In 2014 161 million Americans will celebrate Halloween and NRF's latest spending survey finds more people than ever will buy costumes for themselves, their children and even their pets. See this year's top 10 trends. https://nrf.com/halloween

1. TOP 10 TRENDS IN
Halloween
Spending
2014

2. Shoppers will
spend $2.8 billion
on Halloween costumes
in 2014
$1.4 billion
spent on adult costumes
$1.1 billion
spent on
children’s costumes

3. 162 million people are
expected to celebrate
Halloween in 2014, versus
158 million in 2013
Overall, $7.4 billion is
projected to be spent on
Halloween products in 2014

4. 16% of people will
turn to pop culture for
costume inspiration

5. A quarter of shoppers
say they’ll head to
grocery stores for their
Halloween purchases
Half of all
shoppers
plan to buy
their Halloween
items at
discount
stores

6. 1/3 of people
start their
Halloween shopping before
October

7. 1 in 5 shoppers The economic impact will cause…
say Halloween
spending will be
impacted by the
20% to
make - not buy -
costumes
8% to not hand
out candy this
year
economy

8. The average
young adult
(18-24) will
spend $87 on
Halloween activities,
versus $78
last year
78% of 18-24
year olds will dress in costume in 2014,
versus 73% last year
21% of 18-24 year
olds will use Pinterest
for costume inspiration,
versus 11% of average
adults

9. 23 million
people will dress their pets
in costumes

10. 33 million
people will get
into the Halloween
spirit by visiting a
haunted house

11. 54 million people will throw or attend
Halloween parties

12. nrf.com/halloween
NRF’s 2014 Halloween Consumer Spending Survey was
designed to gauge consumer behavior and shopping trends
related to Halloween spending. The survey was conducted for
NRF by Prosper Insights & Analytics. The poll of 6,332
consumers was conducted September 2-8, 2014. The
consumer poll has a margin of error of plus or minus 1.3
percentage points.