to interpret
what you're seeing, and what to do next. We're hoping that by reading this article
you'll get a clear understanding of what website analytics is, which criteria to look at
in your reports, and how to read and apply them to improve your website.
Website analytics enables you to measure, gather, and analyse your site's efficiency
and your visitors and customers' behaviour on your site. It helps you understand
what's working and what you can do to improve the performance of your website. For
example, data analytics can show how visitors found your website, which devices
they used, which pages they visited, and how long they spent browsing through your
site. Tracking these things is critical to the success of your business because it
allows you to make informed decisions about your site based on data rather than
assumptions or "gut feeling". Website analytics uses statistics to measure
quantitative data. There are great deals of criteria available that allow you to track
and analyse what's most essential to you. So, in this article, we'll share the five most
important criteria that we believe any small business owners should track.Website
analytics allows you to measure, collect, and analyse your site's performance and
your visitors and customers' behaviour on your site. It helps you understand what's
working and what you may do to improve the effectiveness of your website. For good
example, analytics data can demonstrate how visitors found your website, which
devices they used, which pages they visited, and how long they spent browsing
through your site. Tracking these things is critical to the success of your business
because it allows you to make informed decisions about your site based upon data
rather than assumptions or "gut feeling". Website analytics uses criterion to measure
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2. quantitative data. There are bunches of criteria available that allow you to track and
analyse what's very most important to you. So, in this article, we'll share the five
most important criteria that we consider any smaller business owners should track.
You'll require to utilize a tool like Google Analytics to be able to gather and analyse
your website analytics data. This is not only free but also very powerful so create a
Google Analytics account and install it on your site, if you haven't already. Read
these help articles to discover even more about how to set up your account and get
started with Google Analytics.
For detailed information and knowledge about website analytics you can
Five primal web analytics criterion to track for your website
Here are the primal criterion you should monitor before anything else, if you’re
new to the world of analytics.
1. Total traffic
Total traffic specifies the total number of people who have visited your website during
a period of time you select (e.g. last month or last month this year compared to the
same month last year. In Google Analytics, you can find this information under
Acquisition > Overview.
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3. This tells you whether your online marketing strategy is paying off and whether you
can do more to attract more visitors to your site. While some factors such as search
engine algorithms and seasonality are not controllable, there are lots of things you
can do to reach more people and allure them to visit your website.
2. Traffic sources
On a website, customers arrive through Google searches, social media, forums and
groups, sites you’re partnering with, customers blogging about your business, and
more. In Google Analytics, you can find this information under Acquisition >
Source/Medium.
By looking at your traffic sources, meaning where your visitors and customers are
coming from, you can adjudge where you should invest more time and effort to
promote your business. Make sure you’re not focusing your promotion efforts on a
single channel or traffic source. Try to promote your business on multiple channels
and then analyse the results to see which ones work best for you.
3. Top landing pages
The Landing Pages criteria shows you the top pages visitors land on while visiting
your site. In Google Analytics, you can find this information under Behavior >
Landing Pages.
As soon as you click on it, you’ll see the top landing pages on your site, along with
the number of visitors that have landed on each page. You can also see the average
length of time visitors have stayed on each page as well as the bounce rate for each
page.
Landing pages tell you how your site pages are performing and whether visitors can
find what they’re looking for. If someone lands on one of your pages from your email
newsletter, it tells you they’re interested in that topic. But if they spend very less time
on that page, it may mean that they didn’t find what they were hoping to find.
4. Bounce rate
A bounce is when a visitor lands on a page on your website and leaves before
clicking to visit another page. It’s like someone entering your store, taking a quick
look around, and walking back out.
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4. Hitting the back button, Typing a different URL into their browser, Closing the window
or tab, Clicking on an external link are few ways of leaving your site that can
constitute a bounce.
In Google Analytics, you can find this information under Behaviour > Site Content >
All Pages.
Why do people “bounce”? It can be because visitors aren’t finding what they
expected or what they’re looking for. It can also be because your site is confusing,
too busy, or is taking too long to load, which is something you need to fix right away.
5. Site speed
The site speed criteria tells you how long your pages are taking to load for visitors. In
Google Analytics, you can find this information under Behaviour > Site Speed >
Overview.
Site speed is crucial to your business and website success. Why? Because visitors
today are anxious. If your site takes more than three seconds to load, you risk losing
visitors, potential customers, and revenue.
You also risk losing your place in the search engine results because page speed is a
Google ranking factor. This means that if your site takes too long to load, your
rankings can drop, which can make it more difficult for visitors to find your site on the
first page of the search engine results.
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