2. Brief History of Social
Media
1836 -- Telegraph. Cooke and Wheatstone patent
it. Revolutionized human telecommunications.
1858-1866 - Transatlantic cable.
1876 -- Telephone
Alexander Graham Bell Exhibits.
3. Brief History of Social
Media
1969 CompuServe was the first major commercial
Internet service provider for the public in the
United States.
1971 The first email was delivered.
1978 Two Chicago computer hobbyists invented
the bulletin board system (BBS) to inform friends
of meetings.
4. Brief History of Social
Media
1957 -- USSR launches Sputnik, first artificial
earth satellite.
5. Current Landscape
BRANDING
CREATE BUZZ
ONLINE REPUTATION
MORE EXPOSURE
BUILD RELATIONS
OPEN LINE OF COMMUNICATIONS
COMPETE WITH OTHER COMPANIES
CHEAPER THAN TRADITIONAL METHODS
15. In Conclusion -
It’s Cheaper
It’s Cheaper
Cheaper than
traditional marketing
and advertising
16. It’s a way to explain the
Company
One of the reasons some businesses are skittish
about social media is because they’re afraid of
negative comments.
It’s possible to receive negative comments. you’re
human.
Lets start with a brief history of how the current Social Media Started. We will exclude how the printing press changes history over 500 years earlier and everything in between and start with the Telegraph.
1836 - Morse Code a series of dots and dashes used to communicate between humans. This is not a million miles away from how computers communicate via (binary 0/1) data today. Although it is much slower!! 1858-1866 - Transatlantic cable. Allowed direct instantaneous communication across the atlantic. Today, cables connect all continents 1876 -Telephones exchanges provide the backbone of Internet connections today.
1969 - Using a technology known then as dial-up, it dominated the field through the 1980s and remained a major player until the mid-1990s 1978 - It was the rudimentary beginning of a small virtual community.
1957 The start of global telecommunications. Satellites play an important role in transmitting all sorts of data today. At the time no one understood what this would lead, too.
Here are some elements that describes the current landscape of todays social media advantages. Lets explore them
This is extremely important for a small business. Let's not pretend that you can prevent your staff from engaging on social networking sites during company hours. If you try to block access to LinkedIn or Facebook, employees are either going to log in from their smart phones or make fun of your antiquated ideas about employee autonomy and productivity once they get online back home. Either way, you're not winning.Consider the collective "digital footprint" that your employees make. Imagine an army of staff who are proud of where they work, have rich online profiles that paint themselves as experts in all that they do, and whose collective online behavior generates hundreds—maybe even thousands—of inbound links back to your company website.Envision the meeting with your CFO when you point out that you've lowered the cost of talent acquisition, retention, and training because your employees have a greater sense of autonomy, a pipeline of positive company news to share, and are highly motivated to recruit like-minded peers. And online impressions? Those are through the roof because you have engaged your socially savvy staff as an extension of your marketing team—clearly a winning strategy.
About your products and services in a way that promotes online conversation. As it relates to social networking in the workplace, there is no one-size-fits-all approach. Benefits of social networking platforms vary based on platform type, features and the company itself. Social networking platforms may allow organizations to improve communication and productivity by disseminating information among different groups of employees in a more efficient manner, resulting in increased productivity.
Possible advantages:Facilitates open communication, leading to enhanced information discovery and delivery.Allows employees to discuss ideas, post news, ask questions and share links.Provides an opportunity to widen business contacts.Targets a wide audience, making it a useful and effective recruitment tool.Improves business reputation and client base with minimal use of advertising.Expands market research, implements marketing campaigns, delivers communications and directs interested people to specific web sites. Facilitates open communication, leading to enhanced information discovery and delivery.Allows employees to discuss ideas, post news, ask questions and share links.Provides an opportunity to widen business contacts.Targets a wide audience, making it a useful and effective recruitment tool.Improves business reputation and client base with minimal use of advertising.Expands market research, implements marketing campaigns, delivers communications and directs interested people to specific web sites.
Possible disadvantages:Opens up the possibility for hackers to commit fraud and launch spam and virus attacks.Increases the risk of people falling prey to online scams that seem genuine, resulting in data or identity theft.May result in negative comments from employees about the company or potential legal consequences if employees use these sites to view objectionable, illicit or offensive material.Potentially results in lost productivity, especially if employees are busy updating profiles, etc. Opens up the possibility for hackers to commit fraud and launch spam and virus attacks.Increases the risk of people falling prey to online scams that seem genuine, resulting in data or identity theft.May result in negative comments from employees about the company or potential legal consequences if employees use these sites to view objectionable, illicit or offensive material.Potentially results in lost productivity, especially if employees are busy updating profiles, etc.
Keep an eye on what other people and sites are saying about your name, company, or brand online – and fix any problems, if need be. Allow employee’s to have forum. Employers do have the right to simply ban all computer activity that is not work-related, but this approach may not yield optimal results. If employees are to be allowed access to social networking platforms, then a comprehensive and well-defined policy should be established to prevent abuse.
– If you’re not high enough in the search engines for potential customers to find you, they can still find you through social media. So, even if you’re not on the front page of Google, it doesn’t mean you can’t receive traffic. Social Media has the potential to send you TONS of traffic – when done properly your product images, descriptions, and discussions could rank, just like your actual site. This is awesome, and something business owners should take advantage of.
Use a variety of social media, and you’ll build relationships with customers and potential customers. Trust comes through honesty and sincerity. New research shows companies that embrace social media can give a boost to their reputation. A study by the social media branding firm BRANDfrog found that social media provides an opportunity for brand leaders to build better connections with customers, employees and shareholders. Specifically, nearly 84 percent of employees surveyed believe that social media is an effective tool to increase brand loyalty, while 68 percent think that social media use enhances the perception that a company is honest and trustworthy.
Thousands of businesses that could possibly become customers? You could not have this easily in the offline world. Social media site users spend an average of 5.4 hours a month engaged in networking sites.Facebook attracts 734.2 MILLION unique visitors a month.Half of TV viewers Tweet about TV shows they’re watching.In four minutes and 26 seconds, 100+ hours of video will be uploaded to YouTube.If Facebook were a country, it would be the world’s 3rd largest!YouTube is the 2nd largest search engine in the world.
In the past, this was very difficult with the advertising and marketing budgets of large companies. With the right type of viral social media, you could get an immense amount of traffic with quickly-growing natural links, and keep traffic coming for a long time.
Much cheaper than traditional marketing and advertising – Social media marketing shouldn’t cost a small business nearly as much as traditional advertising. And, if you do it yourself, it might not cost a dime. However, it will cost you time. Depending how much your time is worth, it might be worthwhile to hire someone to help with the social media marketing. But, all in all, social media marketing is just a fraction of the cost of traditional marketing and advertising.
But, social media provides the platform to explain, to make things right. The fact of the matter is – if someone has something negative to say they can say it. Ignoring them doesn’t stop the damage. But, when you reply, you are seen as a business owner who cares, who wants to make the customer happy, and that you’re human. Social media is a two-way conversation, so go ahead and defend yourself – just do it proactively.
Cited Works Brandfrog, Branding Solutions. Roman Media Group. Business News Daily Contributor. 17 Jan 2013. Web. 5 Apr. 2013. Covert, Jack. Histories Of Social Media. Enterprise/Salt Lake City 40.26 (2011): 8. MasterFILE Premier. Web. 5 Apr. 2013. Domine, Vanessa. A Social History Of Media, Technology and Schooling. Journal Of Media Literacy Education 1.1 (2009): 42-52. Education Research Complete. Web. 5 Apr. 2013.
