An increase in regular customers by 5% can increase a company's profits by at least 50%. A retail industry study found that 88% of salespeople smiled at customers, making them more receptive to consultants, while 35% of consumers complained about not being greeted or acknowledged in stores. 92% of consultants offered fittings that met standards, and 93% were able to address customer doubts.

1. An increase in the percentage of regular
customers by 5% increases the company's profit
by at least 50%.
Retail Industry
Research
S c h e d u l i n g W o r l d w i d e

2. 88 % of salesmen smiled to the customers which made them sympathetic
to the consultants.
In 35% of cases consumers complain that a salesman did not say hello or
ignored their attendance of the store.
92% of consultants offered fitting to the customers That meets the
standards.
In 93% of cases trained consultants were able to find arguments to dispel
customer doubts.
Key Figures of Research

3. Qualitative indicators
33 % 12 % 2 %53 %
Product Price LocationService
For almost 53% of buyers, the service was decisive when they were choosing a store
and only then it was the product — it affects almost 33% of customers
Voice of Customer

4. First Contact
65%
35%
Yes No
About 35% of cases consumers
complain that a salesman did not say
hello or ignored their attendance of
the store
88%
12%
Yes No
88 % of salesmen smiled to the
customers which made them
sympathetic to the consultants
Greeting Smiling

5. Identification of Needs
75%
25%
Yes No
About 25% of consultants skip the
stage of identifying the needs
53%
41%
Style
Size
To understand customer needs, the
consultant should find out the size
and preferred style

6. Deal Closing
92%
8%
Yes No
Offered fitting to the customers
93%
7%
Yes No
Consultants were able to find
arguments to dispel customer
doubts
26%
74%
Yes No
Offered additional goods

7. “CUSTOMER SERVICE IS A NEW
MARKETING”
Derek Sivers, Founder CD Baby