Pepsi project outline for Project Management course

1. 14/04/2010 1 Refreshing Pepsi’s Product LineProject Management Plan Brief Prepared By: The Managers

2. 14/04/2010 2 Introduction Project Is Based On Marketing Plan for Greg Libitz’s Marketing Planning Project due Nov 28th, 2008 The Marketing Process Is A Set Of Procedures- Bubbles Our Idea: Pepsi Fresh- Clear, Cool and Healthy

3. 14/04/2010 3 Agenda Objectives Bubble Process SWOT Conceptualization Planning Execution Termination

4. Objectives To Write A High-Quality Marketing Plan By Nov 28th ,08 that Could Be Compelling Enough For Pepsi To Consider To Let Every Member Experience The Roles & Responsibilities Of Being A Project Manger Twice 14/04/2010 4

5. 14/04/2010 5 Bubble Process To Achieve The 2nd Objective, The Bubble Process Was Implemented Bubbles Are Based On The Marketing Process 2 Members Are Assigned Bubble Managers For The Bubble & Are Governed By The Bubble Board

6. 14/04/2010 6 Bubble 1: Greg Lewis Terry Routledge Bubble 2: Rabia Hamid Vivianna Xu Bubble 6: Rabia Hamid Terry Routledge Bubble Board: All Members Equal Input: Greg, Chloe, Terry, Rabia, Vivianna, Sarah Bubble 3: Chloe Wang Sarah Topping Bubble 5: Chloe Wang Vivianna Xu Bubble 4: Greg Lewis Sarah Topping

7. Example Terry & Greg are Bubble 1 Managers. Terry & Greg define the roles of each individual to research and set timelines on when it should be due. Terry & Greg then take all information from the members and compile to write out the bubble. Sarah & Rabia, Bubble Board members, assess and approve of the bubble so the project can continue to flow. 14/04/2010 7

8. April-14-10 8 SWOT STRENGTHS Strong Product Line North American Credibility Vast Resources Unique Products Knowledge & Experienced WEAKNESSES Weak Top of Mind Awareness on Global Front Aging Products History of Dropping Products Vast Amount of Product Variations OPPORTUNITIES Steady Market Many Retail & Vendor Distribution Diversity & International Relations Additional Product Lines THREATS Slowing Economy/Recession More Drinks Appearing In Industry Past Attitude s of Pepsi Products Competition Distributes More Product Globally Tastes Buds Hard To Target Cannibalization

9. Conceptualization Recruit & Develop Team Members Determine Scope & SMARTER Objectives Develop Deliverables Stakeholders Sign Contracts 14/04/2010 9

10. Planning Finalize Schedules- Gantt Chart Work Packages- Divided Per Bubble By Bubble Mangers Cost & Time Budgeting- Cost Not Issue- Time Is Currency 14/04/2010 10

11. 14/04/2010 11

12. Execution Complete Bubbles Compile Bubbles & Prepare Rough Draft Evaluate & Improve Rough Draft Prepare Presentation Finalize Good Copy Approve Work 14/04/2010 12

13. Termination Transfer Project To Sponsor- Greg Libitz Deliver Presentation To Stakeholders- Students Submit Evaluations- Peer & Self Teacher Evaluation- 40% Lessons Learned- +/-, Retention 14/04/2010 13

14. Summary En-Route To Completing Objectives Explained Bubble Process Company & Product Overview Project Life Cycle 14/04/2010 14

15. THANK-YOU Thank- You For Listening! Any Questions/ Comments 14/04/2010 15 The Managers: Rabia Hamid, Greg Lewis, Devon Li, Sijing Li, Terry Routledge, Sarah Topping, Chloe Wang