Nowadays all successful businesses are customer oriented. But if it isn't it has to be ruthless monopolist or criminal.
Customer’s loyalty is the main value. It costs money. But ignoring customer troubles costs much more.
Satisfied clients can tell 6-7 people how happy they are. But unsatisfied ones 3 times likely to tell their friends about a negative experience, they make it public through numerous social channels as a result business will get bad reputation and negative reviews. After that 80% of people that may be your customers won’t buy.
It’s better to prevent this issue providing effective customer support. That’s why eCommerce businesses in need of reliable system that will help to organize requests from all sources in a single place, automatize assigning and other processes inside organization and analyze results.
“Your most unhappy customers are your greatest source of learning” (Bill Gates).
They complain, in details explain their ‘pain’, show your weaknesses. You just have to make right conclusions and improvements.
“Customers don’t expect you to be perfect. They expect you to fix things when they go wrong” (Donald Porter)
CEO at Eltrino
1.Customer support is
2. Customer support should be fast
3.Benefits from effective customer
Customer is a King
at any market
All successful businesses
are customer oriented
Customer’s loyalty is the main value
Attracting new customers will cost your company
5 times more than keeping an existing
The probability of converting an existing customer is 60-
70%. The probability of converting a new prospect, on
the other hand, is only 5-20%
Repeat customers spend 33% more
compared to new customers
All businesses have customers
Sometimes customers have troubles
That’s why all businesses are in need of
reliable customer care
“Your most unhappy customers
are your greatest source of
don’t hate issues
they hate issues that don’t get fixed
“Customers don’t expect you to be perfect.
They expect you to fix things
when they go wrong”
96% unhappy customers
don’t bother to complain,
they simply walk away
Unhappy clients 3 times likely to tell their friends
about a negative experience
It takes 12 positive experiences to make up
for one unresolved negative experience
It takes 10 positive reviews to make up for
one negative one
Satisfied clients can tell 6-7 people how happy
they are. But unsatisfied ones 3 times likely to
tell their friends about a negative experience
they make it public through
numerous social channels
80% of people that may be your customers
It’s better to prevent issues
Customer support system has to organize all incoming
customer requests from all sources (e-mail, Facebook,
Twitter, sms, phone, requests from website, etc) in a
single place and provide communication through the
• Hello World!
86% of buyers will
pay more for a better
Sensible support provides
positive customer experience
Differentiate yourself based on the
experience you deliver to customers,
not on the products you sell
“Totally satisfied” customers
contribute 14 times more
revenue than “somewhat satisfied”
A buyer is 4 times more likely to buy from a
competitor if the problem is service related,
compared to price- or product-related issues
A 5% increase in customer retention can increase
a company’s profitability by 75%
Thank you for attention!