Top Ten Social
Media Mistakes
    December 2, 2009
Reminders
      You can hear us, but we can’t hear you




Type questions in the Questions Box




            Presentatio...
Today’s Presenter


• Kirstin Beardsley
  Marketing and Communications Coordinator




                     For audio, tur...
CanadaHelps.org
What is CanadaHelps?
 A public charitable foundation that provides accessible and
 affordable online techn...
TOP TEN MISTAKES TO AVOID


              For audio, turn on your speakers,
          or Call 323-417-4600, code 244-791-7...
Website Not Updated




• Your website is your home base
• Make it usable and make clear calls to action
• No website? Use...
Not Having A Plan




• Social media can be confusing and time consuming
  without a plan
• Risk losing sight of your stra...
Not Letting Go




• We’ve been taught to be protective
• Can’t stop it, so co-opt it
• Trust your messaging and keep it c...
Overexposure By Trying Too
             Many Things




• Being in too many places makes it hard to manage
  your time
• T...
Expecting Immediate Results




• Social media won’t magically solve your problems
• Successful results are cumulative and...
Not Engaging Online




• It’s not about you, it’s about your audience
• Don’t just broadcast; listen
• Ask questions and ...
Not Responding to Negative (But
        Constructive) Feedback




• A missed opportunity for dialogue
• Ignore abusive po...
Faking Passion




• Using generic (or automatic) responses
• Fake passion is noticeable, be authentic
• Tell your story a...
Spamming



                              <
• Shouldn’t be done at all
• Risk being ignored and mistrusted
• Give value, n...
Forgetting Your Brand




• Maintain your reputation and image
• Provide value to your audience


                      Fo...
BONUS MISTAKES


             For audio, turn on your speakers,
         or Call 323-417-4600, code 244-791-732
Treating Online Donors Like an ATM Machine



                                <
 • Can strain relationship with donor and ...
Using Only Social Media




• Have a balanced marketing strategy
• Need to supplement, not replace


                     ...
TIPS


           For audio, turn on your speakers,
       or Call 323-417-4600, code 244-791-732
Show Who You Are!




• Helps personalize your presence
• Makes you more “approachable” online
• Also makes you human, the...
Expect to Make Mistakes and Respond
                  Quickly




•   Make sure you learn the lessons
•   It’s part of exp...
Learn From Others




•   Pay attention to how other organizations (not just
    nonprofits) have handled mistakes
•   Lea...
Promote Across Your Media




•   Helps build on your successes
•   Creates a great base for new initiatives


           ...
Measure Results




• Social media is great for feedback
• Let’s you know what your supporters like
• Many tools for measu...
For audio, turn on your speakers,
or Call 323-417-4600, code 244-791-732
www.givingchallenge.ca

• Jam-packed with
                                                   The CanadaHelps
   • Informat...
ABOUT MYCHARITYCONNECTS

            For audio, turn on your speakers,
        or Call 323-417-4600, code 244-791-732
www.mycharityconnects.org
                                       Next Webinar
• Free online resources
                    ...
LINKS & RESOURCES


              For audio, turn on your speakers,
          or Call 323-417-4600, code 244-791-732
Links Mentioned

ROI
– Info in Beth Kanter’s blog: http://beth.typepad.com/
– Tool for measurement: Google Analytics


Pri...
Question and Answer
  You can hear us, but
  we can’t hear you



Ask questions in
Questions Log




Ask away!


         ...
Thank you for attending!

     Slides will be up on: www.slideshare.net/MyCharityConnects

        Check out www.mycharity...
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Top Ten Social Media Mistakes

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Published on

This are the slides from our webinar on December 2, 2009.

Recording:http://www.vimeo.com/7947179

There is no denying the popularity and value of social media websites. Websites such as Facebook and Twitter are fast becoming a primary method of building community, awareness, and funds for non-profit orgnazations.

But to be successful, it must be done right. This webinar will discuss some common social media mistakes that others have made so you don’t have to.

You will meet members of the CanadaHelps team and have the opportunity to get your questions answered.

For more webinars in our series, check out mycharityconnects.org/webinars

Published in: Education, Business, Technology
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Top Ten Social Media Mistakes

  1. 1. Top Ten Social Media Mistakes December 2, 2009
  2. 2. Reminders You can hear us, but we can’t hear you Type questions in the Questions Box Presentation slides will be available on Slideshare Turn up your volume For the best webinar experience, close all other applications. For audio, turn on your speakers, or Call 323-417-4600, code 244-791-732
  3. 3. Today’s Presenter • Kirstin Beardsley Marketing and Communications Coordinator For audio, turn on your speakers, or Call 323-417-4600, code 244-791-732
  4. 4. CanadaHelps.org What is CanadaHelps? A public charitable foundation that provides accessible and affordable online technology to both donors and charities. For Charities A cost-effective means of raising funds online. For Donors A one-stop-shop for giving. CanadaHelps is a charity helping charities. For audio, turn on your speakers, or Call 323-417-4600, code 244-791-732
  5. 5. TOP TEN MISTAKES TO AVOID For audio, turn on your speakers, or Call 323-417-4600, code 244-791-732
  6. 6. Website Not Updated • Your website is your home base • Make it usable and make clear calls to action • No website? Use a blog and keep it updated For audio, turn on your speakers, or Call 323-417-4600, code 244-791-732
  7. 7. Not Having A Plan • Social media can be confusing and time consuming without a plan • Risk losing sight of your strategic goals and objectives For audio, turn on your speakers, or Call 323-417-4600, code 244-791-732
  8. 8. Not Letting Go • We’ve been taught to be protective • Can’t stop it, so co-opt it • Trust your messaging and keep it consistent For audio, turn on your speakers, or Call 323-417-4600, code 244-791-732
  9. 9. Overexposure By Trying Too Many Things • Being in too many places makes it hard to manage your time • Too much exposure dilutes your image For audio, turn on your speakers, or Call 323-417-4600, code 244-791-732
  10. 10. Expecting Immediate Results • Social media won’t magically solve your problems • Successful results are cumulative and they take time and effort For audio, turn on your speakers, or Call 323-417-4600, code 244-791-732
  11. 11. Not Engaging Online • It’s not about you, it’s about your audience • Don’t just broadcast; listen • Ask questions and incite participation For audio, turn on your speakers, or Call 323-417-4600, code 244-791-732
  12. 12. Not Responding to Negative (But Constructive) Feedback • A missed opportunity for dialogue • Ignore abusive posts (and delete them) • Discuss, don’t argue For audio, turn on your speakers, or Call 323-417-4600, code 244-791-732
  13. 13. Faking Passion • Using generic (or automatic) responses • Fake passion is noticeable, be authentic • Tell your story and be transparent For audio, turn on your speakers, or Call 323-417-4600, code 244-791-732
  14. 14. Spamming < • Shouldn’t be done at all • Risk being ignored and mistrusted • Give value, not advertisements For audio, turn on your speakers, or Call 323-417-4600, code 244-791-732
  15. 15. Forgetting Your Brand • Maintain your reputation and image • Provide value to your audience For audio, turn on your speakers, or Call 323-417-4600, code 244-791-732
  16. 16. BONUS MISTAKES For audio, turn on your speakers, or Call 323-417-4600, code 244-791-732
  17. 17. Treating Online Donors Like an ATM Machine < • Can strain relationship with donor and cause donor fatigue • Donors are people too, show appreciation • Makes connections, not transactions For audio, turn on your speakers, or Call 323-417-4600, code 244-791-732
  18. 18. Using Only Social Media • Have a balanced marketing strategy • Need to supplement, not replace For audio, turn on your speakers, or Call 323-417-4600, code 244-791-732
  19. 19. TIPS For audio, turn on your speakers, or Call 323-417-4600, code 244-791-732
  20. 20. Show Who You Are! • Helps personalize your presence • Makes you more “approachable” online • Also makes you human, therefore prone to mistakes For audio, turn on your speakers, or Call 323-417-4600, code 244-791-732
  21. 21. Expect to Make Mistakes and Respond Quickly • Make sure you learn the lessons • It’s part of experimentation • Take too much time and you may miss a great opportunity to connect and correct For audio, turn on your speakers, or Call 516-453-0014, code 116-21-4367
  22. 22. Learn From Others • Pay attention to how other organizations (not just nonprofits) have handled mistakes • Learn from them to avoid the same mistakes For audio, turn on your speakers, or Call 516-453-0014, code 116-21-4367
  23. 23. Promote Across Your Media • Helps build on your successes • Creates a great base for new initiatives For audio, turn on your speakers, or Call 516-453-0014, code 116-21-4367
  24. 24. Measure Results • Social media is great for feedback • Let’s you know what your supporters like • Many tools for measurement For audio, turn on your speakers, or Call 323-417-4600, code 244-791-732
  25. 25. For audio, turn on your speakers, or Call 323-417-4600, code 244-791-732
  26. 26. www.givingchallenge.ca • Jam-packed with The CanadaHelps • Information about the Great Canadian Giving Challenge Giving Challenge • Tips • FAQ Tell others to sign up! Challenge ends on December 20 @ Noon (ET) For audio, turn on your speakers, or Call 323-417-4600, code 244-791-732
  27. 27. ABOUT MYCHARITYCONNECTS For audio, turn on your speakers, or Call 323-417-4600, code 244-791-732
  28. 28. www.mycharityconnects.org Next Webinar • Free online resources “What is • Information about technology CanadaHelps and • Video demonstrations Why Should My • More webinars Charity Register?” • Past webinar recordings • Learning opportunities JANUARY 27, 2010 2PM – 3PM • Events (Eastern Time)
  29. 29. LINKS & RESOURCES For audio, turn on your speakers, or Call 323-417-4600, code 244-791-732
  30. 30. Links Mentioned ROI – Info in Beth Kanter’s blog: http://beth.typepad.com/ – Tool for measurement: Google Analytics Private Social Network – Ning: http://www.ning.com/ For audio, turn on your speakers, or Call 323-417-4600, code 244-791-732
  31. 31. Question and Answer You can hear us, but we can’t hear you Ask questions in Questions Log Ask away! For audio, turn on your speakers, or Call 323-417-4600, code 244-791-732
  32. 32. Thank you for attending! Slides will be up on: www.slideshare.net/MyCharityConnects Check out www.mycharityconnects.org for resources! Questions, feedback, comments? Email Carlo at: carlo@canadahelps.org Thanks to:

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