A data warehouse is an appliance for storing and analyzing data, and reporting.
Central database that includes information from several different sources.
Used to produce reports to
assist in decision-making
and management.
2. A producer wants to know….
Which are our
lowest/highest margin
customers ?
Who are my customers
and what products
are they buying?
What is the most
effective distribution
channel?
What product prom-
-otions have the biggest
impact on revenue? What impact will
new products/services
have on revenue
and margins?
Which customers
are most likely to go
to the competition ?
3. What is a Data Warehouse??
• A data warehouse is an appliance for storing and analyzing data, and reporting.
• Central database that includes information from several different sources.
• Used to produce reports to
assist in decision-making
and management.
4. What is Data Warehousing?
A process of transforming data
into information and making it
available to users in a timely
enough manner to make a
difference
Data
Information
5. “Data Warehouse is a subject
oriented, integrated, time-
variant and non-volatile
collection of data in support of
management’s decision making
process.” – W. H. Inmon
Data
Warehouse
Subject
Oriented
Integrated
Time
Variant
Non-
volatile
6. Data Processing Technologies
• OLTP (on-line transaction processing)
- The major task is to perform on-line
transaction and query processing. Covers
most of the day-to-day operations of an
organization.
• OLAP(On-Line Analytical Processing)
- Serve knowledge workers(users) in the
role of data analysis and decision making.
- Organize and present data in various
formats to accommodate the diverse needs
of the different users.
Data Processing
Technologies
OLTP OLAP
7. To summarize ...
OLTP Systems are
used to “run” a business
The Data Warehouse helps
to “optimize” the business