2. PEPSICO was founded in 1965.
Founded by: Donald M Kendall.
PepsiCo is located in New York city.
CEO- Indra K Nooyi.
It holds 285000 employees.
It is a merger of Pepsi Cola and Frito Lay.
COMPANY HISTORY
3. NEW PRODUCT DESIGN.
INNOVATIVE PACKAGING.
THE FUTURE OF FOUNTAIN
BEVERAGES IN 2014.
R&D CENTRES AROUND THE WORLD.
GROWTH AND DEVELOPMENT
4. Ranked 4th in Forbes magazine.
Awarded Padmabhushana by govt. of India in 2007.
Fortunes World in 2017.
Corporate Secretary Magazine in 2013.
Stockholm Industry in 2012.
LinkedIn top attractors I .
Ranked 23rd in Best Global Green Brand by Interbrand in 2016.
ACHEIVEMENTSAND AWARDS
6. RANKSTATUS (FOR PAST 3
YEARS)
Fortune U.S.
500(100)
Global Rep
Trak 100
The Gartner
Supply Chain
Top 25
The World’s
Top 50 Most
attractive
Employers
2017 44 93 11 31
2016 44 95 17 32
2015 44 95 17 41
7. Summary of operation
Net revenue
Total operating profit
Capital spending
Dividend paid
2016($)
62799
10393
3040
4227
2015($)
63056
9937
2758
4040
FINANCIAL PERFORMANCE
8. “Performance with a Purpose” Strategy.
Bring Customers in my promoting a product that promotes a
theory of making the world better- Smart Selling.
PepsiCo’s newest initiative is creating and expanding the
“macro snack portfolio”.
PepsiCo introduced the “Power of One”.
Focusing on Consumer trends, giving the people what they
are looking for.
MARKETING STRATEGIES
9. Tingy Holding and Pepsico.
Contracts with schools.
Alliance with Shangai Disney Resort.
Contracts with farmers.
CONTRACTSAND ALLIANCES
12. CONCLUSION
PepsiCo is always looking into the future, trying to make the company most
profitable and suiting to its shareholders.
PepsiCo is also reformulating its Aquafina Alive water with a new sweetener
blend that has fewer calories.
New policy of the company should be introduced before the competitors launch
those policies.