Singular hosted our first-ever “Spot the Fraud” event on November 14, 2017, where mobile marketing and product leaders from companies like Airbnb, Instacart, Postmates and N3TWORK gathered to discuss the future of mobile ad fraud prevention. In between sips of fine whiskey, of course.

2. The Most Powerful Unified
Marketing Analytics Platform

3. The Digital Landscape
Email Marketing Push/SMS
Paid Acquisition
RetargetingOrganic Acquisition
Analytics Attribution

4. Connecting Siloed Data
Marketing Data
We collect
Connect
Measure
Optimize
We collect
User Behavior Data

5. Cost Data & ROI
Granularity
Audiences
The Singular
Unified Product
Fraud
Mobile Attribution
Creative
Optimization
Solving
Challenges for
Our Customers

6. *Gartner
Fraud is expected to divert
$6.5 billion from the
advertising ecosystem in 2017

7. The Singular Fraud
Index is the first of
its kind to utilize
mobile fraud data
from multiple
prevention tools

8. 63% of marketers do not
utilize fraud prevention
techniques in their mobile
marketing systems

9. The Different Faces
of Mobile Ad Fraud
Fake Users
Attribution
Manipulation

10. Fake Users

11. Click Injection
Attribution Manipulation
Click Spamming
Indicator
Short Time to Install
Indicator
Abnormal TTI Distribution

12. New Attribution Manipulation Method
Discovered
NEW!–Referrer Injection

13. The State of Mobile Ad Fraud Prevention
Nearly 70% of total fraud prevented is caused by attribution manipulation

14. Most Secure Ad Networks
Check out our Fraud Index at singular.net/mobile-fraud-index

15. Singular’s
Fraud Prevention Suite
Proactive Transparent Flexible

16. Fake users
Different Faces of Mobile Ad Fraud
Questions?

17. Spot the Fraud Panel
Gadi Eliashiv
CEO & Co-Founder
Singular
Patrick Witham
Director, User Acquisition
Postmates
Nebojsa Radovic
Director, Performance Marketing
N3twork
Yevgeny Peres
Mobile Ad Fraud Expert

18. Click Injection Demo

21. The suppression analysis approach
Benchmark
ironSource installs
Installs attributed to other paid
channels, although users
clicked on ironSource
Installs attributed to other paid
channels, although users
viewed on ironSource

22. Time To Install Analysis - Legitimate traffic - users driven through video ads

23. Time To Install Analysis - Click injection traffic
Clicks are fired after a user has decided to download and after the installation is complete

24. Click Spamming

25. Click Spamming
iOS Click Spamming script for 50 different campaigns, through a DSP channel running on MoPub

26. Cleaning up Attribution Manipulation

27. APPENDIX

28. Ad fraud is a game where
losing can actually look
like winning

29. How Does Fraud Prevention Work?
real time