3. Company
1
True Verification
Requires Solid Relationships
With Like-Minded People
Company 2
Suite 104, Buitenkloof Studios,
8 Kloof Street, Gardens,
Cape Town, 8001, RSA
ThisIsMe (Pty) Ltd
+ 27 21 422 3995
3053 Fillmore Street, #142
San Francisco, CA 94123,
USA
ThisIsMe Inc.
+1 415 376 1305
Company Size
10 -30 employees
Founded
2014
Funding
Shareholder equity funding
Corporate Summary
Intellectual Property
Patent number: 2009/07489 (SA)
Trademark number: 2008/25448 (class 42) and 2014/14109 (class 45)
4. ThisIsMe Ethos
relationship
definition: the way in which two or more people or things
are connected, or the state of being connected.
/rɪˈleɪʃ(ə)nʃɪp/
3Company
We believe that positive identification is
the first step in establishing a relationship
built on trust.
4Company
By providing the tools necessary to identify users, we provide the building
blocks for true and genuine relationships.
ThisIsMe takes identity to its logical progression by returning the control of the
identity to the user, opening up new possibilities for exploring, connecting,
sharing and interacting.
Imagine a world where we are all aware of who we are dealing with, even when we
are not face to face. ThisIsMe connects verified identities to businesses and to
other verified users.
ThisIsMe Ethos
5. Company 5
Verify
We give individuals the tools to establish a verified identity profile and a platform
to securely store documents & data frequently requested by merchants & individuals.
What We Do
All of these core elements tie into our ethos
Company What We Do 6
Use/Comply
We provide approved partners & merchants the ability to
request verified information and integrate a smarter
identification platform within their services.
User Control
We empower individuals to control information
requests through modern approval and rejection
processes.
of stronger relationships built on trusted identities.
6. Benefits: Secure peer-to-peer interactions
Empower true individual credibility (e.g. seller ratings)
Combat market place fraud, (e.g. scams)
Benefits: Prove real identity
Combat identity theft
Comply with personal data protection regulations
Market Places
Classifieds, Auction Services
Social Networks
Profile based networks, Directories
Industries
Company 7
Benefits: Reduce risk & fraud
Build meaningful customer relationships
Comply with industry regulation (e.g. Age validation)
e-Commerce
Online retailers, Service Providers
Company Industries 8
Benefits: Comply with strict AML & KYC policies
Reduce customer boarding friction
Stay compliant with State & National credit regulation
Financial Institutions
Lenders, Insurers, Banks
7. Benefits: Screen for ID theft/fraud
POPI compliant solution
Verify address & background information
Benefits: Integrate for swift on-boarding
Request information responsibly
Receive accurate ID intelligence
Government
Home Affairs, Municipalities,
Electricity and Grants
All other KYC
& ID areas
Any point of identification
Company Industries9 10Company Industries
8. Chief Executive officer
Mark Chirnside
Chief Technical Officer
David Thomas
As CEO of ThisIsMe, Mark is passionate about and inspired
by driving ground breaking concepts with a number of globally
recognized successes of his own. Mark’s contribution is
paramount to leading the team towards a brilliant future.
As company co-founder David’s technical approach to
business has held him in good stead. Embodying a rare
combination of technical talent and CRM, David’s role
encompasses all technical aspects of the business.
11
Chief Operations Officer
Juan Furmie
A founding partner of ThisIsMe, Juan revels in discovering new
ways to optimize e-Commerce. With over 11 years business
and e-Commerce experience through established and start-up
organizations in various markets across the globe.
A founding partner of ThisIsMe, Nad is an undeniable force,
igniting sparks of thought that fuel the brainstorming process.
His expertise lies in connecting with the audience and
delivering clear communication in an inclusive manner.
Head of Sales and Marketing
Nad Shahid
12
9. 13
Services
ThisIsMe provides verification tools
to positively identify your customers
and maintain POPI compliance.
KYC/AML Compliance (FICA)
Where industries are regulated, Smart businesses
Choose ThisIsMe to:
Provide verification of identity statuses.
Verify merchant submitted information.
Request and manage supporting documentation.
Accurately report age, identity and bank information.
Maintain compliance of various personal data security laws (e.g. POPIA and PDPA).
Screen leading sanction lists (e.g. PEP and OFAC).
Post alerts of user profile changes directly to their systems.
Services KYC/AML Compliance 14
10. Identity as a Service (IDaaS)
In today’s digital age, simply having an ID document in your possession does not
equate to positive identification.
The consumer-facing processes coupled with bank-level verification of secure
accounts close the identification loop, making identity theft a very tricky process for
would-be scammers.
ThisIsMe allows partners and merchants the ability to request access to this identity
status, effectively providing verified identity as a service. Further supporting
documentation is also supplied for compliance.
While partners might require positive identification for a number of reasons, ranging
from basic authentication to system enrollment, ThisIsMe provides the tools to
integrate the IDaaS platform in a variety of ways.
Services Identity as a Service 15
ThisIsMe’s proprietary identity
verification process confidently proves
that a user is who they claim to be.
16Services Identity as a Service
11. Systems
Services 17
Whether merchants require documentation to comply with regulation, or verified
identity statuses, ThisIsMe provides the tools to easily make these requests.
We offer an intelligent and easy-to-integrate API (Application Programming Interface)
to allow web developers and programmers to directly integrate their systems with
ours.
For seamless authentication and authorisation, partners can also integrate using
OAuth.
Where merchants have restricted access to development resources, ThisIsMe also
provides a hosted platform, where all functions of the API can be accessed without
any required development on the partner website or app.
System availability is governed by a strict SLA (Service Level Agreement) with all
partners and every effort is made to ensure 24 hour, permanent availability.
This is done through use of modern, distributed cloud based solutions.
Services Systems 18
12. Market Strategy
Market Strategy
19Strategy
South Africa
South Africa is ThisIsMe Inc’s first
market and core test bed.
Where identity theft is growing at
exponential rates, ThisIsMe brings
innovative & proactive solutions.
With the world aware of the major
fraud concern, Africa is in dire need
of identity assurance services
to secure the continued growth of
commerce.
Africa
Our US market entry is fully
under way.
Canadian localisation will follow
to support this advanced market.
North America
With our European office being
finalised in the UK, our growth will
follow to all key European markets to
support stringent KYC requirements.
Europe Oceania
Innovative identity solutions abound
from markets in this territory.
ThisIsMe fits in perfectly in such
forward thinking environments.
A breeding ground for adaptive
solutions, the South American
market is key in our development
roadmap.
South America
Priority Markets 20Strategy
13. We commenced operations as a third-party KYC Verification
provider, offering services to existing partner businesses.
This took the form of FICA related document submission and
verification on an ad-hoc basis.
We purchased new office space in Cape Town,
South Africa.
July 2013
Our Origins
Milestones Origins 21
Milestones
February 2014 September 2014
We began developing our fully customer-facing
website and extended verification process.
We further began the planning of integrated merchant
services via the ThisIsMe API.
Re-branding took place, followed by the submission of
our Trademarks for registration.
Our well received business-to-business launch event
showcased the need for our integrated services.
The ThisIsMe.com customer website is gaining traction
and our bespoke verification process is undergoing
patent review.
Merchants sign contracts and commence activity.
Our Growth Our Business Launch
Growth & Launch 22Milestones
14. Future 23Milestones
The improvement of our integrated services, including sophisticated OAuth & API
upgrades has become a consistent evolution of ThisIsMe. We also have patents and
trademarks registered in our operating markets as well as applications for our key growth
markets.
We continue to discover and implement more ways to verify more individuals, including
the unbanked and remote. We’re rolling out, iterating and improving our mobile application
offerings, including state-of-the-art biometric innovations.
We’re discussing partnerships with banks and maintain our sincere approach to data
privacy. We will always balance convenience with responsibility.
2015 and beyond
Our Future
Future 24Milestones
15. “The toughest thing about the power of trust is that it's very
difficult to build and very easy to destroy.
The essence of trust building is to emphasize the similarities
between you and the customer.”
Thomas J. Watson
Create Real
Relationships
with ThisIsMe
