Project Management Pepsi

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Pepsi project outline for Project Management course

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Project Management Pepsi

  1. 1. 14/04/2010<br />1<br />Refreshing Pepsi’s Product LineProject Management Plan Brief<br />Prepared By: The Managers<br />
  2. 2. 14/04/2010<br />2<br />Introduction<br />Project Is Based On Marketing Plan for Greg Libitz’s Marketing Planning Project due Nov 28th, 2008<br />The Marketing Process Is A Set Of Procedures- Bubbles<br />Our Idea: Pepsi Fresh- Clear, Cool and Healthy <br />
  3. 3. 14/04/2010<br />3<br />Agenda<br />Objectives<br />Bubble Process<br />SWOT <br />Conceptualization<br />Planning<br />Execution<br />Termination<br />
  4. 4. Objectives<br />To Write A High-Quality Marketing Plan By Nov 28th ,08 that Could Be Compelling Enough For Pepsi To Consider<br />To Let Every Member Experience The Roles & Responsibilities Of Being A Project Manger Twice <br />14/04/2010<br />4<br />
  5. 5. 14/04/2010<br />5<br />Bubble Process<br />To Achieve The 2nd Objective, The Bubble Process Was Implemented<br />Bubbles Are Based On The Marketing Process<br />2 Members Are Assigned Bubble Managers For The Bubble & Are Governed By The Bubble Board<br />
  6. 6. 14/04/2010<br />6<br />Bubble 1:<br />Greg Lewis<br />Terry Routledge<br />Bubble 2:<br />Rabia Hamid<br />Vivianna Xu<br />Bubble 6:<br />Rabia Hamid<br />Terry Routledge<br />Bubble Board:<br />All Members Equal Input: <br />Greg, Chloe, Terry, Rabia, Vivianna, Sarah<br />Bubble 3:<br />Chloe Wang<br />Sarah Topping<br />Bubble 5:<br />Chloe Wang<br />Vivianna Xu<br />Bubble 4:<br />Greg Lewis<br />Sarah Topping<br />
  7. 7. Example<br />Terry & Greg are Bubble 1 Managers. Terry & Greg define the roles of each individual to research and set timelines on when it should be due. Terry & Greg then take all information from the members and compile to write out the bubble. Sarah & Rabia, Bubble Board members, assess and approve of the bubble so the project can continue to flow. <br />14/04/2010<br />7<br />
  8. 8. April-14-10<br />8<br />SWOT<br />STRENGTHS<br />Strong Product Line<br />North American Credibility<br />Vast Resources<br />Unique Products<br />Knowledge & Experienced<br />WEAKNESSES<br />Weak Top of Mind Awareness on Global Front<br />Aging Products<br />History of Dropping Products<br />Vast Amount of Product Variations<br />OPPORTUNITIES<br />Steady Market<br />Many Retail & Vendor Distribution<br />Diversity & International Relations<br />Additional Product Lines<br />THREATS<br />Slowing Economy/Recession<br />More Drinks Appearing In Industry<br />Past Attitude s of Pepsi Products<br />Competition Distributes More Product Globally<br />Tastes Buds Hard To Target<br />Cannibalization<br />
  9. 9. Conceptualization<br />Recruit & Develop Team Members<br />Determine Scope & SMARTER Objectives<br />Develop Deliverables<br />Stakeholders Sign Contracts<br />14/04/2010<br />9<br />
  10. 10. Planning<br />Finalize Schedules- Gantt Chart<br />Work Packages- Divided Per Bubble By Bubble Mangers<br />Cost & Time Budgeting- Cost Not Issue- Time Is Currency<br />14/04/2010<br />10<br />
  11. 11. 14/04/2010<br />11<br />
  12. 12. Execution<br />Complete Bubbles<br />Compile Bubbles & Prepare Rough Draft<br />Evaluate & Improve Rough Draft<br />Prepare Presentation<br />Finalize Good Copy<br />Approve Work<br />14/04/2010<br />12<br />
  13. 13. Termination<br />Transfer Project To Sponsor- Greg Libitz<br />Deliver Presentation To Stakeholders- Students <br />Submit Evaluations- Peer & Self<br />Teacher Evaluation- 40% <br />Lessons Learned- +/-, Retention<br />14/04/2010<br />13<br />
  14. 14. Summary<br />En-Route To Completing Objectives<br />Explained Bubble Process<br />Company & Product Overview<br />Project Life Cycle<br />14/04/2010<br />14<br />
  15. 15. THANK-YOU<br />Thank- You For Listening!<br />Any Questions/ Comments<br />14/04/2010<br />15<br />The Managers:<br />Rabia Hamid, Greg Lewis, Devon Li, Sijing Li, Terry Routledge, Sarah Topping, Chloe Wang<br />

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