Buisness Club Marketing Slides

501 views

Published on

Slides from the recent Business Club Marketing Seminar

Published in: Business
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total views
501
On SlideShare
0
From Embeds
0
Number of Embeds
4
Actions
Shares
0
Downloads
14
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

Buisness Club Marketing Slides

  1. 1. Welcome to …<br />
  2. 2. “You Can not change the direction and forces of the wind, but you can change the setting of your own Sail” - Jim Rohn<br />
  3. 3. “Where you’ll be in 3years time will depend on the Books You Read, thePeople You Associate With AND the StrategiesYouImplement!”<br />
  4. 4. Your Top 3 Wins Since First Meeting...?<br />
  5. 5. What Were Your Top Learning's & Ideas? <br />
  6. 6. Your Business Engine – Revving Up Results <br />Profit <br />Margins<br />Life TimeValue<br />Conversion<br />Rate<br />Up Sell/Cross Sell<br />Enquiries<br />Score the pistons from 1 – 10 <br />(1 being lowest and 10 being highest)<br />
  7. 7. Your 4 Types of Customer Fuel...<br />D Grade<br />Low Profit<br />High Maintenance<br />C Grade<br />Low Profit<br />Low Maintenance<br />B Grade<br />High Profit <br />High Maintenance<br />A Grade<br />High Profit<br />Low Maintenance<br />
  8. 8. To Accelerate Your Business in 2010<br />
  9. 9.
  10. 10. “A Business has but two Purposes...<br />Marketing & Innovation.”<br />Peter Drucker<br />
  11. 11.
  12. 12. What is marketing<br />
  13. 13.
  14. 14.
  15. 15. Top 7 Reasons for Marketing Failure <br /> No clear business strategy, plan or budget<br /> Viewed as Event not a Campaign<br /> No clear USP, CTA or Guarantee<br /> No metrics for performance<br /> Not Investing enough to get<br /> a new customer<br /> Poor Target Market<br />No Compelling Offer<br />
  16. 16. The advertising formula ...<br />Attention<br />Interest<br />Desire<br />Action<br />
  17. 17.
  18. 18. Magnetic Marketing …<br />
  19. 19. Who is your target market?<br />
  20. 20. Where to Invest Your Marketing Money?<br />Local Geographical Area<br />10%<br />60%<br />Existing Customers<br />30%<br />New ‘A’ Prospects <br />
  21. 21. The 6 Keys to ethical influence in marketing ...<br />
  22. 22. 1. The Law of Reciprocity<br />
  23. 23. 2. The Law of Scarcity<br />
  24. 24. 3. The Law of Authority – People respond to perceived power ...<br />Dr Stanly Milgrams obedience study 1961<br />
  25. 25. 4. Law of Consistency and Commitment<br />Start small and work up to the big sell!<br />
  26. 26. 5. Law of Liking – Power of Social Networks<br />
  27. 27. Member Spotlight …Your time to Shine!<br />
  28. 28. Building Your Business with …<br />
  29. 29. The 4C Marketing System of the Social Media World <br />Free content<br />Connection content<br />Conversion content<br />Relationship content<br />
  30. 30. Winning topics for headlines<br />Self Interest<br />Speed<br />
  31. 31. Headline rules to follow <br />DON’T use your own Name ...<br />Put the word YOU in it ...<br />Open a LOOP ...<br />QUALIFY the right readers ...Sell the BENEFITS ...<br />20 to 25% of the space of the Ad ...<br />Times New Roman Upper and Lower Case ...<br />NO italics, CAPITALS, or underlining ...<br />
  32. 32.
  33. 33.
  34. 34. Headline<br />Testimonial<br /> Pictures<br />Free Offer<br /> 2ndOffer<br />Accreditation<br /> Coupon<br /> Logo<br />34<br />Call to action<br />
  35. 35. Offers<br />
  36. 36. Time to Trade up & Trade In…<br />
  37. 37. Real Life Client Case Study ...<br />“I was mucking around on my calculator at the weekend (in between working and sleeping!) and worked out that the return I got on my marketing investment in the XX magazine of £1800 was 24,556% or £442,008.”<br />“Is this good coach???”<br />Marc Smith – MD<br />Turnover £250,000 to £850,000 in 18 months <br />
  38. 38. Build Perceived Value Vs Discounting<br />
  39. 39. Copy<br />Sells!<br />
  40. 40. William Bernbach’s formula for successful copy<br />The most powerful element in copy and advertising is the truth<br />The truth is not the truth until people believe you<br />They can’t believe you if they don’t understand<br />They can’t understand if they don’t listen<br />They won’t listen if you’re not interesting<br />You won’t be interesting if you don’t day things imaginatively, originally, freshly<br />Your job is to bring the dead facts to life<br />
  41. 41. USP<br />Guarantee<br />
  42. 42. 1.Justifies higher prices<br />2.It will increase conversion rates<br />3.It will scare your competition<br />Why Have a Strong USP and Guarantee?<br />4.It will generate more enquires<br />5.It will create word of mouth “buzz”<br />6.Lowers the barrier to ownership<br />
  43. 43. Well known Guarantee Examples ..<br />Fresh hot pizza delivered to your door<br /> in 30 minutes or it’s free!<br />If the movie you want is out of stock <br />it’s free next time!<br />We offer a money-back guarantee if we miss our published delivery time by even 60 seconds! <br />
  44. 44. Guarantee Myths ... Why people resist <br />Between 1 – 2% of people will claim ... <br />
  45. 45. Two types of Guarantee ...<br />Hard<br />
  46. 46. Test Your Offers on a SMALL Scale first!!!<br />
  47. 47. Who is your Specific Target Marketfor this campaign?<br />What is your “Outrageous” Offer orBig Bold Claim? <br />What Action do you wantpeople to take physically?<br />The 7 Power Question Marketing Plan …<br />What 5 marketing tools will you use to contact them?<br />What GUARANTEE are you offering to reduce their risk?<br />Why should people respond Now,what is your Compelling Call To Action? <br />What is your marketing Breakeven and target ROI?<br />
  48. 48. Thank you<br />

×