Green Economy

1. Emergence of Green economy as a Concept
And Its Relevance To Corporate Strategy

2. Why are we talking about Green Economy?
• Global warming and Climate change
- Rising sea levels
• “The Death of Birth”
• Fresh water shortages
• Ecological Footprint
• Growing Unemployment
• Ecological Footprint’ already exceeds Earth’s
regenerative capacity… our demands on the planet
have doubled over the last 40 years…

3. Social Justice and Crises
– Poverty widespread, 3 billion under
$2 per day: 9.1 billion by 2050,
biggest increase in developing
countries
– Almost 1 billion people chronically
undernourished
– Wealth of 3 rich = 600 million poor
– No schooling for 1 in 5 children
– Most population growth in poorest
regions
– 80 countries poorer than 20 years
ago

4. Homes are now more energy efficient, but also much
larger, increasing pressures on land,
water and materials
0.7
0.8
0.9
1
1.1
1.2
1.3
Index 1990 = 1 Total energy
consumption of
housing stock for
space heating
Energy consumption
per dwelling for
space heating
Energy consumption
per m2 for space
heating
Growth in floor area
of housing (19 EU
countries)
Resource use
Efficiency gains
Consumption

5. Cars are more efficient but contribute to a range
of negative impacts on people’s quality of life in
cities
80
90
100
110
120
130
140
150
160
Index, 1990 = 100
GDP (fixed prices)
Total car km travelled
Total fuel consumption of
private cars
Specific fuel consumption
of average car (litres/km)
Total CO2 emissions of
cars
Stock of cars
Resource use
Efficiency gains
Consumptio
n