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Paul Coulton 
Design for 
                                           People                                    RANKING




                                   usable         useful                    RATING



                                                                                         REPUTATION

                         Stimulate the                  Tell a good story
                            Senses        desirable

              SERVICE 
SERVICE          1
   2


           SERVICE 
              3




NEW SERVICE
Where am I? 
                What are 
                Wh          I
                            Interested in 
                                       d i  
Where are      you doing?       this ?
  you?

               CONTEXT
From Frisbees to Silly Glasses!
From Frisbees to Silly Glasses!
From Frisbees to Silly Glasses!
From Frisbees to Silly Glasses!
From Frisbees to Silly Glasses!
From Frisbees to Silly Glasses!
From Frisbees to Silly Glasses!
From Frisbees to Silly Glasses!
From Frisbees to Silly Glasses!
From Frisbees to Silly Glasses!
From Frisbees to Silly Glasses!
From Frisbees to Silly Glasses!
From Frisbees to Silly Glasses!
From Frisbees to Silly Glasses!
From Frisbees to Silly Glasses!
From Frisbees to Silly Glasses!
From Frisbees to Silly Glasses!
From Frisbees to Silly Glasses!

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From Frisbees to Silly Glasses!

  • 2. Design for  People RANKING usable useful RATING REPUTATION Stimulate the  Tell a good story Senses desirable SERVICE  SERVICE  1 2 SERVICE  3 NEW SERVICE
  • 3. Where am I?  What are  Wh     I Interested in  d i   Where are  you doing? this ? you? CONTEXT