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Carview
Presentation #3
Team MOJO
Presented by:
Navin Kathawa,
Abhimanyu Muchhal,
Javier Taylor
“We want to help non-car enthusiasts to go
all the way from identifying a hot ride on the
road, getting all its specs, and connecting
them to dealers for that model”
The Shazam For Cars
Organic Persona: Kevin
● 22 year old, future UM grad
● Got job in Detroit, moving to suburbs
● Needs a car, never bought before
● Price-sensitive customer:
○ $15- $20k range
○ Willing to put in time to search
MVP1: Use Case
As a young adult male living in
the metro Detroit area looking for
a car,
Kevin wants to identify cars he
sees on the road that pique his
interest and meet his financial
constraints,
So that he can compare options
later on and potentially purchase
it down the road

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Carview Presentation #3

  • 1. Carview Presentation #3 Team MOJO Presented by: Navin Kathawa, Abhimanyu Muchhal, Javier Taylor “We want to help non-car enthusiasts to go all the way from identifying a hot ride on the road, getting all its specs, and connecting them to dealers for that model” The Shazam For Cars
  • 2. Organic Persona: Kevin ● 22 year old, future UM grad ● Got job in Detroit, moving to suburbs ● Needs a car, never bought before ● Price-sensitive customer: ○ $15- $20k range ○ Willing to put in time to search
  • 3. MVP1: Use Case As a young adult male living in the metro Detroit area looking for a car, Kevin wants to identify cars he sees on the road that pique his interest and meet his financial constraints, So that he can compare options later on and potentially purchase it down the road