One of the market segments that has been affected by the pandemic is the fashion industry. Fashion generated $2.5 trillion in global revenue every year. It would seem that the chances of survival for clothing vendors should be good. Their product is not perishable, profit margins are quite high, so after the quarantine measures are canceled, retailers can safely open the stores and wait for the customers with their delayed demand while sitting at home. More information in our report

1. COVID-19 vs
Fashion 2020

2. Industry Slowdown 2020
*% OF FASHION EXECUTIVE RESPONDENTS, EXPECTATIONS FOR 2020 ECONOMIC CONDITIONS RELATIVE TO 2019
58
68
57
38
39
31
4
2
12
Value
Mid-market
Premium
By segment
Worse Same Better
61
55
59
30
38
27
9
7
14
North America
Europe
Asia
By geography
Worse Same Better

3. 44%
56%
Have you taken advantage of the opportunity to buy clothes
after partially opening stores?
Yes
No
25%
75%
Did you leave home for shopping after partially opening
stores?
Yes
No
Shopping desire

4. Social platforms with hundreds of millions of users
194
250
260
287
330
446
500
531
803
1000
1083
1300
1500
1900
2271
Line
Pinterest
Viber
Snapchat
Reddit
Sina Weibo
Tiktok
Ozone
QQ
Instagram
Wechat
FB Messenger
Whatsapp
Youtube
Facebook
Ряд 1

5. Younger generations increasingly state that they will pay more for products that have the least
negative impact on the environment
Consumers who would pay more
12
17
26
31
Boomer (1946-1964) Gen X (1965-1981) Millenial (1982-1995) Gen Z (1996-2019)

6. Annual patent filings in textile innovation are projected has increased 8x from 2013 to 2019
95
121
288
410
433
583
838
2013 2014 2015 2016 2017 2018 2019
Alternative materials

7. The global fashion industry will decrease by 27-30%
Luxury brands lose on average 30% of their profits
Online sales increased by 25%
Homewear clothes increased by 415% among men and 720% among women.
Key Figures of the Research