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Social TV and Second Screen

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Brunch Bytes event at Salford University

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Social TV and Second Screen

  1. 1. Banksy SOCIAL TV & SECOND SCREEN Dr Paul Coulton ImaginationLancaster
  2. 2. Banksy WTF IS SOCIAL MEDIA?
  3. 3. THE MEDIUM IS THE MESSAGEPublished 1964
  4. 4. “We become what we behold. We shape our tools, and thereafter our tools shape us.”THE MEDIUM IS THE MESSAGEPublished 1964
  5. 5. Erving GoffmanFrame Analysis (1974 FRAMING
  6. 6. A Frame is “the definition of a situation”, “basic frameworks of understanding in our society for making sense out of events(and) ... principles of organisations which govern events ... our subjective involvements in them Erving Goffman Frame Analysis (1974 FRAMING
  7. 7. h The StatusThe Purchase The Query The Social Grap The Check- In The Interes t Join-In Update Doing. What even t . What Im t Who I Am . What am edWhat I Bu y What I Wan w Whatss Where I Am in? am I engag Who I Kno Iinterested Happening with? Amazon. Google. FaceBook. Foursquare Instagram Lanyrd Twitter. EBay. Yahoo. MySpace. Gowalla Pinterest Groupon Facebook Nectar Bing Google Loopt Delicious Twitter? WHAT DO WE REVEAL? Average UK users now spends 1 day in every month online
  8. 8. Aggregation services such as IFTTT h The StatusThe Purchase The Query The Social Grap The Check- In The Interes t Join-In Update Doing. What even t . What Im t Who I Am . What am edWhat I Bu y What I Wan w Whatss Where I Am in? am I engag Who I Kno Iinterested Happening with? Amazon. Google. FaceBook. Foursquare Instagram Lanyrd Twitter. EBay. Yahoo. MySpace. Gowalla Pinterest Groupon Facebook Nectar Bing Google Loopt Delicious Twitter? WHAT DO WE REVEAL? Average UK users now spends 1 day in every month online
  9. 9. SOCIAL CAPITAL Fresh NetworksThe resources accumulated through the relationships among people.
  10. 10. GROOMING AND GOSSIPDunbar speculated that as much as 42% of the groups time would have to be devoted to social grooming.
  11. 11. GROOMING AND GOSSIPDunbar speculated that as much as 42% of the groups time would have to be devoted to social grooming.
  12. 12. Screen Space Liminal Space Viewer SpaceAMBIGUITY
  13. 13. FILLING LIFE’S INTERSTICES
  14. 14. GAPS ONCE COMMERCIALS
  15. 15. NOW MOMENTARY PAUSES
  16. 16. DVR V LIVE TV85% of TV programmes are viewed at the time of broadcast. Half of the other 15% watched on same day
  17. 17. SOCIAL TV Social television is a general term for technology thatsupports communication and social interaction in either the context of watching television, or related to TV content
  18. 18. 2 ND SCREENS
  19. 19. MULTITASKING
  20. 20. TWEETING WITH THE TV ON
  21. 21. SOCAIL MEDIATO DRIVE TV VIEWERSHIPHASHTAGS FOLLOW ME LIVE TWEETINGSHOW APPS CLOSED CAPTIONS VOTE-BY-TWEET
  22. 22. TWITTER STREAMING API
  23. 23. 40%
  24. 24. 40% OF ALL TWEETSCOME FROM MOBILE
  25. 25. The OatmealWHO OWNS YOUR TWITTER DATA?
  26. 26. We reserve the right at all times (but will not have an obligation) toremove or refuse to distribute any Content on the Services and to terminate users or reclaim usernames. The Oatmeal WHO OWNS YOUR TWITTER DATA?
  27. 27. We reserve the right at all times (but will not have an obligation) to remove or refuse to distribute any Content on the Services and to terminate users or reclaim usernames. Twitter are nowoffering up to a years worth of tweets to market researchers for analysis The Oatmeal WHO OWNS YOUR TWITTER DATA?
  28. 28. TWEETING WITH THE TV ON
  29. 29. NumberofTweetsperhr 0" 500" 1000" 1500" 2000" 2500" 3000" 3500" 4000" 1:00"AM" 1:00"PM" 1:00"AM" 1:00"PM" 1:00"AM" 1:00"PM" 1:00"AM" Semi0final"Week" 1:00"PM" 1:00"AM" Final"Week" 1:00"PM" 1:00"AM" 1:00"PM"TWEETS PER HOUR 1:00"AM" 1:00"PM"
  30. 30. 100%# 90%# 80%# 70%#Percentage)of)Tweets)per)hr) 60%# 50%# 40%# 30%# 20%# 10%# 0%# 29/11/2010# 30/11/2010# 01/12/2010# 02/12/2010# 03/12/2010# 04/12/2010# 05/12/2010# Cher# Mary# One#Direc:on# Ma<# Rebecca# SEMIFINAL WEEK TWEETS
  31. 31. Percentage)of)Tweets)per)minute) 0%# 10%# 20%# 30%# 40%# 50%# 60%# 70%# 80%# 90%# 100%# 19:10# 19:20# 19:30# 1# 19:40# 2# 19:50# Cher# 3# 20:00# 4# Mary# 20:10# 5# 20:20# 6# 20:30# One#Direc:on# 20:40# 7# Ma<# 8# 20:50# 9# 21:00# Rebecca# 10# 21:10# 11# 21:20# 12# 21:30# 21:40# 21:50#SEMIFINAL SATURDAY SHOW
  32. 32. 100%# “Some weird song choices for tonights 90%##XFactor but Im liking them! Cher - LTWYL, 1D - Only 80%# Girl” Percentage)of)Tweets)per)minute) 70%# 60%# 50%# 40%# 30%# 20%# 1# 2# 3# 4# 5# 6# 7# 8# 9# 10# 11# 12# 10%# 0%# 19:10# 19:20# 19:30# 19:40# 19:50# 20:00# 20:10# 20:20# 20:30# 20:40# 20:50# 21:00# 21:10# 21:20# 21:30# 21:40# 21:50# Cher# Mary# One#Direc:on# Ma<# Rebecca#SEMIFINAL SATURDAY SHOW
  33. 33. 100%# “Some weird song choices for tonights 90%##XFactor but Im liking them! Cher - LTWYL, 1D - Only 80%# Girl” Percentage)of)Tweets)per)minute) 70%# 60%# 50%# “Rebecca is dancing thru lightsabers... clearly a blatant attempt to capture the 40%# sci-fi vote. #xfactor” 30%# 20%# 1# 2# 3# 4# 5# 6# 7# 8# 9# 10# 11# 12# 10%# 0%# 19:10# 19:20# 19:30# 19:40# 19:50# 20:00# 20:10# 20:20# 20:30# 20:40# 20:50# 21:00# 21:10# 21:20# 21:30# 21:40# 21:50# Cher# Mary# One#Direc:on# Ma<# Rebecca#SEMIFINAL SATURDAY SHOW
  34. 34. 100%# 90%# 80%#Percentage)of)Tweets)per)minute) 70%# 60%# 50%# 40%# Mary#Sings# 30%# Bo<om#Two#Announced# Cher#Sings# 20%# Mary#Eliminated# 10%# Show#Starts# Show#Ends# 0%# 19:30# 19:40# 19:50# 20:00# 20:10# 20:20# 20:30# 20:40# 20:50# 21:00# 21:10# 21:20# 21:30# Cher# Mary# One#Direc:on# Ma<# Rebecca#SEMIFINAL SUNDAY SHOW
  35. 35. 100%# 90%# “Black 80%# Eyed Peas are laaame on #xfactor”Percentage)of)Tweets)per)minute) 70%# 60%# 50%# 40%# Mary#Sings# 30%# Bo<om#Two#Announced# Cher#Sings# 20%# Mary#Eliminated# 10%# Show#Starts# Show#Ends# 0%# 19:30# 19:40# 19:50# 20:00# 20:10# 20:20# 20:30# 20:40# 20:50# 21:00# 21:10# 21:20# 21:30# Cher# Mary# One#Direc:on# Ma<# Rebecca#SEMIFINAL SUNDAY SHOW
  36. 36. 100%# 90%# “Black 80%# Eyed Peas are laaame on #xfactor”Percentage)of)Tweets)per)minute) 70%# 60%# “danni pick mary 50%# pleeeeeasssssseeeeeeeee!!!!!!! #xfactor” 40%# ” Mary#Sings# 30%# Bo<om#Two#Announced# Cher#Sings# 20%# Mary#Eliminated# 10%# Show#Starts# Show#Ends# 0%# 19:30# 19:40# 19:50# 20:00# 20:10# 20:20# 20:30# 20:40# 20:50# 21:00# 21:10# 21:20# 21:30# Cher# Mary# One#Direc:on# Ma<# Rebecca#SEMIFINAL SUNDAY SHOW
  37. 37. 100%# “Louis sends through Mary, Dannii sends through Cher, Cheryl goes with 90%# Cher...its down to Simon. “Black 80%# Eyed Peas are laaame on #xfactor”Percentage)of)Tweets)per)minute) 70%# 60%# “danni pick mary 50%# pleeeeeasssssseeeeeeeee!!!!!!! #xfactor” 40%# ” Mary#Sings# 30%# Bo<om#Two#Announced# Cher#Sings# 20%# Mary#Eliminated# 10%# Show#Starts# Show#Ends# 0%# 19:30# 19:40# 19:50# 20:00# 20:10# 20:20# 20:30# 20:40# 20:50# 21:00# 21:10# 21:20# 21:30# Cher# Mary# One#Direc:on# Ma<# Rebecca#SEMIFINAL SUNDAY SHOW
  38. 38. 100%# “Louis sends through Mary, Dannii sends through Cher, Cheryl goes with 90%# Cher...its down to Simon. “Black 80%# Eyed Peas are laaame on “Grow a pair #xfactor” Simon. Let the public decide!Percentage)of)Tweets)per)minute) 70%# #xfactor” 60%# “danni pick mary 50%# pleeeeeasssssseeeeeeeee!!!!!!! #xfactor” 40%# ” Mary#Sings# 30%# Bo<om#Two#Announced# Cher#Sings# 20%# Mary#Eliminated# 10%# Show#Starts# Show#Ends# 0%# 19:30# 19:40# 19:50# 20:00# 20:10# 20:20# 20:30# 20:40# 20:50# 21:00# 21:10# 21:20# 21:30# Cher# Mary# One#Direc:on# Ma<# Rebecca#SEMIFINAL SUNDAY SHOW
  39. 39. 100%# “Louis sends through Mary, Dannii sends through Cher, Cheryl goes with 90%# Cher...its down to Simon. “Black 80%# Eyed Peas are laaame on “Grow a pair #xfactor” Simon. Let the public decide!Percentage)of)Tweets)per)minute) 70%# #xfactor” 60%# “danni “Simon ya ejit! :/ pick mary 50%# f**k sake! What a joke! pleeeeeasssssseeeeeeeee!!!!!!! #xfactor” #xfactor” 40%# ” Mary#Sings# 30%# Bo<om#Two#Announced# Cher#Sings# 20%# Mary#Eliminated# 10%# Show#Starts# Show#Ends# 0%# 19:30# 19:40# 19:50# 20:00# 20:10# 20:20# 20:30# 20:40# 20:50# 21:00# 21:10# 21:20# 21:30# Cher# Mary# One#Direc:on# Ma<# Rebecca#SEMIFINAL SUNDAY SHOW
  40. 40. 8%$ Cher$22%$ Mary$ One$Direc4on$ 52%$ Ma6$ 13%$ Rebecca$ 5%$ FACEBOOK LIKES 2,235,322 in total
  41. 41. 6%$ 17%$22%$ Cher$ Mary$ 17%$ One$Direc5on$ Ma7$ Rebecca$ 38%$ TWIBBONS
  42. 42. TWEETING PLATFORMSMOBILE, NON-MOBILE & MIXED
  43. 43. 100%# 90%# 80%#Percentage)of)Phone)Votes) 70%# 60%# 50%# 40%# 30%# 20%# 10%# 0%# 1# 2# 3# 4# 5# 6# 7# 8# 9# 10# 11# Week) Ma/# Rebecca# One#Direc9on# Cher# Mary# Wagner# Ka9e# Paije# Aiden# Treyc# Belle#Amie# John# Diva#Fever# Storm# FYD# Nicolo#Festa# PHONE VOTES
  44. 44. MEASURING SENTIMENT
  45. 45. SUPERBOWL 2012
  46. 46. 728,547 in game TweetsSUPERBOWL 2012
  47. 47. SUPERBOWL 2012
  48. 48. All#Tweets#7"6"5"4"3"2"1"0" 0" 10" 20" 30" 40" 50" 60" 70" 80" 90" 100" 110" 120" 130" 140" CHARACTERS PER TWEET (All sources)
  49. 49. All#Tweets#7" Majority of tweets with 140 chars are6" filled up with URL’s, hashtags and RT5"4"3"2"1"0" 0" 10" 20" 30" 40" 50" 60" 70" 80" 90" 100" 110" 120" 130" 140" CHARACTERS PER TWEET (All sources)
  50. 50. !CHARACTERS PER TWEET (All sources)
  51. 51. URL’s, hashtags and RT removed. Average length 68 chars !CHARACTERS PER TWEET (All sources)
  52. 52. TWEETS BY CLIENT
  53. 53. !CHARACTERS PER TWEET (Mobile Clients)
  54. 54. Majority of tweets with 140 chars are filled up with URL’s, hashtags and RT !CHARACTERS PER TWEET (Mobile Clients)
  55. 55. !CHARACTERS PER TWEET (Mobile Clients)
  56. 56. URL’s, hashtags and RT removed Average Length 55 !CHARACTERS PER TWEET (Mobile Clients)
  57. 57. SENTIMENT MADE EASY!
  58. 58. Heavy Contributors 1% Will Hill 9% Intermittent90-9-1 Rule Contributors 90% Lurkers PARTICIPATION INEQUALITY
  59. 59. NEW INTERACTION
  60. 60. SECOND SCREEN
  61. 61. Viewers are able to score contestantsSECOND SCREEN
  62. 62. PLAYING ALONG WITH MAINSTREAM MEDIA
  63. 63. ENHANCING THE JOURNEY
  64. 64. PLAYING ALONG FOR FUN!
  65. 65. GAMIFICATION ?
  66. 66. Use of game mechanics to encourage engagement in an activity that otherwise might be considered a chore or boringGAMIFICATION ?
  67. 67. Use of game Encouraging certain mechanics to user behaviour encourage using Games as a engagement in an Lens activity that otherwise might be considered a chore or boringGAMIFICATION ?
  68. 68. META GAMING
  69. 69. NEW INTERACTIONSITV Britains Got Talent app, had 400,000 downloads in 2011and 900,000 downloads in 2012, with 44 million interactions
  70. 70. COULD WE BE THE NTH JUDGE?
  71. 71. QUESTIONS @mysticmobile

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