Mummu is an animation studio set in the heart of Hoxton, East London. The studio transforms informative and educational stories into creative digital content, which delights, inspires and amuses. We pride ourselves on always trying to create original and innovative works that people really enjoy watching.

1. MUMMU LTD
UNIT 1.1
128 HOXTON STREET
LONDON
N1 6SH
EMAIL
INFO@MUMMU.CO.UK
TELEPHONE
+44 (0)207 012 1673
WWW.MUMMU.CO.UK
EFFECTIVE CREATIVE STORYTELLING

2. Mummu is an animation studio set in the heart
of Hoxton, East London. The studio transforms
informative and inspiring stories into creative
content, which delights and amuses.
We pride ourselves on always trying to create
original and innovative work that people really
enjoy watching.
Our team in the studio is multi-disciplined with
creative producers, directors, animators and
illustrators all working together under one roof.
This gives us a wide range of in house capabilities
that include: Script writing, creative, concept art,
character design, storyboarding, 2D animation,
3D animation, stop frame and motion graphics.
To view our 2015 showreel click here.
INTRODUCTION
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CASE STUDY - THAMESLINK
Thameslink - ‘The Boredom Monster’
VCCP approached Mummu to design and create a 30” TVC for Govia
Thameslink Railway. The objective was to create a fun and quirky commercial
that highlighted the benefits of using GTR during the school holidays.
Karl set the style of the animation by firstly creating the boy character
and then by subtly tweaking the facial features, body, hair and hands.
The monster needed to be highly expressive at the peak of his boredom
tantrum, but still approachable and recognizable as the boy.
Mummu were able to work closely with VCCP in developing all other
characters by presenting options, enabling the agency to choose between
the various character features such as the colour of the girl’s hair or the
size of the man monster’s fangs.
It took 5 weeks in total from concept to delivery for the TVC, also a print
campaign was launched during that time using artwork created for the
animation. This included posters, leaflets and much more.
http://www.mummu.co.uk/our-work/thameslink
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3. Anna Freud Centre Charity
“The Anna Freud Centre is a children’s mental health charity with over
60 years’ experience of caring for young minds. Our vision is a world in
which children and their families are effectively supported to build on
their own strengths to achieve their goals in life. The animation we’ve
produced with Mummu aims to overcome this by sharing what we do
and the impact we have with our stakeholders in a creative, imaginative,
engaging and accessible way.” - Rose Palmer, Anna Freud Centre
Mummu Creative Director Sam Atkin wrote the story using the paper
aeroplane to weave together the centres research, education and policy
influence, based upon their front line work with children and families.
Using the story structure, the centre then developed a script and Mummu
assisted in refining this to compliment the animation.
http://www.mummu.co.uk/our-work/anna_freud_centre
Nokia
With only the existing print campaign and prototype phone as reference,
FCB Inferno worked with our studio to develop an audio visual style
guide to enable brand consistency across the various agencies working
on the campaign.
Our team initially created a 3D tile environment, reflecting the
characteristics and movements of the Nokia Lumia Windows interface.
Our brief evolved into producing animated media for the Lumia launch
- at the Nokia World conference - and on-going use within retail stores,
globally.
We combined 2D and 3D animation to take the audience on a journey
through the Lumia’s new, sleek design and easy-to-use operating system.
Our final challenge was to develop the media for television advertising.
We created six commercials for global broadcast, each with fully editable
content for flexibility with international markets; allowing for changes,
such as language translations and Lumia market availability.
http://www.mummu.co.uk/our-work/nokia-lumia-amazing-everyday
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CASE STUDY - ANNA FREUD CENTRE CASE STUDY - NOKIA
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4. IBM Wimbledon
We worked with OgilvyOne Worldwide to develop content for the IBM
#whoknew social media campaign. OgilvyOne selected IBM’s most
interesting data insights collected at Wimbledon and asked us to bring
them to life using animated infographics.
Our team worked with OgilvyOne creatives to establish a concept and
a series of storyboards. Quirky, colourful characters were developed
to effectively highlight IBM’s focus on three types of analytics: Social,
Predictive and Cloud.
We animated infographics using the chosen data insights. However,
to guarantee the infographics were reactive to the 2014 Wimbledon
Championships (which had not yet started at the time of production) we
delivered working animation files that allowed OglivyOne to apply the
most recent data.
It took just three weeks to develop the fifteen animations from concept
to delivery.
http://www.mummu.co.uk/our-work/ibm-wimbledon-infographics
Sony Xperia
Iris Worldwide launch Sony Xperia Z with the #XperiaZtests interactive
Twitter campaign, where selected tweets became animations.
In the Twitter campaign, Sony Xperia GB (@sonyxperiagb) asked followers
to tweet how they would test the smartphone’s features, using the
#XperiaZtests hashtag, for their tweet to become a reality.
Out of the hundreds of #XperiaZtests submissions, just fifteen would
be selected for transformation from 140 characters into either an
illustration, animation or real-time test footage, created by our talented
creative team.
Due to the responsive nature of social media, each chosen tweet had only
four days to be developed from idea to finished animation.
The campaign lasted just four weeks and we developed an unbelievable
eight films - including the live footage - within that time.
http://www.mummu.co.uk/our-work/sony-xperia-twitter-animations
CASE STUDY - IBM WIMBLEDON
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CASE STUDY - SONY XPERIA
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5. Uk Sport
We worked with UK Sport and the National Lottery to develop a short
animated film to use as part of their athlete induction training.
We wanted to tell the story of funding in a fun and quirky way; So we
developed a series of characters and scenes using a stylised colour
palette of primarily red, white and blue.
The animation now promotes the good work that UK Sport carry out,
thanks to funding provided by the National Lottery. It is currently being
shown at major sporting events across the UK.
http://www.mummu.co.uk/our-work/uk-sport-animation
Hello FutureLearners!
FutureLearn, a company funded by the Open University to provide
global online learning, contacted us directly to create a film to celebrate
their first year and to demonstrate the reach and impact the service has
on its learners.
Future Learn has made education accessible to more than 650,000 people
across the globe in over 178 different countries.
The film highlights the variety of reasons people learn online and the
positive impact it has had on their lives. We spoke to one learner who
had completed a whopping 24 courses ranging in subjects from creative
coding to Shakespeare.
http://www.mummu.co.uk/our-work/future_learn
CASE STUDY - UK SPORT
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CASE STUDY - FUTURE LEARN
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6. Seeking Refuge: “Please Don’t Let Me Go” Animated Documentary
This short animated documentary, “Please Don’t Let Me Go” tells the
story of Juliane’s journey from Zimbabwe, as part of the award-winning
BBC series, Seeking Refuge.
Mosaic Films, specialists in compelling documentaries, approached
Mummu to visually tell the story of 12 year old Juliane and her journey
from Zimbabwe.
We were delighted that “Please Don’t Let Me Go” and the Seeking
Refuge series received a very positive response, with thousands of shares
on social media and press coverage.
The series was awarded a British Academy Children’s Award (BAFTA) in
the Learning-Primary category.
http://www.mummu.co.uk/our-work/seeking-refuge-documentary
CASE STUDY - SEEKING REFUGE
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DEVELOPMENT - BARCLAYS
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DEVELOPMENT - RBS
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DEVELOPMENT - TFL
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8. DEVELOPMENT - CUT AND PASTE
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DEVELOPMENT - BBC LEARNING
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9. DEVELOPMENT - BBC LEARNING
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DEVELOPMENT - GOOGLE
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10. DEVELOPMENT - GOOGLE
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DEVELOPMENT - SECTORLIGHT
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11. DEVELOPMENT - SECTORLIGHT
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DEVELOPMENT
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DEVELOPMENT - CHINA SOUTHERN AIRLINES DEVELOPMENT - BLUE CHIP CHILDRENS APP
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