India Shopping rewards, fondly called ISR, was launched on the 6th August 2012. Initially launched in the financial capital of the country (read Mumbai), it plans to benefit the customers across 20 cities over the next 6 months and covering the whole of India over the next 2 years. ISR is simply aimed at extending wholesome benefits every time you shop. The one line brief to the team was to create a Customer Reward Program that delivers instant, wholesome rewards for every purchase. With a Reward Coupon earned by you for every purchase, we give you a new reason to shop. So go ahead and indulge yourself in that ultimate shopping experience. Reward your Shopping, instantly and every time.

1. Empower | Enable | Expand
An Invitation to
Grow Your Brand to Next Level…!!

2. We enable ‘brands…
become ‘Smart Brands’

3. We believe smartness is not incidental
GrowBrands is in the business of making brands
grow up to become smart brands
and once there, stay smart with consistent effort

4. Our efforts drive your brand for…
• New Acquisitions: Have a continuous stream of new customers
coming into the fold
• Repeat Business: Keep having customers come back ! 
• Consumer Experience: Delighting the customers in a way that:
o Spreads word of mouth like fire in the jungle
o Expands the consumer proposition beyond the product
Smart Brands keep winning in these 3 spaces, as
regular brands keep losing here

5. We enable you to enhance your business with:
• Increased ROI – Increased Business sustenance
o High Footfalls – Higher Conversion
o Higher Ticket size per conversion
o Significant Reduction in deep discounting schemes
• Higher Visibility – Enhanced Branding
o Your Brand is seen as trendy & in tune with consumer lifestyle
o Your Brand is visible along with A+ Brands
Intelligent investments on marketing!!

6. HavingMillionsof Highspendingpremium
customers& Selectbrandsineachcategoryof
spends
GrowBrands has put together a Unique
Collaborative Marketing Program
for a Profitable & Sustainable future of Smart Brands

7. × Not just a another Loyalty program
× Not just another Reward program
India’s first collaborative marketing platform
for
Accelerated Customer Acquisition
Enhance footfalls
Product Demos - Test Rides
Sales conversion
Increased ROI
Business sustenance

8. How this program will operate
Customer is initiated and benefitted to keep spending with ISR Brands
Approaches billing. Is enrolled into
India Shopping Rewards. KYC is
recorded.
Welcome
to India
Shopping
Reward.
Enjoy
Receives a welcome message and a
unique membership number on her
mobile.
MOBILE COUPON
Go ahead and
redeem this
coupon at over 20
partner brands.
For details
Receives a cash mobile coupon (5% ~
10% of the value of purchase)
This coupon can be redeemed with
any of the 25 partner brand Store at R-
City mall and other places.
Customer walks into a partner brand
outlet, makes a purchase.

9. Example
Customer buys Jewellery for Rs.1 lakh Gets a M-coupon worth Rs.5,000/-
Jewellery Co. funds this incentive 5%
(Rs.5,000/-) with ISR
Customer buys Fashion Stuff for
Rs.5500/-
Redeems M-coupon worth
Rs.5,000/- and gets M-coupon
worth Rs.550/-
ISR credits Rs5,000 to Fashion
brand
Fashion brand banks the10%
incentive Rs.550/- with ISR
Customer buys Cinema Ticket/ Food
at the Mall for Rs.600/-
Redeems M-coupon worth Rs. 550/-
and gets M-coupon worth Rs.150/-
ISR passes the banked Rs.550/- to
Cinema/ Food brand
Cinema/Food brand banks 25%
incentive (Rs.150/-) with ISR
Never Ending Cycle

10. What is the opportunity for Brands?
Give the Prospects personal experience of your products
- Higher Store Footfalls: Incentivize Showroom visits
- Higher Conversions
Give Bonus Incentive on Purchase of Products
• Enhances Brand Equity
• Enhance the Bottomline by reducing the regular discounts

11. What is the opportunity for Customers?
As a customer you get CASH BACK on the brands of your choice
- Double Delight: Low Cash Flow & Cash Back on Full Value
- Wholesome & Assured Cash Back : 5% to 10%
- No Plastic, No Paper : Mobile Wallet
Easy enrollment process
- Buy into any partner brand stores
- Missed Call on 092122 08899
- Log on and register on www.indiashoppingrewards.in

12. Every Customer coming to your outlet with a M-coupon is a New Customer being
Acquired by ISR program and is the loyal customer of some other brand and
generating increase of your business.
Your COST TO ACQUIRE is Less than any ATL or BTL activity
• Towards Management and operating fees for ISR
o Back-end software management for M-Coupons and tracking of rewards
o Customer service call centre for all queries and support
Management Fee applicable only on INCREMENTAL SALES i.e.
when we cause a member of INDIA SHOPPING REWARDS to
spend at your store.
Pay per Performance

13. Delighted Customers = Higher Consistent Profitability
We enable you in achieving following goals:
 Enhance ROIs
 Have Focused Marketing Activities
 Enhanced Brand Equity
 Engage Customers to buy
 Higher Customer Retention
 Acquire Credible Customers
Turnover
&
Profits!!

14. Some of Brand Partners

15. www.indiashoppingrewards.in

16. Next Steps:
Principal Alignment : 2 days
Commercial Agreement : 7 days
Execution Plan with Timelines : 15 days
•Launch with participating outlets : 30 days

17. Enabling you to enjoy enhanced Customer Flow +
Brand Experience & Loyalty +
Enhance Revenue +
Increase Profit
&
Rewrite a few rules of marketing
Thank you

18. Growing Brands… Delighting Humanity