Blockchain tech is heading for the stars and fast. It has dominated headlines, disrupted traditional methodologies and looks set to light up not only the finance sector, but many different industries too. It’s the rebel of the fintech world, for sure, but that’s what makes it so interesting – right?
Join us as we take a closer look at the global blockchain market and discover why top-notch content is vital when launching a blockchain product.
This project was directed by Professor David Lee Kuo Chuen. It presents some aspects of Blockchain including introduction, applicable areas, current situation in China, Ethereum, Factom, and future perspectives.
Planning for an upcoming token sale for your blockchain or cryptocurrency? Here is a full guide for how to prepare for your ICO and how to market it effectively. Case studies from Tezos, Bancor, ICON and Golem.
How BlockChain Technology Will Transform The Publishing IndustryPromptCloud
We might soon witness the shift of publishing industry from advertising to micro-payments backed by BlockChain. Here is how this will transform publishing.
Victoria's 2019 Benchmark talk focused on the growth of blockchain and it's impact on the digital environment. The talks covers blockchain basics, challenges and predictions for the future.
Cryptocurrencies are big. No wait... they're HUGE! But how do you sell them on social media? Leading financial services agency Contentworks takes a look:
Acquia Engage 2014: Digital is Transforming Business Forever. Are You Ready? Acquia
Digital technologies have disrupted many industries, with 70% of companies from the Global 500 list 10 years ago now vanished. The next 5 years will bring more innovation that requires organizations to evolve their digital capabilities or risk failure. The Acquia Engage conference aims to help attendees transform their businesses through a "digital-first" approach. Taking place in Boston from November 3-5, the conference will provide insights into how digital technologies are powering businesses through keynotes, sessions on digital business, technical innovation and marketing, and networking opportunities to learn from industry leaders transforming through technology.
Most banks are currently investigating or “leveraging blockchain”. Some of them are even testing “use cases” to go beyond the talk and hype. All of them are focusing on a single future scenario, which is dangerous. In this slide deck, I give banks 7 tips on what they should do with a blockchain.
Made by: https://twitter.com/SDWouters
This document provides a comprehensive guide on launching an Initial Coin Offering (ICO). It discusses the basics of ICOs, including their purpose and benefits as well as risks. Key topics covered include understanding ICOs, business models and protocols, legal and compliance issues, marketing strategies, and post-sale considerations. The guide aims to help entrepreneurs launch successful ICOs that focus on trust, transparency and long-term development.
This project was directed by Professor David Lee Kuo Chuen. It presents some aspects of Blockchain including introduction, applicable areas, current situation in China, Ethereum, Factom, and future perspectives.
Planning for an upcoming token sale for your blockchain or cryptocurrency? Here is a full guide for how to prepare for your ICO and how to market it effectively. Case studies from Tezos, Bancor, ICON and Golem.
How BlockChain Technology Will Transform The Publishing IndustryPromptCloud
We might soon witness the shift of publishing industry from advertising to micro-payments backed by BlockChain. Here is how this will transform publishing.
Victoria's 2019 Benchmark talk focused on the growth of blockchain and it's impact on the digital environment. The talks covers blockchain basics, challenges and predictions for the future.
Cryptocurrencies are big. No wait... they're HUGE! But how do you sell them on social media? Leading financial services agency Contentworks takes a look:
Acquia Engage 2014: Digital is Transforming Business Forever. Are You Ready? Acquia
Digital technologies have disrupted many industries, with 70% of companies from the Global 500 list 10 years ago now vanished. The next 5 years will bring more innovation that requires organizations to evolve their digital capabilities or risk failure. The Acquia Engage conference aims to help attendees transform their businesses through a "digital-first" approach. Taking place in Boston from November 3-5, the conference will provide insights into how digital technologies are powering businesses through keynotes, sessions on digital business, technical innovation and marketing, and networking opportunities to learn from industry leaders transforming through technology.
Most banks are currently investigating or “leveraging blockchain”. Some of them are even testing “use cases” to go beyond the talk and hype. All of them are focusing on a single future scenario, which is dangerous. In this slide deck, I give banks 7 tips on what they should do with a blockchain.
Made by: https://twitter.com/SDWouters
This document provides a comprehensive guide on launching an Initial Coin Offering (ICO). It discusses the basics of ICOs, including their purpose and benefits as well as risks. Key topics covered include understanding ICOs, business models and protocols, legal and compliance issues, marketing strategies, and post-sale considerations. The guide aims to help entrepreneurs launch successful ICOs that focus on trust, transparency and long-term development.
BITCOIN’S BIG CHALLENGE IN 2016: REACHING 100 MILLION USERSSteven Rhyner
As a lifelong technologist, engineer, and now partner with Mangrove Capital Partners, I often reflect on the transformative developments that impact the world around me.
BlockShow Asia 2017 Official PresentationBlockShow
BlockShow Asia 2017 is a blockchain conference that will take place in Singapore on November 29-30, 2017. The conference aims to showcase the hottest blockchain startups, ICOs, and solutions. It will feature 50+ speakers and 40+ exhibitors. There will also be a competition for 15 blockchain startups to pitch their projects and compete for prizes from sponsors. The event provides a platform for networking, learning about new blockchain implementations, and launching products or fundraising campaigns. Past BlockShow events were well-received, with attendees and speakers praising the organization and opportunities to learn and connect.
In this presentation, Victoria Olsina: SEO expert specialized in blockhain, explore how this groundbreaking tech will affect search engines in the upcoming years.
Originally presented at SEOfestiwal 2019 in Katowice, Poland.
https://www.silesiasem.pl/festiwal-seo-2019-katowice
Turn into a blockchain expert and adhere the blockchain revolutionBlockchain Council
Blockchain is one such field about which you should start thinking. Although the technology evolved as an underlying technology for Bitcoin, now it has expanded its horizons in different fields.
Beyond the buzzword, why everyone wants a blockchain? If you are one of those few people who don't know nothing about blockchain yet, try to say blockchain three times in a row and see whats happen...
Rising Blockchain Magazine - Results of 2018Alex Tsyglin
This document provides a summary of the top 10 blockchain protocols in 2018 according to Rising Blockchain magazine. It discusses the key criteria used to evaluate the protocols and provides a brief overview of each protocol selected, including their purpose, notable projects built on them, and major developments in 2018. The protocols highlighted are Graphene, Ethereum, Hyperledger, IOTA, Microsoft Azure, and NEM. Projects like EOS, Bitshares, Steem, Ethereum applications, and partnerships with major companies are noted as significant accomplishments for several protocols during the year.
It is essential to market your security token if you expect more future returns and profits on the shares by reaching investors countrywide or worldwide.
But there are some prerequisites which need to be followed before you begin with the marketing of STO.
Let us discuss the term “General Solicitation” with you before proceeding with STO Marketing Strategies.
Top 10 reasons to get a blockchain expert certificationBlockchain Council
blockchain expert certification that stands out is the Certified Blockchain Expert certification offered by the Blockchain Council. Blockchain Council operates on the mission of educating people and creating awareness among businesses, enterprises, developers, and society in the blockchain sphere.
A comprehensive guide to investing in blockchain stocksBlockchain Council
The document discusses investing in blockchain stocks. It notes that while cryptocurrencies receive more attention, investing in blockchain companies through stocks is also an option worth considering. The document provides tips for choosing blockchain stocks, such as evaluating the company's technology and management team. It also lists several publicly traded blockchain companies as investment examples. The document concludes that blockchain is a growing market with many investment opportunities and that direct investment in blockchain startups and companies is expected to increase over time.
By 2030, blockchain technology could drive a global economy of $1.7 trillion.Blockchain Council
Blockchain technology is growing and is impacting life like never before. From being an underlying technology for Bitcoin, Blockchain has now emerged as a mainstream technology.
How blockchain can help you increase your brand value Blockchain Council
Blockchain can help companies increase their brand value in several ways:
It allows companies to track products throughout the supply chain using unique IDs linked to the blockchain, ensuring customers receive authentic products. This builds trust. Blockchain also enables direct customer-producer relationships, eliminating unnecessary inventory. Additionally, it verifies ad engagement authenticity, boosting accurate ROI calculations and preventing false clicks. By securely storing data on an immutable ledger, blockchain protects against phishing and fraud, motivating customer purchases and enhancing brand loyalty. Overall, blockchain offers features that can strengthen branding and promotion for organizations.
How will Blockchain Affect Daily life Routines : 6 real life scenariosBlockchain Council
There are few of the many examples of Blockchain applications in real life. In the times to come, this is only going to increase, so, if you are looking for a great career option, then go for Blockchain online certification program by Blockchain Council.
How Will Blockchain Transform Digital Signage Advertising?Pixel Crayons
Read the full blog here: https://bit.ly/3nEPaOO
Connect with us through:
Contact us : https://bit.ly/2IpPX7w
Facebook : https://www.facebook.com/PixelCrayons
Twitter : https://twitter.com/pixelcrayons
LinkedIn : https://www.linkedin.com/company/pixelcrayons
Instagram : https://www.instagram.com/pixelcrayons/
Pinterest : https://in.pinterest.com/pixelcrayons/
How is the journalism industry impacted by blockchain Blockchain Council
The entire business has been revolutionised by Blockchain. A technology that once began as the underlying Bitcoin trading platform has now become a core technology that has changed the way companies function. The media and journalism field is no different from the various sectors that have felt the influence of Blockchain. The age-old way of working has become ossified, and there is now a need for technology that can speed up the pace of activity. Many media organisations are currently searching for experts from Blockchain who can help to incorporate and render Blockchain more effective with current business operations.
How To Find Highly Undervalued CryptocurrenciesBitBayMarket
This last year has been a wild in the cryptocurrency space.
Thousands of new coins have entered the market, and many projects aspire to be in the ranks of Bitcoin, Ethereum, and other top cryptocurrencies.
The distributed ledger technology underlying cryptocurrency is advancing quickly, requiring banks to take the initiative or risk falling behind in the next generation of digital commerce.
Brands, Blockchains & The Creation of Value - Laura Masse - Sept 2022.pdfLauraMasse1
Brands, Blockchains & The Creation of Value shines light on the myriad capabilities, applications and benefits of blockchain technology for business. It charts a course through decentralized finance and Web3 to unpack fresh opportunity for brands to harness the technology to create a symbiotic and self-propelling circle of value with their customers. And finally, it provides a glimpse into the Metaverse and frames key questions for forward-thinking executives. The velocity of today’s technological tsunami and the hype surrounding it can make it difficult to discern the opportunity, to separate the noise from the light. This paper provides inspiration for that heavy lifting.
Brands, Blockchains & The Creation of Value - Laura Masse - Sept 2022.pdfLauraMasse1
Brands, Blockchains & The Creation of Value shines light on the myriad capabilities, applications and benefits of blockchain technology for business. It charts a course through decentralized finance and Web3 to unpack fresh opportunity for brands to harness the technology to create a symbiotic and self-propelling circle of value with their customers. And finally, it provides a glimpse into the Metaverse and frames key questions for forward-thinking executives.
The velocity of today’s technological tsunami and the hype surrounding it can make it difficult to discern the opportunity, to separate the noise from the light. This paper provides inspiration for that heavy lifting.
This ppt is all about that one such marker in the development of digital technology is the blockchain network. Read this informative article by the experts of a website designing agency in Delhi-
The document discusses understanding blockchain through the author's journey and expertise. It provides:
- An overview of the author's background and experience teaching blockchain through a Coursera specialization and writing a book on blockchain.
- A brief history of blockchain, describing how Bitcoin in 2009 introduced the first blockchain to enable trustless transactions without intermediaries through an immutable distributed ledger.
- An explanation that blockchain provides a trust layer for the internet by decentralizing functions like validation, recording, and verification through a distributed network running blockchain software.
- Suggestions for getting involved with blockchain including developing applications to solve problems, and starting with the author's book by first reading the problem statements and code examples.
Title: Making Money the Easy Way: A Quick Guide to Generating IncomeWilliamZinsmeister
Welcome to "Making Money the Easy Way: A Quick Guide to Generating Income." This book is designed to provide you with practical, actionable strategies to generate income with minimal effort. Whether you’re looking to supplement your current income or create a full-time revenue stream, this guide covers a variety of methods to help you achieve your financial goals. We will explore opportunities available online, various investment strategies, profitable side hustles, creative approaches, and essential financial tips to ensure sustainable income growth.
BITCOIN’S BIG CHALLENGE IN 2016: REACHING 100 MILLION USERSSteven Rhyner
As a lifelong technologist, engineer, and now partner with Mangrove Capital Partners, I often reflect on the transformative developments that impact the world around me.
BlockShow Asia 2017 Official PresentationBlockShow
BlockShow Asia 2017 is a blockchain conference that will take place in Singapore on November 29-30, 2017. The conference aims to showcase the hottest blockchain startups, ICOs, and solutions. It will feature 50+ speakers and 40+ exhibitors. There will also be a competition for 15 blockchain startups to pitch their projects and compete for prizes from sponsors. The event provides a platform for networking, learning about new blockchain implementations, and launching products or fundraising campaigns. Past BlockShow events were well-received, with attendees and speakers praising the organization and opportunities to learn and connect.
In this presentation, Victoria Olsina: SEO expert specialized in blockhain, explore how this groundbreaking tech will affect search engines in the upcoming years.
Originally presented at SEOfestiwal 2019 in Katowice, Poland.
https://www.silesiasem.pl/festiwal-seo-2019-katowice
Turn into a blockchain expert and adhere the blockchain revolutionBlockchain Council
Blockchain is one such field about which you should start thinking. Although the technology evolved as an underlying technology for Bitcoin, now it has expanded its horizons in different fields.
Beyond the buzzword, why everyone wants a blockchain? If you are one of those few people who don't know nothing about blockchain yet, try to say blockchain three times in a row and see whats happen...
Rising Blockchain Magazine - Results of 2018Alex Tsyglin
This document provides a summary of the top 10 blockchain protocols in 2018 according to Rising Blockchain magazine. It discusses the key criteria used to evaluate the protocols and provides a brief overview of each protocol selected, including their purpose, notable projects built on them, and major developments in 2018. The protocols highlighted are Graphene, Ethereum, Hyperledger, IOTA, Microsoft Azure, and NEM. Projects like EOS, Bitshares, Steem, Ethereum applications, and partnerships with major companies are noted as significant accomplishments for several protocols during the year.
It is essential to market your security token if you expect more future returns and profits on the shares by reaching investors countrywide or worldwide.
But there are some prerequisites which need to be followed before you begin with the marketing of STO.
Let us discuss the term “General Solicitation” with you before proceeding with STO Marketing Strategies.
Top 10 reasons to get a blockchain expert certificationBlockchain Council
blockchain expert certification that stands out is the Certified Blockchain Expert certification offered by the Blockchain Council. Blockchain Council operates on the mission of educating people and creating awareness among businesses, enterprises, developers, and society in the blockchain sphere.
A comprehensive guide to investing in blockchain stocksBlockchain Council
The document discusses investing in blockchain stocks. It notes that while cryptocurrencies receive more attention, investing in blockchain companies through stocks is also an option worth considering. The document provides tips for choosing blockchain stocks, such as evaluating the company's technology and management team. It also lists several publicly traded blockchain companies as investment examples. The document concludes that blockchain is a growing market with many investment opportunities and that direct investment in blockchain startups and companies is expected to increase over time.
By 2030, blockchain technology could drive a global economy of $1.7 trillion.Blockchain Council
Blockchain technology is growing and is impacting life like never before. From being an underlying technology for Bitcoin, Blockchain has now emerged as a mainstream technology.
How blockchain can help you increase your brand value Blockchain Council
Blockchain can help companies increase their brand value in several ways:
It allows companies to track products throughout the supply chain using unique IDs linked to the blockchain, ensuring customers receive authentic products. This builds trust. Blockchain also enables direct customer-producer relationships, eliminating unnecessary inventory. Additionally, it verifies ad engagement authenticity, boosting accurate ROI calculations and preventing false clicks. By securely storing data on an immutable ledger, blockchain protects against phishing and fraud, motivating customer purchases and enhancing brand loyalty. Overall, blockchain offers features that can strengthen branding and promotion for organizations.
How will Blockchain Affect Daily life Routines : 6 real life scenariosBlockchain Council
There are few of the many examples of Blockchain applications in real life. In the times to come, this is only going to increase, so, if you are looking for a great career option, then go for Blockchain online certification program by Blockchain Council.
How Will Blockchain Transform Digital Signage Advertising?Pixel Crayons
Read the full blog here: https://bit.ly/3nEPaOO
Connect with us through:
Contact us : https://bit.ly/2IpPX7w
Facebook : https://www.facebook.com/PixelCrayons
Twitter : https://twitter.com/pixelcrayons
LinkedIn : https://www.linkedin.com/company/pixelcrayons
Instagram : https://www.instagram.com/pixelcrayons/
Pinterest : https://in.pinterest.com/pixelcrayons/
How is the journalism industry impacted by blockchain Blockchain Council
The entire business has been revolutionised by Blockchain. A technology that once began as the underlying Bitcoin trading platform has now become a core technology that has changed the way companies function. The media and journalism field is no different from the various sectors that have felt the influence of Blockchain. The age-old way of working has become ossified, and there is now a need for technology that can speed up the pace of activity. Many media organisations are currently searching for experts from Blockchain who can help to incorporate and render Blockchain more effective with current business operations.
How To Find Highly Undervalued CryptocurrenciesBitBayMarket
This last year has been a wild in the cryptocurrency space.
Thousands of new coins have entered the market, and many projects aspire to be in the ranks of Bitcoin, Ethereum, and other top cryptocurrencies.
The distributed ledger technology underlying cryptocurrency is advancing quickly, requiring banks to take the initiative or risk falling behind in the next generation of digital commerce.
Brands, Blockchains & The Creation of Value - Laura Masse - Sept 2022.pdfLauraMasse1
Brands, Blockchains & The Creation of Value shines light on the myriad capabilities, applications and benefits of blockchain technology for business. It charts a course through decentralized finance and Web3 to unpack fresh opportunity for brands to harness the technology to create a symbiotic and self-propelling circle of value with their customers. And finally, it provides a glimpse into the Metaverse and frames key questions for forward-thinking executives. The velocity of today’s technological tsunami and the hype surrounding it can make it difficult to discern the opportunity, to separate the noise from the light. This paper provides inspiration for that heavy lifting.
Brands, Blockchains & The Creation of Value - Laura Masse - Sept 2022.pdfLauraMasse1
Brands, Blockchains & The Creation of Value shines light on the myriad capabilities, applications and benefits of blockchain technology for business. It charts a course through decentralized finance and Web3 to unpack fresh opportunity for brands to harness the technology to create a symbiotic and self-propelling circle of value with their customers. And finally, it provides a glimpse into the Metaverse and frames key questions for forward-thinking executives.
The velocity of today’s technological tsunami and the hype surrounding it can make it difficult to discern the opportunity, to separate the noise from the light. This paper provides inspiration for that heavy lifting.
This ppt is all about that one such marker in the development of digital technology is the blockchain network. Read this informative article by the experts of a website designing agency in Delhi-
The document discusses understanding blockchain through the author's journey and expertise. It provides:
- An overview of the author's background and experience teaching blockchain through a Coursera specialization and writing a book on blockchain.
- A brief history of blockchain, describing how Bitcoin in 2009 introduced the first blockchain to enable trustless transactions without intermediaries through an immutable distributed ledger.
- An explanation that blockchain provides a trust layer for the internet by decentralizing functions like validation, recording, and verification through a distributed network running blockchain software.
- Suggestions for getting involved with blockchain including developing applications to solve problems, and starting with the author's book by first reading the problem statements and code examples.
Title: Making Money the Easy Way: A Quick Guide to Generating IncomeWilliamZinsmeister
Welcome to "Making Money the Easy Way: A Quick Guide to Generating Income." This book is designed to provide you with practical, actionable strategies to generate income with minimal effort. Whether you’re looking to supplement your current income or create a full-time revenue stream, this guide covers a variety of methods to help you achieve your financial goals. We will explore opportunities available online, various investment strategies, profitable side hustles, creative approaches, and essential financial tips to ensure sustainable income growth.
HEM Webinar - Navigating the Future - Social Media Trends for 2024 in Educati...Higher Education Marketing
Explore our comprehensive slides on the 2024 social media landscape, tailored for educators and marketing professionals in the field of education. With more than 5 billion social media users worldwide and an average individual engagement across as many as seven platforms monthly, understanding these dynamics is crucial for effective educational outreach. Our slides delve into the pivotal trends and strategic adaptations necessary for thriving in this digital arena. Don't miss this opportunity to enhance your strategies with our expert insights.
TAM AdEx-Quarterly Report on Television Advertising_2024.pdfSocial Samosa
According to the report, there was a 4% decrease in television advertising volumes compared to the same period in 2023, indicating shifts in advertising strategies or market dynamics.
Importance of Customer Service in Fashion IndustryShantilal Hajeri
Fashion Industry is a highly specialised and personalised field. Customer Service is more important in fashion indsutry since the taste, choice and expectations of each customer are different.
Evaluating the Effectiveness of Women-Focused MarketingHighViz PR
Women centric marketing is a vital part in reaching one of the most influential groups of consumers. Here is a guide to know and measure the impact of women-centric marketing efforts-
Top 10 AI Trends to Watch in 2024 with Intelisyncnehapardhi711
As we advance further into the digital age, artificial intelligence (AI) continues to evolve, shaping various industries and aspects of our daily lives. The advancements in AI for 2024 promise significant transformations across multiple sectors. From agentic AI and open-source AI to AI-powered cybersecurity and sustainability, these trends highlight the growing influence of AI on our world. By staying informed and embracing these trends, businesses and individuals can harness the power of AI to innovate and thrive.
This article explores the top 10 AI trends to watch in 2024, providing an overview, impact, and examples of each trend.
Top 10 AI Trends to Watch in 2024
Trend 1: Agentic AI
Overview of Agentic AI
Agentic AI represents a fundamental shift in artificial intelligence. These AI systems are designed to comprehend complex workflows and pursue difficult objectives autonomously, with minimal human assistance. Essentially, agentic AI functions similarly to human employees, understanding intricate contexts and instructions in normal language, defining goals, deducing subtasks, and adapting actions to changing circumstances.
Impact of Agentic AI
Agentic AI has the potential to drastically alter organizational roles, procedures, and relationships. AI assistants with advanced thinking and planning capabilities can perform tasks previously managed by humans. This shift enhances productivity by fully automating complex processes, freeing workers from repetitive tasks to focus on more critical activities. The ability to adapt quickly to changing circumstances ensures continuous operational improvements.
Examples and Use Cases of Agentic AI
Autonomous Vehicles: Self-driving cars use agentic AI to navigate roads, interpret traffic signals, and make real-time decisions to ensure passenger safety.
Smart Home Devices: AI-powered home assistants, like smart thermostats and security systems, operate autonomously to optimize energy usage and enhance security.
Customer Service Bots: Advanced chatbots handle complex customer queries, provide solutions, and escalate issues to human agents when necessary.
Trend 2: Open Source AI
Overview of Open Source AI
Open-source AI involves freely available source code, encouraging developers to collaborate, use, adapt, and share AI technology. This openness fosters innovation and speeds up the development of practical AI solutions across various sectors, including healthcare, finance, and education.
Impact of Open Source AI
The collaborative nature of open-source AI promotes transparency and facilitates continuous improvement, leading to feature-rich, reliable, and modular solutions. These platforms enable the creation of applications such as real-time fraud detection, medical image analysis, personalized recommendations, and customized learning experiences.
Examples and Use Cases of Open Source AI
TensorFlow: An open-source machine learning framework by Google, widely used for building and deploying AI models.
If you’re at all interested in digital
marketing and in making a name for
your brand online, then it is crucial that
you understand how to properly make
use of content marketing. Content
marketing is currently one of the
biggest trends in digital marketing as a
whole and is an area that many website owners and brands are investing in
heavily right now thanks to the impressive returns that they are seeing.
Embark on style journeys Indian clothing store denver guide.pptxOmnama Fashions
Finding the perfect "Indian Clothing Store Denver" is essential for those seeking vibrant, authentic, and culturally rich attire in the heart of Colorado. Denver, a city known for its diverse culture and eclectic fashion scene, offers a variety of options for those in search of traditional and contemporary Indian clothing. Whether you're preparing for a wedding, festival, or cultural event, or simply wish to incorporate the elegance and beauty of Indian fashion into your wardrobe, discovering the right store can make all the difference.
Top 10 Digital Marketing Institute in lucknow.pptxzaireendigitech
Welcome to our ppt on the top 10 digital marketing institutes in Lucknow! If you're looking to enhance your skills in the dynamic field of digital marketing, Lucknow offers several excellent training options. Our curated list highlights the best digital marketing institutes in Lucknow, providing comprehensive courses that cover SEO, social media marketing, PPC, content marketing, and more. These institutes are renowned for their experienced faculty, practical training, and industry-relevant curriculum. Whether you're a beginner or a professional seeking to upgrade your skills, these institutes can help you achieve your career goals in digital marketing.
AI Best Practices for Marketing HUG June 2024Amanda Farrell
During this presentation, the Nextiny marketing team reviews best practices when adopting generative AI into content creation. Join our HUG community to register for more events https://events.hubspot.com/sarasota/
3 Best “Add to Calendar” Link Generator Tools (2024)Y
“Add to Calendar” link generator tools allow users to create links that add events directly to digital calendars like Google Calendar, Apple Calendar, and Outlook.
These tools simplify event scheduling by generating short URLs or QR codes that, when clicked or scanned, automatically insert event details into a user’s calendar.
They are ideal for streamlining the promotion of events in emails, websites, and social media, enhancing engagement and ensuring attendees don’t miss important dates.
These tools are designed to cater to diverse needs, from personal event planning to professional event promotion, ensuring your attendees can easily add events to their preferred calendar.
Cal.et is a versatile and user-friendly tool that allows you to create “Add to Calendar” links for seamless event scheduling and promotion.
2. Index
4 20
22
24
24
6
8
10
12
14
16
18
Blockchain Tech: Shoot for the stars Whitepaper: Educate & Excite
Here’s One For The Blockchain Pioneers Off-Site Content: Extend Your Orbit
Be Supersonic Social!
Video Content Will Help You Shine
The Global Blockchain Market
The Astronomical Benefits of Blockchain
Blockchain marketing challenges
Content marketing is your rocket fuel
Content marketing tips for blockchain
Website: Tell a Powerful Story
3. Blockchain Tech:
Shoot for the stars
Blockchain tech is heading for the stars and fast. It has dominated
headlines, disrupted traditional methodologies and looks set to
light up not only the finance sector, but many different industries
too. It’s the rebel of the fintech world, for sure, but that’s what
makes it so interesting – right?
Join us as we take a closer look at the global blockchain market
and discover why top-notch content is vital when launching a
blockchain product.
“The blockchain cannot be described just as a revolution. It is a tsunami-like
phenomenon, slowly advancing and gradually enveloping everything along its
way by the force of its progression.” William Mougayar.
5
4. Here’s One For The
Blockchain Pioneers
At Contentworks, we provide innovative, tailored marketing
solutions to pioneering brands embracing innovative blockchain
tech. In fact, in the past year we have provided videos,
whitepapers, pitchdecks and content marketing to some of the
world’s leading blockchain brands.
We know how important it is to be at the forefront of
developments to unleash the best marketing strategies, which
is why we stay-up-to date with the latest blockchain, ICO and
cryptocurrency news. We’re on it, big time and can’t wait to see
how the sector progresses.
Reach for the stars blockchain pioneers.
Let’s do this!
7
5. The Global Blockchain Market
Before we get into nitty-gritty of blockchain marketing content,
let’s delve into the future of the blockchain sector. Hold onto your
space helmets; it’s going to be a fast-paced, thrilling and adrenalin-
inducing experience.
But don’t just take our word for it – here are some hard-core
facts.
66 The blockchain space is predicted to expand 42.8% by 2020.
66 Innovate UK – United Kingdom’s technology development
agency – will invest up to £19 million in upcoming science and
technology projects including blockchain.
66 South Korea will invest a minimum of $9 million into
blockchain pilot projects across areas such as livestock supply
chain management, customs clearance, online voting, real estate
transactions, cross-border e-document distribution and shopping
logistics.
66 90% of major North American and European banks are
exploring blockchain.
66 Global companies such as IBM, NEC and Microsoft are driving
blockchain as their clients are making the transition to cloud
services. IBM will also hire almost 2,000 people over the next two
years to research blockchain development and the Internet of
Things.
“Anything you can conceive as a supply chain, blockchain can vastly improve its
efficiency - it doesn’t matter if its people, numbers, data, money”
— Ginni Rometty, CEO IBM
9
6. The
Astronomical
Benefits of
Blockchain
So blockchain is gaining momentum, but what are the benefits
of this technology and why does everyone seem to be getting
so excited?
66 • It is estimated that banks could save $8-12 billion annually
if they used blockchain technology.
66 • The number of blockchain-related LinkedIn job postings
more than tripled over the last year signalling a tech-related
employment hike.
66 • Blockchain records and validates every single transaction,
which makes it secure and reliable.
66 • Blockchain technology gets rid of the need for any third-
party or central authority for peer-to-peer transactions or
exchanges.
66 • Blockchain transaction times are minimal and can be
carried out 24/7.
11
7. Blockchain marketing
challenges
Just like a rocket launch, the best adventures are always fraught
with challenges. The fun part about marketing is overcoming
challenges – and there are plenty to consider within the
blockchain arena. Positivity is essential, but here are some of the
difficulties to think about:
66 Credibility – blockchain is a relatively new concept and
with ICO scams and hacking scandals doing the rounds many
potential clients are feeling uneasy. It’s therefore essential to
present as a credible, genuine and authentic business with a rich
understanding of the blockchain sector.
66 Competitions – with everyone wanting a piece of the
blockchain pie, you’ve got to be creative in your marketing
efforts. Avoid doing what others are doing and take a unique
marketing approach that’s relevant to your brand offering.
66 Fintech – Just as the fintech world is shrouded in compliance,
so too the blockchain world is filled with regulations. Blockchain
regulations, which differ from country to country, are constantly
evolving as are the ad bans from tech giants such as Google and
Twitter.
13
8. Content marketing
is the
fuel you need for your rocket launch
Content marketing
is your rocket fuel
You can’t take a rocket to the moon without fuel however
beautiful it may look. Content marketing is the fuel you need
for your rocket launch. Launching a blockchain product takes
serious planning, energy and talent but that’s where we’ve got
you covered.
Wondering why content marketing
is so amazing? Well, it has the
power to:
66 Build awareness
66 Increase credibility
66 Drive quality leads
66 Power conversations
66 Spark debates
66 Explain tricky concepts
66 Foster brand loyalty
66 Excite and entice
66 Reach a large target audience
66 Sit on multiple platforms
66 Attract investors
15
9. Create thought leaders
Excite and entice
Power conversations
Fosterbrand
loyalty
Drive quality leads
Spark debates
Explain tricky concepts
Increase credibility
Persuade contributors
Content marketing
tips for blockchain
Millennials mistrust banner ads. Tech giants have banned many
financial services ads including blockchain – so what’s left?
Content! And it’s seeing really great results for blockchain
launches. Here are some essential blockchain marketing tips:
17
10. Website:
Tell a Powerful Story
Your homepage is by far the most important part of your website.
It’s your base station where you will provide a comprehensive
overview of your blockchain project.
It needs to:
66 Be crisp, clear and compelling
66 Grab attention immediately
66 Keep visitors engaged
66 Provide the most important information related to your
blockchain product and team
66 Continuously encourage the visitor to dig deeper by taking
them on a journey
66 Build trust and authenticity
66 Give clear CTAs and ‘contribute now’ points
Fun Fact According to Angel List, as of April
2018, there were 2191 blockchain start-ups
listed with a combination value of over $4.4
million – so it’s essential to stand out!
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11. Whitepaper:
Educate & Excite
Here’s a chance to share deep knowledge not only of the
blockchain sector, but about your blockchain project. It’s also
how you will solve traditional problems by combining leading
thoughts and ideas with innovative tech.
Make your whitepaper as detailed as possible. Ensure great
use of language, with zero careless errors. Your whitepaper
showcases how detail-orientated and quality conscious you are
and should include:
66 Information on your blockchain project or product
66 Why the world needs your product
66 Start and finish dates as well as key milestones
66 Essential tokenomics such as how many tokens will be
created
66 Capital needed for the project
66 Benefits to users
66 Benefits to token holders
66 Details of your team
Hal Finney – was a renowned cryptographer
who was on the mailing list to receive
the Bitcoin whitepaper. Hal was the first
person to receive a Bitcoin transaction
from anonymous Bitcoin developer Satoshi
Nakamoto on January 12, 2009, after
Satoshi mined the genesis block on 3rd
January 2009 at 18:15:05 GMT. 21
12. Off-Site Content:
Extend Your Orbit
Press Releases: Get the word out about your blockchain project
on popular news and PR websites though be aware that some
ICO and crypto PR sites charge as much as 20K!
Guest Posting: Getting your content published on a reputable
blog with multiple subscribers and a high social media following
can do wonders for your visibility and credibility. Identify popular
blogs in your sector. Once you’re published, don’t forget to share
the link on your website and social profiles.
Listings: Send information about your company and project to
all the websites that list the most exciting blockchain products
and coin offerings.
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13. Be Supersonic Social!
Be active on social media platforms! But what about the ad
bans? Yes, those intergalactic overlords at Facebook, Twitter and
Google are not huge fans of blockchain and ICOs and there are
rules you must consider. While you don’t want to be mentioning
banned keywords or linking directly to your blockchain product,
there are some actions you can take to enhance your social
presence and increase brand awareness.
Here are some supersonic tips:
66 Start real-time conversations with blockchain communities
on channels like Telegram.
66 Spark discussions and debates on social media platforms
including Twitter.
66 Adopt a conversational tone and post ‘helpful’ and ‘useful’
blogs on Medium that will appeal to your target audience but
won’t in any way breach the latest rules and regulations.
66 Follow influencers and leaders in your field. Re-tweet their
posts with insightful, intelligent comments. Your profile may just
get noticed.
66 Offer unique insights and encourage interaction on Reddit.
66 Ensure all your team members have an updated profile on
LinkedIn – especially if they feature in your blockchain project’s
whitepaper as investors like to research and scrutinise all
involved.
66 Post thought leader-style content to LinkedIn on a regular
basis.
66 Be consistent with your social media activity and respond as
quickly as you can to questions.
Social media influencers are:
“Playing an ever-bigger role
in ICO marketing” following
financial service ad bans from
tech giants earlier in the year –
Bloomberg, June 26 2018
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14. Video Content Will Help
You Shine
Video can help your blockchain product gather attention faster
and shine like a beacon in the wide dark space of multiple ICOs.
Yes, it’s worth jumping on the video marketing bandwagon –
here’s why:
66 74% of all internet traffic comprised of video content in
2017. This number is expected to rise to 82% by 2021.
66 86% of YouTube users look to videos to learn new stuff.
And, more than 70% of YouTube users choose videos to “solve
a problem,” which could be related to their job, education or
hobbies.
66 Nearly 50% of customers watch a video before making a
buying decision for a product or service.
With this in mind, here are few ideas you can use to create your
next video:
66 Live stream interviews with the core team as this adds
authenticity
66 Explain how your ecosystem works in detail
66 Demonstrate the value of your blockchain product
66 Showcase the roadmap to success
66 Connect on an emotional level, rather than only on an
intellectual level
When it comes to content marketing, other visuals including
images and infographics also work incredibly well. Content
marketing is not just about large blocks of text, as this can be
incredibly dull. Try to vary your promotional efforts and make a
unique mark in the blockchain space.
When a video is watched, viewers reportedly retain 95% of a
marketing message compared to 10% when reading it in text
format. Video is therefore essential for educating investors,
taking your blockchain project live and explaining trickier
blockchain concepts to the masses!
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