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Sleep Tech: An Ecosystem of Electric Sleep - Daniel Ruppar, Frost & Sullivan (Digital Health @ CES 2017)


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Sleep Tech: An Ecosystem of Electric Sleep

Sleep technology is emerging as one of digital health’s most promising verticals, yet there are still many unknowns surrounding adoption potential and total aspects of life integration. The future can evolve as a multi-component experience for consumers, integrating various sensor markets, digital health, connected home, and other concepts as well as other stakeholders in a care team gleaning insight from a person’s sleep experience. An important question is where do the opportunities lie in the consumer and clinical space? Join one of today’s leading digital health analysts as he shares insights and predictions on the sleep technology market.

Published in: Healthcare
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Sleep Tech: An Ecosystem of Electric Sleep - Daniel Ruppar, Frost & Sullivan (Digital Health @ CES 2017)

  1. 1. Sleep Tech An Ecosystem of Electric Sleep Digital Health Summit CES 2017
  2. 2. @DanielRuppar Consumer Actions Taken to Improve Health 41% 34% 33% 32% 25% 23% 23% 19% 14% 11% 10% 7% 5% 20% Changed your diet Lost weight Started taking vitamins or supplements Started an exercise program Reduced your stress levels (e.g. from family or… Started prescription medication prescribed by a… Changed habits to get better sleep Started tracking health-related information* Joined a health/wellness program or gym Started non-prescription over-the-counter (OTC)… Stopped smoking Stopped drugs/alcohol use Joined a support group (e.g. Weight Watchers,… None of the above Actions Taken to Improve Health in Past Two Years, US, 2015 Q12. At any time during the past two years, have you taken any of the following actions in an effort to improve your health? Select all that apply. Base: All respondents (n=1,500). Note: Multiple mentions. Source: Frost & Sullivan*e.g., weight, blood pressure, blood sugars, etc. 2
  3. 3. @DanielRuppar Derived Health Consumer Segments Derived segments: Statistically derived using a combination of factor analyses and 2-step cluster analysis. Base: All respondents (n=1,500). Budget- Constrained, 16% Self-Motivated Suburbanite, 21% Afflicted Urban Professional, 7% Physician- Dependent Senior, 21% Engaged Urban Techie, 19% Healthcare Skeptic, 17% Derived Health Consumer Segments Six distinct profiles of health consumers have been uncovered Source: Frost & Sullivan 3
  4. 4. @DanielRuppar Profile of Afflicted Urban Professional Consumers 46% cite Sleep as Top Health Improvement Focus 83% 76% 43% 35% 51% 79% 50% 4% 17% 12% 68% Smartphone Tablet Wearable Bodyworn camera Mobileapps Vitaminsor supplements Healthmonitoring Nochronic conditions Onecondition Twoconditions Threeormore conditions Demographics 67% male 33% female Average household income: $83,169 Health and Wellness Profile Mobile Device Use Health Conditions Average age: 39 Urban 58% Suburbs 30% Rural 12%7% of total sample Health Tracking & Activities Source: Frost & Sullivan 4
  5. 5. @DanielRuppar User Experience and Data Streams 5
  6. 6. @DanielRuppar Wearables Ecosystem – Continuum Progression Step/Activity Tracking Step/Activity Tracking Sleep Heart Rate Multiple sensors/devices fully interoperable as a platform Cohesive & flexible user experience regardless of sensor origin with clinical data integration 2009 2015 2017 2025 6
  7. 7. @DanielRuppar Sleep Tech is a Personalized Ecosystem 7
  8. 8. @DanielRuppar Medical and Clinical-Grade Wearables—Market Opportunities by Application Degree of Competition LevelofAttractiveness Diabetes Sleep Disorders CVD Neuro & Mental Health Aging in Place Respiratory & COPD Chronic Pain Management Pediatric Health Women’s Health Others Multi- Parameter VMS Key Bubble size represents potential market value (in $Billion) of healthcare wearables across major care/disease segments expected by 2020. $10 Bn $5 Bn $1 Bn $0.5 Bn Source: Frost & Sullivan Medical and Clinical Wearables Segment: Potential Market Opportunities by Care Segment, Global, 2020 8
  9. 9. @DanielRuppar Healthcare 2025: The Digital Healthcare Ecosystem Key Components for Sleep Tech • Awareness • Engagement • Big Data Analytics • Platform Environment • Artificial Intelligence 9
  10. 10. @DanielRuppar Thank you 10 Daniel Ruppar Research Director Digital Health (+1) 210.247.2428