Falak display drive presentation by asif 31.01.17

FNW Dxb Setup
October 2016
Presented by: Muhammad Asif Ashraf

FALAK Display Drive
 Objectives:
 To acquire primary and most importantly secondary
displays for Falak brands
 To register new price point among customers
 To promote brand image and recall
 To bring Falak brand on top of mind of consumers
 To introduce Falak xxxl 1121 basmati variety
 To promote volumes/ sales

FALAK Display Drive - Modality
 Gift = LED Smart T.V 32”
 Gift = LED Smart T.V 40”
Order Gift
Value Value AED
FALAK 5kg 28.00 140 35 3,920 LED TV 32"
FALAK XXXL 5kg 30.00 40 10 1,200 LED TV 32"
FALAK 10kg 58.00 10 5 580 LED TV 32"
Total Slab 1 190 50 5,700 550
GiftMOQ (Ctn)Brands
T.Price/
Pc
MOQ
Order Gift
Value Value AED
FALAK 5kg 28.00 220 55 6,160 LED TV 40"
FALAK XXXL 5kg 30.00 60 15 1,800 LED TV 40"
FALAK 10kg 58.00 20 10 1,160 LED TV 40"
Total Slab 2 300 80 9,120 950
Brands
T.Price/
Pc
MOQ MOQ (Ctn) Gift

FALAK Display Drive
 Cost Estimates:
Total Participative customers 15 Gift Cost Sales (Ctns) Sales Value % Cost
Total Customers in Slab 1 8 4,400 400 45,600 10%
Total Sales & Cost of Activity 12,700 1,060 120,736 11%
12,700
120,736
6,350
5%
Total Cost of Activity
Sales Value from Activity
On 50% sharing basis
% Cost per partner

FALAK Display Drive
 Terms & Conditions:
 Only Talal outlets are eligible to participate until explicit
approval is granted by mutual understanding
 LED T.Vs shall be provided to participative outlets in start
of activity for FALAK commercial airing
 The customer has to provide special podium display of
FALAK brands for special visibility
 Upon completion of target, LED T.V shall be awarded to
the customer
 USBs containing FALAK Ad have to be provided to the
customers for ad airing
 No GRV or stocks return is accepted purchashed in the
offer

FALAK Display Drive
 Terms & Conditions:
 Both sales and visibility targets have to be achieved by the
customer to WIN the gift
 A special certificate will also be given to the outlet who will
provide best display throughout the month
 The display period is 1 month starting from 1st day of the
display
 Targets in no. of cartons must have to be achieved in order
to WIN the gift
 The customer has to maintain special display and T.V ad
airing throughtout the month to Win the gift
 Only one invoice will be made to achieve the quantity
target

FALAK Display Drive
 FALAK Visibility Drive Status Report
Month: October 2016
Outlet Salesperson Merchandiser Display Price Poster T.V Delivered USB Delivered
Name Name Name Yes/ No Yes/ No Yes/ No Yes/ No
1 Talal Qusais No. 1 Dubai Mr. Sabeesh Mr. Shabeeb 40" Yes Yes Yes Yes
2 Talal Qusais No. 2 Dubai Mr. Sabeesh Mr. Shabeeb 40" Yes Yes Yes Yes
3 Raya Talal Super Market Sonapur Dubai Mr. Sabeesh Mr. Shabeeb 32" Yes Yes Yes Yes
4 Talal Super Market Rolla SHJ Mr. Anil Mr. Jasim 32" Yes Yes Yes Yes
5 Talal Super Market National Paints Mr. Anil Mr. Jasim 32" Yes Yes Yes Yes
6 Talal Hyper Market Hamriya Free Zone Mr. Anil Mr. Jasim 32" Yes Yes Yes Yes
7 Qeema Talal Super Market Al Jurf Ajman Mr. Shameer Mr. Jasim 40" Yes Yes Yes Yes
8 Al Saqa Plaza Super Market Ajman Mr. Shameer Mr. Jasim 32" Yes Yes Yes Yes
9 Talal Super Market Bur Dubai Mr. Aqeel Mr. Yasir 32" Yes Yes Yes Yes
10 Talal Super Market Al Quoz Dubai Mr. Aqeel Mr. Yasir 32" Yes Yes Yes Yes
11 Sultan Hyper Market J.Ali Mr. Aqeel Mr. Yasir 32" Yes Yes Yes Yes
12 Village Hyper Market J.Ali Mr. Aqeel Mr. Yasir 40" Yes Yes Yes Yes
13 Malabar S/Mkt Al Nakheel Deira Mr. Safeer Mr. Shabeeb 32" Yes Yes Yes Yes
TV SizeSr.

FALAK Display Drive
 FALAK Visibility Drive Cost Incurred:
Cost of LED T.V 40" 4 Sets 3,300.00
Cost of LED T.V 32" 9 Sets 4,320.00
USB Cost 145.00
Purchase charges & transportation 500.00
Fixing charges + wall brackets 2,500.00
Total expense of activity 10,765.00
Matco Share 5,920.75

FALAK Display Drive - Pictorial

FALAK Display Drive - IMPACT
 Acquired excellent secondary displays across all
participating outlets
 Out of the box idea with impressive
implementation
 Both trade and consumers liked the idea
 Falak brands new price point was registered
 Highly cost effective activity producing excellent
results
 RESULT --- Enhanced brand image, recall &
improved volumes/ sales

Falak display drive presentation by asif 31.01.17

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