I worked for Kravin Kitchen as a Product Manager; the platform was the leading business management platform uniquely designed to help food trucks, meal prep businesses, and virtual restaurants streamline operations and increase sales. As the Product Manager, I made designs in Figma and wrote and refined user stories. I used intuition, customer feedback and qualitative and quantitative data taken from Mouseflow to shape the product. This case study demonstrates how we attempted to get more subscribers to complete their profiles after sign up.