Vanson Bourne Infographic: Social Media 2010 v 2013

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Vanson Bourne infographic examined 300 UK IT Purchasers’ opinions of the value of social media in the buying cycle in 2010 and in 2013 then compared the results.

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Vanson Bourne Infographic: Social Media 2010 v 2013

  1. 1. SOCIAL MEDIA: 2013 V 2010 AT A GLANCE IT Purchasers who rated the following information channels as very useful for keeping up-to-date on IT industry developments including general news from vendors. 2013 2010 Plaxo 109% 2013 29% Facebook 0 201 108% 27% 2013 2010 SlideShare 23% 92% 2013 2010 Twitter 65% 2013 33% 2010 YouTube 58% 2013 30% 2010 Vendor blogs 40% 2013 2010 LinkedIn 42% 19% 2013 37% Analyst blogs 0 201 17.5% 2013 2010 IT blogs (independent) 47% 6% 55% Survey conducted in May to June 2013 by Vanson Bourne with 59 tech marketers and 300 IT purchasers in UK-based companies.

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