2. Web
Sites
Ê A
website
(or
web
site)
is
a
collection
of
related
web
pages,
images,
videos
or
other
digital
assets
that
are
addressed
with
a
common
domain
name.
Ê Within
the
website,
each
screen
of
information
is
called
a
page.
Pages
may
contain
text,
graphic
images,
sound
and
video.
Ê A
main
feature
are
the
"links"
embedded
within
a
page
that
can
be
clicked.
These
transfer
viewers
to
other
pages.
3. Web
Sites
(continued)
Ê A
normal
information
brochure
would
normally
open
at
the
front
or
the
back
and
browse
forwards
or
backwards
a
page
at
a
time.
With
a
website,
the
user
decides
the
order
they
want
to
see
the
pages
in
by
clicking
the
links
that
interest
them.
Ê This
interactivity
generates
a
sense
of
ownership
and
participation
in
the
user,
binding
them
to
the
information
much
more
tightly
than
a
traditional
brochure.
4. Web
Sites
(continued)
Ê A
web
site
is
a
collection
of
folders
and
files.
The
files
can
be
documents,
graphics,
multimedia
and
hypertext
markup
language
(html).
Ê Three
pieces
of
software
are
mainly
used
when
building
web
sites.
Ê An
HTML
editor,
e.g.
Dreamweaver,
for
creating
and
editing.
Ê An
image
editor,
e.g.
Photoshop,
for
creating
and
editing
graphics.
Ê A
browser,
e.g.
Internet
Explorer
or
Firefox
for
viewing.
Ê Hypertext
Markup
Language
(HTML)
Web
sites
are
built
using
Hypertext
Markup
Language
(HTML).
This
code
is
the
language
of
the
Internet.
All
HTML
code
is
created
in
the
background.
5. HTML
(Hypertext
Markup
Language)
Ê Web
sites
are
built
using
Hypertext
Markup
Language
(HTML).
This
code
is
the
language
of
the
Internet
for
creating
web
pages
and
other
information
that
can
be
displayed
in
a
web
browser.
Ê The
purpose
of
a
web
browser
is
to
read
HTML
documents
and
compose
them
into
visible
or
audible
web
pages.
Ê HTML
is
written
in
the
form
of
HTML
elements
consisting
of
tags
enclosed
in
angle
brackets
(like
<html>),
within
the
web
page
content.
Ê HTML
tags
most
commonly
come
in
pairs
like
<h1>
and
</h1>,
although
some
tags,
known
as
empty
elements,
are
unpaired,
for
example
<img>.
The
first
tag
in
a
pair
is
the
start
tag,
the
second
tag
is
the
end
tag
(they
are
also
called
opening
tags
and
closing
tags).
In
between
these
tags
web
designers
can
add
text,
tags,
comments
and
other
types
of
text-‐based
content.
6. Common
HTML
Tags
<a>
Defines
a
hyperlink
<b>
or
<strong>
Defines
bold
text
<body>
Defines
the
document's
body
<br>
Defines
a
single
line
break
<em>
Defines
emphasized
text
(italics)
<h1
>
to
<h6>
Defines
HTML
headings
<head>
Defines
information
about
the
document
<img>
Defines
an
image
<p>
Defines
a
paragraph
<table>
Defines
a
table
<td>
Defines
a
cell
in
a
table
<title>
Defines
a
title
for
the
document
<tr>
Defines
a
row
in
a
table
7. CSS
(Cascading
Style
Sheets)
Ê CSS
stands
for
Cascading
Style
Sheets
Ê Styles
define
how
to
display
HTML
elements.
Ê External
Style
Sheets
can
save
a
lot
of
work.
Styles
are
normally
saved
in
external
.css
files.
External
style
sheets
enable
you
to
change
the
appearance
and
layout
of
all
the
pages
in
a
Web
site,
just
by
editing
one
single
file!
8. Good
vs.
Bad
Web
Design
In
this
day
and
age,
we’re
all
so
used
to
using
the
internet
that
a
website
needs
to
do
more
than
just
look
pretty.
Websites
need
to
be:
Ê Usable
Ê Functional
Ê Appealing
Ê Meet
audience
expectations
Unfortunately
not
all
web
designers
get
it
right.
Surprisingly
even
some
of
the
most
high-‐profile
websites
aren’t
able
to
fulfil
these
core
aims.
9. Good
Web
Design
The
key
purpose
of
any
site
is
to
provide
information.
Good
websites
should
provide
information
in
an
efficient
and
easy-‐to-‐find
manner.
Users
should
have
everything
they
need
at
their
fingertips
without
needing
to
hunt
around
for
too
long.
Effective
navigation
is
vital.
A
core
part
of
the
design
process
should
be
deciding
what
users
will
expect
to
find
and
delivering
it
in
a
clean
and
organised
way.
A
good
website
needs
to
be
engaging
with
just
the
right
balance
of
visual
appeal
and
operational
efficiency.
10. Bad
Web
Design
Bad
websites
tend
to
prioritise
style
over
substance
with
high-‐flying
animations
often
being
seen.
Although
you
might
be
left
with
great
visuals,
you’ll
have
very
slow
speeds
and
users
will
often
find
it
difficult
to
access
the
required
information.
Bad
websites
haven’t
thought
about
navigation
and
often
won’t
think
about
the
end
user
either
Bad
websites
use
sophisticated
technologies
that
won’t
work
well
on
older
machines
or
even
smartphones,
meaning
users
won’t
get
the
experience
they
need.
Users
should
not
have
to
look
through
page
after
page
of
information
and
not
be
able
to
find
what
they
are
looking
for.
Poor
web
design
can
be
inconvenient
and
annoying
and
visitors
may
deciding
to
look
elsewhere.
11. Web
Designers
Web
designers
design,
create,
produce
and
maintain
web
pages.
They
generally
work
on
the
layout
and
visual
appearance
of
websites
and
online
marketing
material.
Web
designers
focus
on:
Ê the
visual
appeal
of
a
web
site’s
design
Ê the
colour
palette
Ê imagery
Ê font
selection
Ê content
layout
Ê use
of
interactive
content
such
as
flash
Ê how
all
of
these
elements
combine
to
produce
an
effective
and
attractive
website.
12. Web
Designers
(continued)
Web
designers
also
perform
the
following
tasks:
Ê talk
with
clients,
and
discuss
ideas
to
get
a
clear
understanding
of
their
requirements
Ê develop
custom
programs
to
extend
the
functionality
of
websites
Ê talk
with
writers,
designers,
system
administrators
and
other
IT
staff
to
make
sure
the
website
will
fulfil
its
purpose
Ê maintain
or
update
the
website
once
it
is
completed
by
adding
new
content,
illustrations
or
features
Ê coordinate
other
people,
such
as
designers
and
writers,
to
help
maintain
the
website.
