Case Study
Let’s focused on a current problem of one of the biggest, advertising company called “ABC”. Daiana is working as a young assistant manager of ABC company and Alex is an mature employee who works below her.
One day the company received an order from a readymade clothe company to create a suitable advertisement for them. In that case the assistant manager gives the idea and theme to employee to create the advertisement. but the employee ignores her ideas and do it his own way.
At the final out put there has been promoted only the gents items and also the advertisement has failed to get the attraction of the new generation. It’s more suitable for the old generation.
Because of this case the readymade cloth company has rejected this advertisement. So argument between assistant manager and employee has begun.
2. Case Study
Let’s focused on a current problem of one of the biggest, advertising
company called “ABC”. Daiana is working as a young assistant manager of
ABC company and Alex is an mature employee who works below her.
One day the company received an order from a readymade clothe company
to create a suitable advertisement for them. In that case the assistant
manager gives the idea and theme to employee to create the
advertisement. but the employee ignores her ideas and do it his own way.
At the final out put there has been promoted only the gents items and also
the advertisement has failed to get the attraction of the new generation. It’s
more suitable for the old generation.
Because of this case the readymade cloth company has rejected this
advertisement. So argument between assistant manager and employee has
begun.
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4. The psychological
aspect of the problem
• Age gap between the employees
• Gender difference of the employees
• Difference thinking levels and difference
thinking power of employees
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Psychology is the scientific study of behavior and
mental process.
5. The sociological
aspect of the problem
• Effects of social bonds
eg : family background , friends
• Different between the generations
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Sociology Is The Scientific Study Of Society,
Patterns Of Social Relationship, Social Interaction
and Culture Of Everyday Life.
6. THE NEGATIVE IMPACT CAUSED
BY THE PROBLEM ON THE
BUSINESS INSTITUTION AND
SOCIETY
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7. The negative impact
caused by the problem on
the business institution
• Loss of trust and Confidence in employees
• Job Dissatisfaction
• Company Process will running Down
• Top Management have to pay more attention about
this Issue
• Damage the reputation
• Low Income
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8. The negative impact
caused by the problem on
the society
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• Society gets a misunderstanding about
company
• The society is divided in tow parts and they
criticize one another
• The inapposite idea is socialization through this
ad.
9. AS A MANAGER , HOW WOULD
YOU SOLVE THIS PROBLEMS
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10. Institution
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• Communicate openly and explain future
decisions
• Create unity among age groups
• Provide allowances for employees
• Measure the customer satisfaction
11. Society
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• Create customers support channels
• Create customer service communities
• Hold question and answer session
12. STEP THAT MAY BE TAKEN TO
ELIMINATE SUCH PROBLEM IN
THE FUTURE
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13. Steps
• Planning get togethers
• Conducting counseling programs
• Workshops / motivational programs
• We need to eliminate age gap by using good
communication
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14. THE BENEFITS OF SOLVING SAID
PROBLEM ISSUE ON THE
BUSINESS INSTITUTION AND
SOCIETY
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15. The benefits to institution
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• Develop confident between employee and
management
• Growing Unity among employees
• New ideas come in
• Increasing production
The benefits to society
• The benefits to institution
17. Summary and
conclusion
• Mangers should have good ability solve to the
problems
• Strong HR department and services of
counsellors
• Think twice before react the problem
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