2. What is keyword?
The (“phrases,” or “search queries”) and
words that users type into search engines
to find information on a particular topic is
called Keyword.
6. Short-Tail Keywords
Short-tail keywords are broad, generic, and popular terms that have
a high search volume and competition. For example, "shoes",
"pizza", or "travel".
8. Question Keywords
Question keywords are search queries that contain interrogative words like who, what,
when, where, why, or how. You can find question keywords from Answer the Public &
People Also ask.
9. What is Intent Targeting Keywords?
Keyword intent represents the user's purpose for
the search.
● Informational
● Navigational
● Commercial
● Transactional
10. 1)What is Informational Keywords?
The keywords are use search some information.Mostly start with “what,” “why,” “how,”
and so on.
11. 2)What is Navigational keywords?
Search query that has the intent to navigate to a certain page, or locations.
E.g: Amazon , Nearby Pizza best Restaurant .
12. 3)What is Commercial Keyword?
Commercial keywords are the words or phrases searchers use when they're looking to
educate themselves about available products or services
13. 4)What is Transactional Keyword?
Transactional keywords, also called buyer keywords, are words that searchers use in
their queries that show they're ready to convert into sales.
14. Methods of finding Keywords
1. Free
Abc Method
Word Stream
1. Paid
Ahref
Semrush
Ubersugest
15. Criteria to Find Keywords?
1. Relevant to Niche
2. Volume should >500
3. Keyword Difficulty Max 25
16. Tools are used to find Volume of
your Keywords
1. keyword surfer extension
2. whatsmyserp extension
18. Where we use our keywords ?
Platforms
● Social Media content (facebook, youtube ,instagram etc.)
● Websites content (amazon, alibaba, BBC etc.)
Content
Use your keywords in title tags, on-page content, H1 tags, and when you can in
the page URL, meta description, and alt attributes .