Spring Aboard Campaign Webinar - March 18, 2015
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NASBLA encourages boaters to Spring Aboard by enrolling in a boating education course April 20-26, 2015. Working in partnership with the states, many course providers will offer incentives or course discounts for students who enroll in or complete a course during the Spring Aboard campaign.
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Spring Aboard Campaign Webinar - March 18, 2015
- 1. WELCOME The Spring Aboard Webinar will begin promptly on the hour. For audio, please call 1-866-740-1260 Access Code 2526852
- 3. Webinar Logistics • For audio, please call 1-866-740-1260 Access Code 2526852.
- 4. Webinar Logistics • For audio, please call 1-866-740-1260 Access Code 2526852. • All participants will remain on mute during the call.
- 5. Webinar Logistics • For audio, please call 1-866-740-1260 Access Code 2526852. • All participants will remain on mute during the call. • Use the “Chat” box located in the Control Box on your screen to ask a question.
- 6. Webinar Logistics • For audio, please call 1-866-740-1260 Access Code 2526852. • All participants will remain on mute during the call. • Use the “Chat” box located in the Control Box on your screen to ask a question. • If you have technical difficulties, please email ron@nasbla.org • .
- 7. Poll Question Who do you represent? 1. State agency 2. Non-profit organization 3. Commercial Course Provider 4. Individual Instructor 5. Other
- 8. Susan Stocker (IA) – Education & Outreach Committee Chair
- 9. Susan Stocker (IA) – Education & Outreach Committee Chair Ed Lyngar (NV) – Marketing &Outreach Subcommittee Chair
- 10. Susan Stocker (IA) – Education & Outreach Committee Chair Ed Lyngar (NV) – Marketing &Outreach Subcommittee Chair Zac Campbell (KY) – Spring Aboard Charge Team Leader
- 11. Ron Sarver, NASBLA Deputy Executive Director Pamela Dillon, NASBLA Education Director
- 14. What resources would you most need to assist you with the Spring Aboard campaign? 1. High resolution campaign logos 2. Social media outlets 3. Media Coordination Plan 4. Participating Logo for my organization 5. Sample Press Release 6. Other Poll Question #2
- 15. • Virtual Campaign focused on joint public affairs effort
- 16. • Virtual Campaign focused on joint public affairs effort • Press Release Templates are posted at www.nasbla.org/spring
- 17. • Logos
- 19. External Outreach Individual partners, agencies and organizations will execute this basic public relations effort. Here’s a sample: • Monday (April 20): Send customized press release to media contacts and post to agency Facebook page. • Tuesday (April 21): Tweet out reminder, contact local newspaper to place news story about the issue. • Wednesday (April 22): reach out to local education community with e- mail, Facebook Post or direct contact. • Thursday (April 23) : Retweet reminder for people to sign up for a course. • Friday (April 24): Appear on local radio to discuss weekend course options. • Saturday (April 25): Conduct discounted in-class course.
- 20. Program Execution Check List State, Federal and government boating partners • Compile a media target list • Find local / statewide education course providers • Get list of incentives / rebates from partners for inclusion into all outreach • Customize press release to your program • Tuesday or Wednesday before “Spring Aboard,” send out press release • Reach out to boating public through social media on the Monday of Spring Aboard • Through the week, send out targeted Tweets, updates and other Social media • Following week, contact education partners to assess success
- 21. Program Execution Check List Course Providers • Reach out to state, local and non-profit partners • Develop a list of incentives for students who take boating courses during target week • Partner with agencies, determine timing of social media outreach and other PR efforts • Place press release and other collateral on education web sites • Conduct complimentary social media outreach with agency partners • Measure number of students who take courses / compare with previous years • Report outcome to partners and assess effectiveness
- 22. • How do we measure success? – Number of participating states – Number of participating course providers – Number of students who enroll in a boating course, including those who indicate they heard about the Spring Aboard campaign – Number of students earning course completion certificates
- 23. What information should be collected in order to evaluate the effectiveness of the Spring Aboard campaign? What information would you be willing to collect and share? Poll Question #3
- 24. HOW DO I PARTICIPATE??
- 25. Register in 1 of 3 ways! • Spring Aboard Course Provider Partners (CPP) • Spring Aboard Agency and Organization Partners (AOP) • Spring Aboard Safety Community (SC)
- 26. Spring Aboard Course Provider Partners (CPP)
- 27. Spring Aboard Agency and Organization Partners (AOP)
- 28. Spring Aboard Safety Community Partner (SC)
- 29. By registering, you provide your contact information to NASBLA and we will: • keep you informed on the campaign, • list you as a partner on the NASBLA site and in social media, • provide updates on activities and resources coming up to the campaign, and • provide you an online evaluation survey to capture any ideas, feedback, input and data regarding the campaign effectiveness. BECOME A PARTNER!!
- 31. Thank you! Visit www.nasbla.org/spring To Become a Partner! Questions?? Contact pam@nasbla.org
Editor's Notes
- Pam Welcome.
- Pam – Hello. My name is Pam Dillon. I am the Education Director for NASBLA – the National Association of State Boating Law Administrators. Welcome to the Spring Aboard 2015 Webinar. Spring Aboard is a national campaign to encourage people to take a boating education course. The purpose of the webinar is to review how you and your agency, company, or organization can participate in this campaign this year. First I would like to review a few of the logistics for this webinar.
- Pam
- Pam
- Pam I encourage you to use the chat feature to ask questions or wish to make a comment.
- Pam
- Pam - We are striving to make this webinar as interactive as possible, so here is your first polling question. You can respond by selecting the control features on your screen. If you can’t see these, select the arrow or other button you may have illustrated. (Review number of individuals registered for the call. Review responses.)
- Pam - First, I’d like to introduce today’s presenters and the E&O Leadership who are responsible for the Spring Aboard event. Susan Stocker is the Boating Law Administrator from Iowa Dept. of Natural Resources. She also serves as the NASBLA E&O Committee Chair for 2015.
- Pam - Ed Lyngar is the Education Coordinator from Nevada Department of Wildlife. Ed is serving as the Marketing & Outreach Subcommittee Chair.
- Pam - Zac Campbell is the Education Coordinator from Kentucky Dept. of Fish and Wildlife Resources. Zac serves as the Charge Team Leader for the Spring Aboard Campaign.
- Pam - Helping to facilitate this call is Ron Sarver, NASBLA Deputy Executive Director and myself. I would now like to turn it over to Susan Stocker to introduce the campaign.
- Susan – Hello everyone, and thank you for joining us today. On behalf of the NASBLA Education & Outreach Committee, we are very happy to introduce the Spring Aboard, Take a Boating Education Course campaign. The Spring Aboard campaign is designed to serve as an umbrella message for the recreational boating safety community across the country. This national campaign is created for YOU - the course provider, organization, agency, or individual – who share our interest in increasing awareness of the hundreds of boating courses available across the country and encouraging individuals to enroll in and complete a boater education course. This is the inaugural year for this campaign, and so, as I go forward I’ll show you the basic pieces on how YOU and your organization can participate. We hope the campaign will not only generate results this year, but will grow more robust and effective as we continue in future years. You will find participating is very easy, and you can choose the level of activity and involvement that suits your program.
- Susan – First of all, the time frame. We have chosen a ONE WEEK period, April 20-26, 2015 for the campaign. This week was selected to capture a period when many groups are enjoying spring break. Even if spring break does not fall in your area at that time, this time period is when much of the country is enjoying warm weather and are getting their boats prepped for the boating season. During this week, the Spring Aboard campaign encourages all corporate, public and nonprofit boating safety entities to conduct joint public affairs efforts to encourage all boaters (no matter their experience level) to take a boating education course. If you are a course provider, we encourage you to offer course incentives (such as discounted rates, prizes, or special promotions) for individuals who enroll in or complete a course during this campaign period. At the same time, states, nonprofits and other entities have agreed to focus messaging heavily on this one issue. The campaign has FREE resources available for use by participating agencies, organizations, and individuals. Before I turn this to Ed Lyngar for a review of campaign resources, let’s take another poll……
- Susan – (Read polling question and all responses) You can indicate multiple responses by clicking on the polling feature. If you select ‘Other”, please use the chat box to let us know what you need. Pam, can you share some of the responses being posted? (Pam reviews some of the responses coming in and returns the program to Susan.) Susan (Thanks the participants for their polling information and turns the program over to Ed Lyngar.)
- Ed – The most basic tool of a public awareness campaign is the press release. The press release is available as a editable word document and is posted on the Campaign resources page at www.nasbla.org/spring . There are several areas noted in red on the press release that should be completed by the local organization prior to releasing the media. You can modify the press release as needed, or you may choose to issue a press release using your own letterhead or press format.
- Ed – The most basic tool of a public awareness campaign is the press release. The press release is available as a editable word document and is posted on the Campaign resources page at www.nasbla.org/spring . There are several areas noted in red on the press release that should be completed by the local organization prior to releasing the media. You can modify the press release as needed, or you may choose to issue a press release using your own letterhead or press format.
- Ed – Obviously, a key concept in pulling together a nation campaign is the use of a common logo. On the nasbla.org/spring web pages you will find square and rectangle logos, in low resolution, high resolution, jpeg, word, or pdf formats for use on the media of your choosing. You will also find logos for your agency use, indicating you are an agency partner, organization partner, or community partner, but Zac will fill you in more about that later. All materials are made available to participants at no cost.
- External outreach is at the heart of this program. We have created a Facebook page where we will highlight participating agencies and partners. We hope you will LIKE the page and share the postings through your local social media. We have also created a twitter feed at www.twitter.com/springaboard and we encourage you to use hastag springaboard (#springaboard). We have also created a Flicker account for posting photos which we will be distributing that link to all through social media outlets.
- Included on the resources page is a basic sample execution plan for external outreach during the week-long event for everyone involved. Of course, this is a SAMPLE only. You may elect to create your own executive plan for any local course or event.
- In addition to the External Outreach plan, we have posted three execution check lists. This one is for State, Federal and government agencies. You can read through yourselves to get an idea of what’s in it. Again, these can be followed exactly OR you may choose to incorporate the Spring Aboard – Take a Boating Education Course message into your own public relations efforts.
- Ed - This check list is for course providers. As this campaign is directly in support of the year-round efforts of course providers, we encourage each of you to determine how best you can gain attention to your individual course or courses during this campaign week. Can you announce a course incentive for students enrolling in, or completing, a course during this week? Can you provide door prizes or other course promotions in combination with this effort. Zac will be talking more about how, by registering your participation with the campaign, you can notify us of your planned incentives so they may be shared on the master list of campaign participants. Again, this option is voluntary and provided as a service. In exchange, we ask that you be willing to provide us some evaluation information AFTER the campaign so that we can determine the overall success of the campaign efforts.
- Ed – Speaking of success, data provides invaluable insight on the success of various methods and approaches that could be duplicated in future years. Evaluation of the campaign is very important and we ask for this feedback from all participating partners. This is the first year of the program, so evaluation will be very basic. Some of the metrics we will capture for 2015 will include: The number of participating states and organizations. The number of participating course providers. Number of students who enroll in a boating course, including those who indicate they heard about the Spring Aboard campaign. Number of students earning course completion certificates during the campaign period or as a result of the campaign. We believe the campaign will have a lingering impact beyond just the one week of efforts, especially if boater education continues to be promoted during national safe boating week and throughout the boating season.
- Ed – Read the polling question Indicate your response in the text box on the screen and hit the SUBMIT button. You can also use the ‘Chat’ feature in the control box. Pam will be monitoring your responses. (Pam reviews some of the responses coming in.) (Ed thanks the participants for their input and introduces Zac Campbell.)
- Zac – Hello everyone. By now you are thinking “I am IN” but “Just how do I participate”?
- Zac - We encourage you to visit the “Become a Partner” page at nasbla.org/spring and select one of the following: Spring Aboard Course Provider Partners Spring Aboard Agency and Organization Partners Spring Aboard Safety Community
- Zac - Spring Aboard Course Provider Partners (CPP) are highly engaged in the campaign and commit to promoting the Spring Aboard campaign at a significant level including offering courses in partnership with the campaign. By registering for this level of partnership, you will be able to use the “provider partner” logo on your own website, press releases, social media, and other promotional materials. You can also use it to promote any course promotions and incentives you may wish to offer. As part of the Spring Aboard campaign, we plan to list all registered partners on the NASBLA website and will announce them on the Spring Aboard Facebook and twitter feeds.
- Zac - Spring Aboard Agency and Organization Partners (AOP) are helping to promote awareness of the Spring Aboard campaign by mobilizing their constituents and network and will use their own resources to promote the campaign within their own communities. By registering for either of the partnership levels, you will be able to use the “agency partner” OR the “organizational partner” logo as needed on your own media and promotional materials. As will feature all registered agency and organization partners on the NASBLA website and on the Spring Aboard Facebook and twitter feeds.
- Zac - Spring Aboard Safety Community (SC) is a broader group of individuals, clubs, interest groups and organizations who wish to be kept informed of Spring Aboard campaign developments and wish to voice support for the campaign effort. By registering for this level of partnership, you will be able to use the “community partner” logo on your own website, press releases, social media, and other promotional materials. It is important to remember that YOU choose which level of participation you wish by reviewing the information on the website for each level and registering at the BECOME A PARTNER page.
- Zac - By registering, you provide your contact information to NASBLA and we will keep you informed on the campaign, will list you as a partner on the NASBLA site and in social media, will provide updates on activities and resources coming up to the campaign, and will provide you an online evaluation survey to capture any ideas, feedback, input and data regarding the campaign effectiveness.
- Zac – That’s it! Thanks for listening in on how YOU can participate in the Spring Aboard campaign. Please use the ‘CHAT’ feature to let us know if you have questions or if there is additional information you wish for us to cover. On behalf of the Education and Outreach Committee, I hope you will participate in the campaign and sign up as a partner. Most importantly, we invite you to promote boating education to all within your boating community. Pam, do we have any questions from the webinar participants? (Pam poses any questions to the presenters.)
- Pam – (thanks all and concludes the webinar). Recording will be posted for others to review at www.nasbla.org/spring