One of the most important aspects of web design are the photos; it goes hand and hand with the color and layout of the website. These elements will determine the impression of the consumers to your company and not just your website. So, to make sure that your website will always be enticing to your target market and can help you convert leads to sales, here are some tips on how you should select images for your website to demonstrate a higher level of professionalism.

1. Dos and Donts: Choosing Photos for Your Website
Little did many business owners know that photos play a big role in the total aesthetic of your
web design. Many Singapore companies nowadays are not opting for stock photos for their
website. Nothing against stock photos, actually. They are professionally crafted and is perfect
for curating a creative web design. The downside, though, is that stock photos are not unique.
There is a tendency that other companies will also use it on their website.
One of the most important aspects of web design are the photos; it goes hand and hand with
the color and layout of the website. These elements will determine the impression of the
consumers to your company and not just your website. So, to make sure that your website will
always be enticing to your target market and can help you convert leads to sales, here are
some tips on how you should select images for your website to demonstrate a higher level of
professionalism.
First is to consider quality. Never EVER put low resolution photos for your website. Always,
always, always use high definition images no matter how big or small the image will be
displayed on the web design. In that way, you can avoid distortion of the image when it’s laid
out on the site. Plus, it’s really an eye candy to have HD images.
As mentioned above, you also have to strive for originality. As much as possible, produce your
own photos for the website. In that way, you can personalize the execution of your photos; it
can be conceptualized based on the specific contents on your website. Surely, there are a lot
of available stock photos on the World Wide Web, but there ain’t going to be better than a
one-of-a-kind photo that is solely suited for your brand and product.
Another aspect that you need to consider is the emotion that your photos portray. Make sure
that you will select photos that shows emotion because it can somehow communicate with
the audience. Plain photos will not be different from scribbled shapes if it will not showing
human emotions. It can help trigger the desire of a user to purchase a product or service.
Coinciding with showing emotion is featuring people that represents your target market.
Basically, if you are selling sports products to young professionals, make sure that you will
feature these types of people on your website. If your product are for infants and kids, make
sure to put more pictures of them on the website. Another factor to consider is the race; for
clinics and dermatologists, it’s better to use photos of the same race to completely resemble
the type of service that you offer. Users would want to see them in your pictures, so make it
more realistic and relatable as much as possible.
When it comes to web design, make sure that you will be consistent with your images. The
color, cropping, style and orientation should be consistent aligning to you brand proposition.
Another important element is cropping the image. You have to be careful in cutting off parts of
the images because you may be missing some of the integral parts of the picture.
But the most important of all is keeping the number of photos enough for the page. You do
not need to put a lot of images as the whole design of your website. When putting images,
make sure that it is balanced with the overall web design and it stands as a visualization of
your content.
If you will check some of the usual web design in Singapore, you will notice that they always go
for functionality and usability, which is not wrong. But to completely steal the attention of
your audience and persuade your potential customers to purchase your product, you should
connect to the in the most emotional and creative way possible: through great images. After
all, they say that a picture paints a thousand words, right?