Businesses cannot survive long time without innovation with single product. Student Biryani lose their focus on product development and R&D although they offers variety of dishes but customers think only biryani is good item in the menu most of customers comes to eat biryani. Student Biryani has strong chain of franchises, many of franchises not follow the SOPs and policy, sometime the size and weight of the meat and the quantity of rice are not proper, tables are not clean, washrooms are dirty, many franchises sealed due to unhygienic food supply. Food business success depends on taste, quality, reasonable price and good service.
Attentive and well-mannered staff play vital role in customer satisfaction. Training and development Increases productivity of workers.
COVID-19 has changed everything the way of business has been shift. Online and home delivery order increases. Student Biryani have centralized call center, cloud kitchen is a good opportunity in this pandemic situation.
This is a good summary and guideline to prepare Food truck business plan. This will help you to develop your food truck business Plan. If you need details on the food truck business plan , You can knock me anytime.
This is a good summary and guideline to prepare Food truck business plan. This will help you to develop your food truck business Plan. If you need details on the food truck business plan , You can knock me anytime.
Business plan presentation named Mom’s Biryani-The establishment of a desi restaurant in Hyderabad, pakistan.
Mom’s biryani, a desi restaurant that brings local flavor to the local people by introducing most eatable meal of desis; THE BIRYANI.
Mom’s biryani responsible to employ those women who want to support their family, gather them in one place with ease.
It is a final project we had to present to the SLITHM with regarding to final year of our Degree.this is a kind of innovative idea which we have brought forward to Sri Lanka.
Restaurant's Marketing Plan! Des-Pardes, Cultural cuisine...A project of Strategic Marketing Management. This will help students in their academic projects of marketing,it included few out of box ideas with detailed thematic design.
the detailed Business plan report on -mom's biryani The establishment of a desi restaurant in Hyderabad, Pakistan.-
Mom’s biryani, a desi restaurant that brings local flavor to the local people by introducing most eatable meal of desis; THE BIRYANI.
Mom’s biryani responsible to employ those women who want to support their family, gather them in one place with ease.
Business plan presentation named Mom’s Biryani-The establishment of a desi restaurant in Hyderabad, pakistan.
Mom’s biryani, a desi restaurant that brings local flavor to the local people by introducing most eatable meal of desis; THE BIRYANI.
Mom’s biryani responsible to employ those women who want to support their family, gather them in one place with ease.
It is a final project we had to present to the SLITHM with regarding to final year of our Degree.this is a kind of innovative idea which we have brought forward to Sri Lanka.
Restaurant's Marketing Plan! Des-Pardes, Cultural cuisine...A project of Strategic Marketing Management. This will help students in their academic projects of marketing,it included few out of box ideas with detailed thematic design.
the detailed Business plan report on -mom's biryani The establishment of a desi restaurant in Hyderabad, Pakistan.-
Mom’s biryani, a desi restaurant that brings local flavor to the local people by introducing most eatable meal of desis; THE BIRYANI.
Mom’s biryani responsible to employ those women who want to support their family, gather them in one place with ease.
Business Plan - Food Truck
EXECUTIVE SUMMARY
Problem Statement
Business Preposition
Products and Services
Vision Statement
Mission Statement
Tagline
Market Analysis
Industry Overview
Market Trends
Target Market
Competition Analysis
Porters 5 Forces of Competition
Sales Forecast
Sales Strategy
SWOT Analysis
Pricing Policy
Advertising
Financial Plan
Organization Plan
Business Structure
Organizational Development Intervention at Broadway Pizza final report (M!rz@...AnumAli74
Organizational development (OD) is a process aimed at improving an organization's overall effectiveness and performance through planned interventions. It involves enhancing the organization's capacity to adapt and change in response to internal and external pressures. This article takes a deep dive into the exciting journey of implementing strategic OD interventions.
Roti Bank Hyderabad: A Beacon of Hope and NourishmentRoti Bank
One of the top cities of India, Hyderabad is the capital of Telangana and home to some of the biggest companies. But the other aspect of the city is a huge chunk of population that is even deprived of the food and shelter. There are many people in Hyderabad that are not having access to
Ang Chong Yi Navigating Singaporean Flavors: A Journey from Cultural Heritage...Ang Chong Yi
In the heart of Singapore, where tradition meets modernity, He embarks on a culinary adventure that transcends borders. His mission? Ang Chong Yi Exploring the Cultural Heritage and Identity in Singaporean Cuisine. To explore the rich tapestry of flavours that define Singaporean cuisine while embracing innovative plant-based approaches. Join us as we follow his footsteps through bustling markets, hidden hawker stalls, and vibrant street corners.
Piccola Cucina is regarded as the best restaurant in Brooklyn and as the best Italian restaurant in NYC. We offer authentic Italian cuisine with a Sicilian touch that elevates the entire fine dining experience. We’re the first result when someone searches for where to eat in Brooklyn or the best restaurant near me.
Key Features of The Italian Restaurants.pdfmenafilo317
Filomena, a renowned Italian restaurant, is renowned for its authentic cuisine, warm environment, and exceptional service. Recognized for its homemade pasta, traditional dishes, and extensive wine selection, we provide a true taste of Italy. Its commitment to quality ingredients and classic recipes has made it a adored dining destination for Italian food enthusiasts.
At Taste Of Middle East, we believe that food is not just about satisfying hunger, it's about experiencing different cultures and traditions. Our restaurant concept is based on selecting famous dishes from Iran, Turkey, Afghanistan, and other Arabic countries to give our customers an authentic taste of the Middle East
Food and beverage service Restaurant Services notes V1.pptx
Case Study (Student Biryani )
1. Assignment
Subject: Case Study
Submitted By
Muhammad Jamshed ID: 1871-2017
Zubair Nawaz ID: 2725-2017
Class: MBA-17E
Semester: 7th
Teacher Name: Dr. Rizwan Raheem Ahmed
Course Title: Qualitative Research Tools
Submission Date: 19-12-2020
Department of Management Science
Indus University Karachi
Gulshan Campus
5. Introduction
Student Biryani is a very popular Pakistani brand serving since 1969.Haji Muhammad Ali its founder,
started it at Katrak road Saddar,Karachi.There were many educational institutions and offices around it.
In order to attract more students, it was named “Café Student”.
They cooked biryani at home from homemade spices and recipes and serve from a small eatery (Dhaba
Hotel). Gradually, they became popular by “word of mouth” maketing, clear target audience, nominal
price, unique taste and later on vission and mission help him to became an iconic brand.
Student Biryani led the market by providing delicious taste and quality.
In 1976, he opened his first franchise with proper seating arrangment
of hundred people and the name Café Student changed to
“Student Biryani” and now they have many branches, franchises and
stores with in the country.
They have extended there business to international market and open
branches in UAE, KSA, Austraila and Canada, they capturing the ethnic
makets of eastern and western cuisine and Halal food.
Page 1
7. COMPETITORS
Many local brands Biryani Center, Karachi Haleem and some international brands are competitors of
Student Biryani. These are the best food chain and it is not easy to compete with these type of local and
international brand. Student Biryani adopted market development technique to get competitive
advantage by focusing on their target market.
Marketing Analysis of Student Biryani
Through market segmentation, the organization divides its target market into different homogenous
groups to identify and meet the needs of its customers
Geographic Segmentation
The Mughal emperors first introduced biryani, this is very popular dish of the Indian subcontinent.
Student Biryani market based on regions where people love to eat biryani. Student Biryani available in
major urban cities of Pakistan. If we talk about the international market, Student Biryani has opened its
branches in the regions where the number of (desi) people is very high.
Demographic segmentation
In the early stages of student biryani there market segment were Younger Generation of School’s
students, Teachers, Office staff and Govt. employees and low and average income earners, with the
passage of
time they extended there market segment to all generation Males, Females, Kids and elder of almost all
ages.
Physograpic segmentation
Majority of customers comes on their lunch time, break time and at dinner time. Student Biryani release
special offers prepaid vouchers, coupons on various religious, national, events, weddings and on
holidays throughout their campaigns and social activities.
Behavioral
Most people who come to Student Biryani spend less than a thousand rupees per persons they are price
sensitive and because of the name, people think that only biryani is good item which is why people don't
like to eat other foods on the menu items. Due to this they changes in price, the taste and menu items
very carefully.
Page 3
8. Product Line and Services
Specialty
The most special dish of student biryani is biryani, very famous for its delicious taste and at the same
time they also prepare different dishes.
Services
Dine in Restaurants
Student Biryani offers international standard dine in and quality service
with affordable price through their franchises and restaurants.
Take Away
This service is available at all Student Biryani counters.
Home Delivery
Bikers deliver food at doorstep by centralized call center.
Bulk Delivery and Catering Services
Bulk deliveries for picnickers, corporate customers and catering services also available.
Page 4
9. Organization Structure
Vision and Mission Statement
Student Biryani® is one of the most popular local brands of Pakistan and offers the best franchise
opportunities. Our vision is to grow rapidly by establishing a national and international network of
franchises and for this purpose we have converted over 50 years of experience of managing a successful
restaurant business operations into a world class training and support program that will ensure the
transfer of a complete Business System to our franchisees / partners.
To bring this dream to reality, we have opted for a number of modern management and
technological tools. A careful and objective strategy has been adopted and many strategic
initiatives were taken up. This approach resulted in enhanced business performance and
further strengthening market leadership.
Page 5
11. Failure Factors
Student Biryani is very familiar name for everyone who loves to eat Biryani. Now they have failed to
retain their position in the market due to decline on quality, taste and poor management. Many of the
outlet and franchises was raided and sealed by the officials under charges of hygiene violations and
supply of substandard foods. The result negative impression goes on customers and they have lost their
market share.
Not only above, Micro environment, situation of Political uncertainty and violence in the city and
increasing the prices of raw material affected the business. However, they opened their branches
internationally but the quality and taste not the same as they cooked in past.
Revival Strategy
By adopting best practices companies transform from struggling to surge. COVID-19 created a paradigm
shift in the way businesses run. Student Biryani rebuild the trust of the customers by improving the
quality, taste, and good customer service and customer satisfaction. Due to COVID-19 orders for social
distancing and stay at home, online orders and home delivery service has been increases. Student
biryani revive by providing best service on time and to ensure the every outlets provide same taste and
quality and to decline on return rate.
This is the age of digital marketing. Student Biryani can improve their business marketing through social
media campaign on Website, Mobile App, Facebook, WhatsApp, YouTube and other social media
platform.
To increase in sales they can introduced gift items like watches, keychain, mug etc. or discount offers as
they have offers Pre-paid coupons of different meal. Customer’s wants healthy food and good service
with best price Student Biryani can do this by adopt cost cutting and reduce wastage.
Franchising helps to grow business but keep eyes on them to make sure to maintain the standards and
quality of the organization.
Page 7
12. SWOT Analysis
SWOT analysis is a very useful tool for identifying strengths, weaknesses, opportunities and
threats of the organization. It help to understand internal and external factors influence on
decision making process.
Strengths
More than 50 years of experience with strong brand name.
Global presence
Brand of the year award in 2008
Low price
Centralized call center and Home delivery service
Weakness
Customer thoughts only biryani is a good item in the menu
Poor management and declining in taste and quality
Competitive market and availability of substitute items
Presence in a few cities
Limitation in global market only Pakistani, Indian and Bangladeshi peoples likes Biryani
Opportunities
Potential market available in many cities of the country like Islamabad, Rawalpindi etc.
Potential market available in many European, Asian and American countries.
The number of dishes can be increased
Special arrangements can be done for upper and business class people
Can develop Cloud kitchen concept
Threats
New entrance and existing of international brand competition
Increasing in inflation rate and Taxes
New compliances laws, Govt. policy
Pandemic, Natural disasters
Political disasters
Page 8
13. Conclusion
Businesses cannot survive long time without innovation with single product. Student Biryani
lose their focus on product development and R&D although they offers variety of dishes but
customers think only biryani is good item in the menu most of customers comes to eat biryani.
Student Biryani has strong chain of franchises, many of franchises not follow the SOPs and
policy, sometime the size and weight of the meat and the quantity of rice are not proper, tables
are not clean, washrooms are dirty, many franchises sealed due to unhygienic food supply.
Food business success depends on taste, quality, reasonable price and good service.
Attentive and well-mannered staff play vital role in customer satisfaction. Training and
development Increases productivity of workers.
COVID-19 has changed everything the way of business has been shift. Online and home delivery
order increases. Student Biryani have centralized call center, cloud kitchen is a good
opportunity in this pandemic situation.
Page 9