RAMBAN is a clothing brand that aims to provide exclusive fashion garments to customers at affordable prices through skilled manufacturers. Their vision is to become a nationally and internationally recognized brand known for quality designs. They offer men's and women's clothing like shalwar kameez, trousers, and tops. RAMBAN plans to sell products online and through partnerships with manufacturers and delivery companies to fulfill orders and handle logistics. Their strategy is to differentiate themselves through innovative designs at low costs in order to attract young customers and gain a competitive advantage in the clothing industry.

1. RAMBAN
CLOTHING BRAND

2. RAMBAN gives the exclusive choice of fashion garments to our value
customers through our skillful manufacturer. Through our quality
maintenance and new fashion designing garments, we will achieve our
vision to make this brand national as well as international level brand.
VISION

3. MISSION STATEMENT
RAMBAN provide the desires fashion of our customers. We
promise to provide new designs with better quality which
feels comfort and prosperous.

4. INTRODUCTION
• RAMBAN provide unique and different design clothing to our value
customer with high quality and low price.
• We will provide a large quality range of Men’s and Woman garments
through online service.

5. PRODUCT
The main product of our business is garments.
We have categorized our garments in two
categories.
Gents
Ladies

6. PRODUCT
Ladies Clothing:
Ladies clothing includes shalwar qameez,
trousers, short tops and wide range of
boutique variety.
Ladies Clothing Qameez Shalwar,
Tops, Trousers,
Boutique Designs

7. PRODUCT
Gents Clothing:
We are preparing shalwar qameez, kurta,
waistcoat, pent shirts and formal dressing in
which coat pants from our contractors.
Gents Clothing Pants, Shirts,
Qameez Shalwar,
Pent Coat,
Waistcoat

8. BUSINESS & SALES STRATEGY
• First we start this business
through partial manufacturers
that provide stitched garments
with our brand trade mark.
• Customers select designs from site
even on WhatsApp & Facebook page
and send request for delivery.

9. BUSINESS & SALES STRATEGY
• Online order taker receive
request of customer and transfer
request to sales person.
• Sales person match the order
request and pack the requested
items and deliver to a courier
company.
• Courier company deliver parcel to
customer and collect money from customer
includes delivery charges.

10. BUSINESS & SALES STRATEGY
• Courier company deliver parcel to
customer and collect money from
customer includes delivery
charges.
• After collection of money required
amount transfer to manufacturers and
remaining profit deposit in our bank
account.

11. Environmental Analysis
 External Environment
Textile and Garments is considered the most important sector of Pakistan's
economy and the largest industry with a 46% share of total manufacturing.
 Internal Environment
• General Environment (culture, norms, values and demographic culture etc.)
• Competitive Environment
• Competitors Analysis
• Target Market (The main focus is the young generation.
• SWOT Analysis
• Competitive Advantage (best designs with no manufacturing cost)
1.Direct Competitors 2. Indirect Competitors

12. Business Level Strategy
Generic Strategy
• Cost Leadership:
Higher the quantities of items that you purchase directly from the
manufacturers, the cheaper you tend to get them.
• Differentiation:
Differentiation involves making your products or services different
from and more attractive than those of your competitors.
• Focus:
Through control the cost and product differentiation we will provide
best services and earn more profit.