company analysis of tata steel company

1. Company Analysis
Of TATA Steel
L NAREN KARTHIKEYAN
20BBA0096

2. OVERVIEW OF STEEL INDUSTRY
• India was the world’s second-largest producer of crude steel with production
of 9.4 MT. the expansion within the Indian steel sector has been driven by
domestic availability of raw materials like ore and cost-effective labour.
Consequently, the steel sector has been a big contributor to India’s
manufacturing output.
• All major industrial economies are characterised by the existence of a strong
steel industry and the growth of many of these economies has been largely
shaped by the strength of their steel industries in their initial stages of
development.

3. COMPANY ANALYSIS
• INTRODUCTION
• ACQUISITIONS
• BUSINESS MODEL OF TATA STEEL
• SWOT ANALYSIS OF TATA STEEL
• COMPETITOR
• TATA STEEL LIMITED PORTER'S FIVE FORCES ANALYSIS
• MARKETING MIX

4. INTRODUCTION
• Tata Steel Limited is an Indian multinational steel-making company based in
Jamshedpur, Jharkhand, and is headquartered in Mumbai, Maharashtra,
India. It is a subsidiary of the Tata Group.
• Founder of TATA STEEL: Jamsetji Tata
• TATA STEEL Formerly known as Tata Iron and Steel Company Limited
(TISCO), Tata Steel is among the top steel producing companies in the world
with an annual crude steel capacity of 34 million tonnes per annum.

5. • Tata Steel’s overseas ventures and investments in global companies have
helped the Company create a manufacturing and marketing network in
Europe, South East Asia and the Pacific-rim countries.
• It is one of the world's most geographically-diversified steel producers, with
operations and commercial presence across the world.
• The Group’s South East Asian operations comprise of Tata Steel Thailand,
in which it has 67.1% equity and Nat Steel Holdings, which is one of the
largest steel producers in the Asia Pacific with presence across seven
countries.

6. ACQUISITIONS
• NatSteel in 2004:
• Millennium Steel in 2005:
• Corus in 2007:
• Bhushan Steel in 2018:

7. BUSINESS MODEL OF TATA STEEL

8. SWOT ANALYSIS
• STRENGTHS IN THE SWOT
ANALYSIS OF TATA STEEL:
• Market Position
• Product Portfolio
• Trust of TATA
• Integrated operations in India
• Global footprint:
• WEAKNESSES IN THE SWOT
ANALYSIS OF TATA STEEL :
• Mistry fiasco has hurt the image:
• Over dependence on Europe
• Disintegrated operations in Europe:

9. • OPPORTUNITY IN THE SWOT
ANALYSIS OF TATA STEEL:
• Increasing demand for steel in India:
• Adapt newer technologies:
• Growing manufacturing, construction
and automotive industry around the
world
• THREAT IN THE SWOT
ANALYSIS OF TATA STEEL:
• Intense competition:
• Government and Environmental
regulations:
• Decreasing global steel prices:
• Government & regulatory norms:
• International competition:

10. TOP 5 COMPETITOR
JSW STEEL SAIL
JINDAL
STEEL AND
POWER
ESSER
HINDAL &
CO.

11. TATA STEEL LIMITED PORTER'S FIVE
FORCES ANALYSIS
Competition in the industry Potential of new entrants
into the industry
Bargaining Power of
suppliers
Bargaining Power of
Customers
Threat of
Substitutes

12. Marketing Mix

13. • PROUCT
• They specialize in a variety of ores like Chrome, Manganese, and Ferro Manganese
• PRICING
• The Company also acquires its raw materials from the local regions but also Global
Sources.
• Due to these factors, Tata Steel can keep its prices low and also retain its customers.
• PLACE
• Tata Steel is a multinational corporation with operations in fifty countries throughout
the world.
• PROMOTION
• Tata Steel plays a major part in B2B (or also known as Business to Business)
transactions.

14. CONCLUSION
• Tata Steel can confidently target becoming one of the top-3 steel makers
globally by 2025.
• The company would have an aggregate capacity of close to 56 million tonnes
per annum, if all the planned Greenfield capacities go on stream by then.
• I can conclude that if the acquisitions well planned, Executed and the
necessary precautions taken for the deal a company can achieve its strategic
objectives and thus ensure its growth through Acquisition.