3. WHO SHOULD ATTEND
General Public
• Families
• Primary and
Secondary school
students
UM Students
UM Staff UM Alumni
Private Sector
• Discover talents
among UM
students
Media
• Publicity
• Promote PR &
branding of CITra
& UM
4. WHY THEY SHOULD ATTEND
CONNECTING
PEOPLE
PARTICIPATE IN ONE
OF UM’S BIGGEST
GATHERINGS
FILLED WITH FUN
ACTIVITIES
EXPERIENCE
CULTURE
5. PESTA KO-K @ KOMPLEKS PERDANASISWA
• Indoor
performances
• Special Talk
• Indoor
exhibiAons
• Outdoor
performances
• ExhibiAon
booths
• Games
AUDITORIUM
6. EVENT PROGRAMS
TRADITIONAL HERITAGE
The performing arts range from vocal and
instrumental music and dance.
This performance
include numerous cultural expressions
that reflect human creativity and that are
also found, to some extent, in many other
intangible cultural heritage domains.
ARTS and CULTURE
Traditional arts are artistic activities
such as crafts that are passed down from
one generation to the next.
MARTIAL ARTS
Martial arts performance that combines
different combat arrangement
and structure from various
country.
“KO-K AND CAREER” TALK
Speaker from local industries, or NGO
invited to speak about the benefits of
Ko-K participation for one’s future career
GAMES
A variety of interactive games and
Competitions with prizes to attract
more visitors to Pesta Ko-K
7. REVENUE STREAM & PROJECTION
v “Ko-K and Career” Talk Entry Fee
• Ticket for entry to listen to the Talk will be priced at about RM10 per
ticket
v Sponsorship
• Track a sponsor from any companies and try to convince the
companies that their sponsorship can bring more benefits.
• Get a sponsor from any food and beverages catering as it can cut
cost for foods expenses for the students who take Kok Festival.
v Rental space for food and beverage sales
Offer space for food and beverage stalls to be set-up by local
businesses for a suitable rental fee during Pesta Ko-K
8. REVENUE STREAM & PROJECTION
v Individual and teamwork games
People can choose to be participate in game whether
individually or teamwork to all the booths that will be
open up during the Kok Festival. This can contribute to a
revenue as they will pay a minimal fee of participation.
Estimated revenue (Projected revenue): RM6,000