The document discusses an automated platform for providing liquidity to financial markets. It notes that liquidity is crucial for markets but is not naturally present. Traditionally, market makers provided liquidity manually but faced issues with scalability, transparency and adaptability. The proposed solution automates the entire process of gathering data, analyzing markets, setting parameters, deploying algorithms, monitoring performance and adapting over time to provide scalable, transparent liquidity to any market. It has already seen success on the digital asset market and aims to expand globally to become the leading automated liquidity provider across all markets.

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3. S T A T U S Q U O
A market’s main added value is liquidity, which
is not kickstarted organically

4. A market’s main added value is liquidity, which
is not kickstarted organically
S E L L E R
5 Stocks @ 100
S T A T U S Q U O

5. A market’s main added value is liquidity, which
is not kickstarted organically
S E L L E R
5 Stocks @ 100
B U Y E R
5 Stocks @ 100
S T A T U S Q U O

6. A market’s main added value is liquidity, which
is not kickstarted organically
S E L L E R
5 Stocks @ 100
B U Y E R
5 Stocks @ 100
S T A T U S Q U O

7. A market’s main added value is liquidity, which
is not kickstarted organically
S E L L E R
5 Stocks @ 100
B U Y E R
5 Stocks @ 100
Market Makers bridge the time gaps between
traders to ensure liquid markets
S T A T U S Q U O

8. Liquidity is provided to all markets by third
parties, from the very start of the market’s life
S T A T U S Q U O

9. Liquidity is provided to all markets by third
parties, from the very start of the market’s life
I S S U E R E X C H A N G E
S T A T U S Q U O

10. Liquidity is provided to all markets by third
parties, from the very start of the market’s life
I S S U E R E X C H A N G E
S T A T U S Q U O

11. Liquidity is provided to all markets by third
parties, from the very start of the market’s life
I S S U E R E X C H A N G ET H I R D P A R T Y
P R O V I D E R
S T A T U S Q U O

12. Liquidity is provided to all markets by third
parties, from the very start of the market’s life
I S S U E R E X C H A N G ET H I R D P A R T Y
P R O V I D E R
S T A T U S Q U O

13. Liquidity is provided to all markets by third
parties, from the very start of the market’s life
I S S U E R E X C H A N G ET H I R D P A R T Y
P R O V I D E R
S T A T U S Q U O

14. T H E P R O B L E M
Most markets that require liquidity support are currently not
served, hampered by legacy systems

15. T H E P R O B L E M
Most markets that require liquidity support are
currently not served, hampered by legacy systems
Ready-made
Algorithms

16. T H E P R O B L E M
Most markets that require liquidity support are
currently not served, hampered by legacy systems
Manual
Supervision
Ready-made
Algorithms

17. T H E P R O B L E M
Most markets that require liquidity support are
currently not served, hampered by legacy systems
Manual
Supervision
Limited
Transparency
Ready-made
Algorithms

18. T H E P R O B L E M
Most markets that require liquidity support are
currently not served, hampered by legacy systems
Manual
Supervision
Limited
Transparency
No
Scalability
Ready-made
Algorithms

19. We automate every step of the value chain and provide a
fully scalable Software for all financial markets
T H E S O L U T I O N

20. T H E S O L U T I O N
Data
Gathering
We automate every step of the value chain and provide a
fully scalable Software for all financial markets

21. Data
Gathering
Market
Analysis
T H E S O L U T I O N
We automate every step of the value chain and provide a
fully scalable Software for all financial markets

22. Data
Gathering
Market
Analysis
SLA
Definition
T H E S O L U T I O N
We automate every step of the value chain and provide a
fully scalable Software for all financial markets

23. Data
Gathering
Market
Analysis
SLA
Definition
Algo
Setup
T H E S O L U T I O N
We automate every step of the value chain and provide a
fully scalable Software for all financial markets

24. T H E S O L U T I O N
Data
Gathering
Market
Analysis
SLA
Definition
Algo
Setup
Algo
Deployment
We automate every step of the value chain and provide a
fully scalable Software for all financial markets

25. T H E S O L U T I O N
Data
Gathering
Market
Analysis
SLA
Definition
Algo
Tuning
Algo
Deployment
Algo
Monitoring
We automate every step of the value chain and provide a
fully scalable Software for all financial markets

26. Continuous adaptability
T H E S O L U T I O N
Data
Gathering
Market
Analysis
SLA
Definition
Algo
Tuning
Algo
Deployment
Algo
Monitoring
Algo
Reporting
We automate every step of the value chain and provide a
fully scalable Software for all financial markets

27. T H E S O L U T I O N
Continuous adaptability
Scalability is at the core of everything that we build
Data
Gathering
Market
Analysis
SLA
Definition
Algo
Tuning
Algo
Deployment
Algo
Monitoring
Algo
Reporting
We automate every step of the value chain and provide a
fully scalable Software for all financial markets

28. T H E S O L U T I O N
This results in a unified platform for our clients to easily
manage liquidity

29. T H E S O L U T I O N
This results in a unified platform for our clients to easily
manage liquidity

30. R E V E N U E
We have a two-layered business model that leverages
both our Software solution and the capital that we manage

31. R E V E N U E
We have a two-layered business model that leverages
both our Software solution and the capital that we manage
C U R R E N T
O P P O R T U N I T Y

32. R E V E N U E
We have a two-layered business model that leverages
both our Software solution and the capital that we manage
C U R R E N T
O P P O R T U N I T Y
Layer 1 - SaaS
• Monthly flat fee

33. R E V E N U E
We have a two-layered business model that leverages
both our Software solution and the capital that we manage
C U R R E N T
O P P O R T U N I T Y
F U T U R E C A P I T A L
O P P O R T U N I T Y
Layer 1 - SaaS
• Monthly flat fee

34. R E V E N U E
We have a two-layered business model that leverages
both our Software solution and the capital that we manage
C U R R E N T
O P P O R T U N I T Y
F U T U R E C A P I T A L
O P P O R T U N I T Y
Layer 1 - SaaS
Layer 2 - Capital
• Monthly flat fee
• Variable trading revenues
• Creating internal flow

35. T R A C T I O N
After two years, we have proven our solution on
a first market: digital assets
MVP Jun 18 Jan 19 Aug 19
10k
20k
30k
40k
50k
60k
70k
80k
90k
100k
MonthlyRevenues

36. T R A C T I O N
After two years, we have proven our solution on
a first market: digital assets
7,000
C L I E N T S
O R D E R S
D A I L Y V O L U M E
1
1 M
2 0 0 E U R
MVP Jun 18 Jan 19 Aug 19
10k
20k
30k
40k
50k
60k
70k
80k
90k
100k
MonthlyRevenues

37. T R A C T I O N
After two years, we have proven our solution on
a first market: digital assets
7,000
C L I E N T S
O R D E R S
D A I L Y V O L U M E
1
1 M
2 0 0 E U R
MVP Jun 18 Jan 19 Aug 19
10k
20k
30k
40k
50k
60k
70k
80k
90k
100k
MonthlyRevenues
9
5 0 0 M
5 0 , 0 0 0 E U R
59,000

38. T R A C T I O N
After two years, we have proven our solution on
a first market: digital assets
7,000
C L I E N T S
O R D E R S
D A I L Y V O L U M E
1
1 M
2 0 0 E U R
MVP Jun 18 Jan 19 Sept 19
10k
20k
30k
40k
50k
60k
70k
80k
90k
100k
MonthlyRevenues
9
5 0 0 M
5 0 , 0 0 0 E U R
59,000
102,000
1 6
3 B N
4 , 0 0 0 , 0 0 0 E U R

39. M A R K E T O P P O R T U N I T Y
This success on a relatively small market shows the
tremendous opportunity that lies globally

40. M K T C A P 2 2 0 B N
M A R K E T O P P O R T U N I T Y
This success on a relatively small market shows the
tremendous opportunity that lies globally

41. M K T C A P 2 2 0 B N 3 0 0 + T N
M A R K E T O P P O R T U N I T Y
This success on a relatively small market shows the
tremendous opportunity that lies globally

42. M K T C A P 2 2 0 B N 3 0 0 + T N
“We foresee that
tokenization could… possibly
unlock trillions of euros in
currently illiquid assets and
vastly increase the
volumes of trade”
M A R K E T O P P O R T U N I T Y
This success on a relatively small market shows the
tremendous opportunity that lies globally

43. L O O K I N G F O R W A R D
We have three main priorities to become the
ubiquitous liquidity provider for all markets

44. L O O K I N G F O R W A R D
We have three main priorities to become the
ubiquitous liquidity provider for all markets
Machine
Learning

45. L O O K I N G F O R W A R D
We have three main priorities to become the
ubiquitous liquidity provider for all markets
Machine
Learning
Traditional
Markets

46. L O O K I N G F O R W A R D
We have three main priorities to become the
ubiquitous liquidity provider for all markets
Machine
Learning
Traditional
Markets
Global
Presence
Thank you!

47. Selected Completed NOAH Transactions
Focus on Leading European Internet companies
Covering over 400 companies across 25 online
verticals, a broad range of over 500 investors as
well as 100+ online-focused corporates
Deep understanding of industry dynamics
Ability to add value beyond banking advice
Facilitates overall process and minimizes
management distraction
NOAH Advisors is globally well connected
and has direct access to virtually all key
players in the industry
Knowledge of and strong relationships with
potential buyers’ key decision makers
Proactively finds and unlocks attractive
investment opportunities for leading investors
Annual NOAH Conference in its 10th year
Over 40 years of combined relevant M&A experience
Routine execution of M&A and financing transactions
with sizes of several billion euros
30 successfully completed NOAH Advisors transactions
underline successful transfer of M&A competencies to
the Internet sector
Entrepreneurial mind-set, focused on growing the
business and establishing a reputation for excellence
Ability to deliver top results in short time frames
Highly success-based compensation structures align
interests of clients and NOAH Advisors, and demonstrate
conviction to deliver top results
Creative deal solutions
Unique Industry Know-How
Unmatched Network and Relationships
Strong Investment Banking Competence
Full Commitment - We Are Entrepreneurs!
EUROPE’S LEADING INTERNET
CORPORATE FINANCE BOUTIQUE®
The NOAH Advisors Core Banking Team
Marco Rodzynek
Managing Director & Founder
Jan Brandes
Managing Director
Nikhil Parmar
Director
Olek Skwarczek
Associate
Lukas Schlund
Analyst
December 2014 October 2014
Sale of 100% of
for $800m to
Exclusive Financial Advisor to
Fotolia and the Selling Shareholders
Sale of 100% of
for €80m to
Exclusive Financial Advisor to
Trovit and its Shareholders
October 2016
Investment in
Exclusive Financial Advisor to KäuferPortal
and its Shareholders
by
84% Ownership
December 2016
August 2017
Financial Advisor to Silver Lake
Financial Advisor to EMK Capital
Investment in
Acquisition of a Majority Stake in
by
by
at a valuation of $200m
November 2019 July 2019
September 2018
Financial Advisor to MagicLab
Financial Advisor to AU10TIX
and its shareholders
Financial Advisor to 10bis
and its shareholders
Acquisition of a 79% stake in $60m Investment in
Sale of 100% in
by
at a valuation of ~$3 billion
at a valuation of $260m by
for €135m to
10Bis