Apple, Google, and the startups of Silicon Valley are poised to leverage new technology to save health care. How can pharma support their patients with the dawn of this new technology.

1. Silicon Valley to Health Care’s Rescue
ePharma West
9/24/2014
Brian Shields
CEO, UpTempo Group
@MrPug94
brian@uptempogroup.com
415-425-3467 cell
Linkedin
Summary of References

2. Current State of Health Care
“At the core of America’s problems with health care is a grea
t delusion: it likes to think it has a vibrant marketplace…”
Source

3. Current State of Health Care
“In fact the country has long had a subsidy-laden system
that is the most expensive and complicated in the world…”
Source

4. Current State of Health Care
“…with much of the government cash going to the rich,
millions of people left out, and little individual responsibility
”
Source

5. Life Expectancy in U.S. is Low
Source

6. Life Expectancy in U.S. is Low
Source

7. We Outspend Other Nations
Spending is
15% of GD
P
Source

8. Our Health IT Is a Mess
47% of Doctors Say that EMRs Detract from Patient Care
As of Jan 1, 2014, $19B has been distributed via incentiv
es for EMR adoption
Source

9. Health Care Scares Developers
““Generally health is just so heavily regulated. It’s just a
painful business to be in. It’s not necessarily how I want t
o spend my time. Even though we do have some health
projects, and we’ll be doing that to a certain extent. But I
think the regulatory burden in the U.S. is so high it will
dissuade a lot of entrepreneurs”
-Sergey Brin, Google Co-Founder
Source

10. Pharma Pricing is Pushing Limits
Sources

11. Patients Don’t Trust Pharma
• In terms of reputation,
Pharma was 7th of 8
healthcare sectors rated
• Pharma Rated Poor for:
• Lack of Fair Pricing
• Lack of Transparency
• Management of Adverse
Event News
• Acting with Integrity
Source

12. Doctors Don’t Recommend
Pharma Apps
“I Don’t Like the Whole “Build
Me an App” syndrome that
marketing tends to have right
now. I think probably the
reasons they’re not
recommending the apps is that
they’re not very good”
…They have no necessity to
sell our solutions to patients.
They have a necessity to make
patients feel better”
-Tim White, Head of Globa
l Customer Interaction,
Source
Lundbeck

13. Summary of Problems
• Poor Health Care ROI
• Health IT Doesn’t Hasn’t Attracted the Best and Brightest
• Technology at POC is Hurting Doctor-Patient Relationship
• Pharma Reputation is a Tough Sell with Patients
• Doctors Aren’t Supporting Pharma Apps

14. Silicon Valley to Save the Day

15. Silicon Valley’s Secrets
Cross Platform Design
API Integration and SDK
Developer Friendly
App Ecosystems
Build for Modern Browsers Optimize User Interface
Build for the Future
Reduce System Constraints

16. A Closer Look at Superman
Market Cap: $604b
Market Cap: $403b

17. A Closer Look at Superman
Market Cap: $604b
Market Cap: $403b

18. Superman is Here With a Rock

19. Overview of Health Kit/Google
Fit
Wearable Tech,
Med Device or
App Interacts with
iPhone/Android
Mobile Device Stores
Patient Data Securely in
one App
Health Care Partner
s
Integrate with
Patient’s data

20. ACO’s are Getting Ready
“We Believe Apple’s HealthKit will revolutionize how the
health industry interacts with people.” – Mayo Clinic CEO
Source

21. Health IT has Joined the Team
“Apple’s HealthKit has tremendous potential to help close
the gap between consumer collected data and data
collected in traditional healthcare settings.”
– Carl Dvorak, Epic President
Source

22. What This Means for Pharma
• Ability to Create Apps for an
ACO
• Possible Integration with
EMR
• Build Companion Apps for
your Products
• Integrate Apps with
Wearable Device Data
• Apps May Help Your
Products Add Greater Value
to Patients

23. Silicon Valley is Bringing Cool
Back

24. Most VC Money is in Software
Source

25. Most VC Money is in Silcon
Valley
Source

26. Startups vs. Breakthrough Meds
Source

27. Startups vs. Breakthrough Meds
Uber has a
higher valuation
than the Cure
for Hep C
Source

28. Silicon Valley is Making Cool
Affordable
• Web App Development
Languages and Coding
Bootcamps
• Frameworks and Developer
Tools for Rapid Prototyping
• Beacon Technology
• WebGL and IOS 8

29. Coding Bootcamps to the Rescue?
A New Generation of Programmers are Learning
Web Application Development in 12 Week Bootcamps
Source

30. New Frameworks Bring Cool Tools
Source Source

31. Beacon Technology for Context
Source

32. WebGL + IOS 8 = 3D
Interaction
Source
Yesterday
Tomorrow

33. How Does New Tech Help
Pharma?
• Cost of Cool is Much Lower
Now
• Prototype Often-Get
Patient/HCP Input Early
• Fail Fast to Add Value –
Have Silicon Valley Culture
• Look to Point of Care
• Build Companion Apps for
Products – Not Marketing
Channels

34. “We have a very special responsibility to patients and
caregivers. They depend on us to do more, feel better
, and live longer.”
- Dierdre Connelly, President, North American Pharm
a GSK
Source