Presentation by Nate Whitehill, Co-founder and CEO of CryptoSlate

1. BUILDING A CRYPTOCURRENCY
NEWS AND RESEARCH WEBSITE
THE STORY BEHIND A STARTUP
BY NATE WHITEHILL

2. MY BACKGROUND

3. 20+YEARS EXPERIENCE AS A
WEB PROGRAMMER & ENTREPRENEUR

4. 4COMPANIES OVER THE
PAST DECADE

5. 2015BEGAN INVESTING IN
CRYPTO

6. AUGUST 2017
CO-FOUNDED CRYPTOSLATE

7. DECEMBER 2017
CRYPTOSLATE.COM GOES LIVE

8. WHY
CRYPTOSLATE?

9. ▸ Crypto is a 24/7 infinite rabbit hole of news, volatility, dramatic events,
endless announcements
▸ Extremely time consuming to go to 3-5 different websites to figure out what
is going on
▸ Existing websites visually cluttered and filled with ads
▸ Existing industry news sites lack imagination and creativity in how they
present posts
▸ Existing industry coin ranking sites don’t provide nearly enough data and
cluttered with ads
▸ Existing ICO listing websites lack visual continuity with brands they are
representing
WHY CRYPTOSLATE?

10. ABOUT

14. WHAT IS
CRYPTOSLATE?

15. WEBSITE FOR
CRYPTOCURRENCY
INVESTORS AND
RESEARCHERS

16. 5MAIN SECTIONS TO
THE WEBSITE

17. CRYPTO &
BLOCKCHAIN NEWS

18. COIN RANKINGS

19. COIN PROFILES

20. ICO DATABASE

21. BLOCKCHAIN EVENT
CALENDAR

22. NEWS

31. COINS

32. 1521CRYPTOS TOKENS
618
PROOF OF WORK PROOF OF STAKE
453609

33. PROOF OF WORK

34. PROOF OF STAKE

35. COINS BY INDUSTRY

36. ▸ ADVERTISING
▸ AI
▸ COMPUTING
▸ CROWDFUNDING
▸ EDUCATION
▸ ENERGY
▸ ENTERTAINMENT
▸ EXCHANGES
▸ FINANCIAL SERVICES
▸ GAMBLING
▸ GAMING
▸ HEALTHCARE
▸ IDENTITY
▸ MARKETPLACE
▸ INVESTING TOOLS
▸ PREDICTION
▸ PRIVACY
▸ REAL ESTATE
▸ SOCIAL
▸ STORAGE
▸ TRANSPORATION
▸ TRAVEL / HOSPITALITY

37. Social
10%
Real Estate
3%
Marketplace
12%
Investing Tools
6%
Healthcare
3%
Gaming
12%
Gambling
7%
Financial Service
19%
Exchange
8%
Entertainment
6%
Crowdfunding
5%
Computing
3%
Advertising
6%
TOKENS BY INDUSTRY

38. COIN RANKINGS

39. ▸ Quickly get quantitative data
▸ Price, market cap, volume, supply
▸ Learn more about a specific coin
▸ Research new coins
▸ Sort data (24h change, 7d change, etc.)
▸ Access blockchain explorers
▸ Relevant links to project (source code, social media, etc.)
WHY DO PEOPLE USE COIN RANKING SITES?

43. ▸ No explanation of coin (what is it?)
▸ No technical information
▸ Blockchain? Proof type? Algorithm? Block time?
▸ No information on founders / team
▸ No social media links (other than Reddit and Twitter)
▸ No direct link to whitepaper
▸ Too many advertisements
PROBLEMS WITH EXISTING COIN SITES

69. ▸ Written description for every coin
▸ Direct link to whitepaper (not just blockchain explorer)
▸ Technical information
▸ Block time
▸ Consensus mechanism
▸ Algorithm
▸ Blockchain (if token)
▸ Date first announced
▸ Founders & team
▸ All social media links (not just Reddit and Twitter)
OUR APPROACH TO COIN RANKINGS

70. ICO DATABASE

71. UPCOMING
186TOTAL ICOS
680
RECENT
369 125ACTIVE

76. ICO PROFILES

87. EVENTS

94. COINS THAT MAKE YOU
SAY WUT?

99. WE’RE HIRING PAID INTERNS
▸ Daily Beat Writers / Editors
▸ Covering 3-5 articles per week of relevant
cryptocurrency/blockchain news
▸ Graphic Designers
▸ Formatting news posts with inline graphics
▸ Apply
▸ cryptoslate.com/contact

100. QUESTIONS? COMMENTS?
▸ Download a copy of these slides:
▸ cryptoslate.com/slides
▸ Email
▸ nate@cryptoslate.com