1. Piper Clark Writing Samples - 1
Here is copy from an email promoting an event entitled
“Wearables: Where it’s app” which took place February 5,
2015. I have only included the copy and cut the time/date,
location, pictures and the header.
Wearables: Where it's app
Unleashing the power of technology, including wearables and apps, to reinvent care delivery
Health apps, wearable devices and other digital technology have skyrocketed in growth over
the past year. From fitness bands that monitor physical activity and sleep patterns to apps that
help keep chronic diseases in check, the demand for sophisticated mHealth products continues
to grow.
During the first six months of 2014, Flurry Analytics found that health and fitness apps
outpaced all other app categories on the market by 87 percent. Similar growth was found with
wearable devices, in a recent PwC report, with wearable companies shipping approximately 7.6
million units within the U.S. by the end of 2014 - an increase of almost 200 percent in
comparison to the prior year.
Over the next couple of years, health leaders will face a formidable task as they try to unleash
the growing potential of apps, wearables and other digital technology to change the face of
healthcare delivery. Challenges will arise as they begin using these technologies as part of an
integrated system of care which can provide data-rich insights, real-time care, improve
efficiency, quality and cost while expanding services.
Join Health Enterprises Network, in partnership with Health Information Management Systems
Society (HIMSS) KY Bluegrass Chapter, on February 5 as we explore the expanding demand,
potential and challenges of digital technology, including apps and wearables, in redefining
healthcare delivery.

2. Piper Clark Writing Samples - 2
Here is copy from an email promoting an event entitled
“Disney in Healthcare” which took place August 8, 2013. I
have only included the copy and cut the time/date, location,
pictures and the header.
Disney. It’s an enchanted place, a place filled with magic, over-the-top sights, spectacular rides
and, yes, first-class customer service. Although healthcare’s not a small world, and the clinical
setting isn’t always a walk in the park, many of the fundamentals that make Disney a great
place to visit could also give a lift-off to a more magical patient experience. As the former
executive vice president of Walt Disney World, Lee Cockerell knows customer service. His most
recent book, “The Customer Rules,” was released this year and shares invaluable rules for
serving customers with sincerity, consistency, creativity and excellence.
Join Health Enterprises Network on August 8 for this exclusive talk with Mr. Cockerell, one of
Disney’s former top operations experts, and find out why the customer still rules and rules for
serving customers – practices that can be easily transferred to the healthcare setting.
Here is copy from an email promoting event on tort reform. I
have only included the copy and cut the time/date, location,
pictures and the header.
It’s no secret that Louisville has grabbed the national spotlight as a hotbed for long-term care
and aging business. What’s ironic is that not only does the area have the largest concentration
of nursing-home and extended-care companies in the nation, it also has the worst environment
for these companies in terms of long-term care litigation (as found by an independent 2013
study by AON Risk Solutions).
Tort reform, also known as medical malpractice or legal liability, has long been a highly-
contentious issue in the Commonwealth with devout champions on both sides. It’s an issue that
goes far beyond nursing homes and affects every healthcare provider and facility in the state.
Although attempts have been made to reform the medical malpractice system, none to date
have yet to pass both chambers in Kentucky.
Because of the lack of legal protection for healthcare providers, Kentucky has become a target
for out-of-state law firms looking to turn a quick profit. Many healthcare providers operating in
the Commonwealth have felt the pinch from meritless lawsuits, costing them millions, and
ultimately leading to their exit from Kentucky.

3. Piper Clark Writing Samples - 3
A portion of the copy from an event on the Affordable Care
Act
Where Are We Going?
With Geisinger Health System, The Heritage Foundation, The Urban Institute
Moderated by Mark Birdwhistell, Former Secretary for the Kentucky Cabinet for Health &
Family Services
Featured Speakers
Dr. Bruce H. Hamory, Executive VP, Managing Partner, Geisinger Consulting Services for
Geisinger Health System
Edmund Haislmaier, Senior Research Fellow, Health Policy Studies, The Heritage Foundation
John Holahan, Center Director, Health Policy Center, The Urban Institute
Enacted over a year ago, the Patient Protection and Affordable Care Act (PPACA) has created a
firestorm of debate. Although the law seeks to improve the health of the nation, there are many
areas of contention and considerable uncertainty surrounding its provisions and mandates. In
fact, more than half of the states are challenging the legislation’s constitutionality in federal
courts. One of the key issues of uncertainty involves cost containment. The Congressional
Budget Office (CBO) estimates that the law will cut the deficit by $143 billion over the next 10
years and by $1.2 trillion in the following decade. However, proponents of the bill say that it
doesn’t go far enough and lacks the aggressiveness to achieve a slowdown in healthcare costs.

4. Piper Clark Writing Samples - 4
Here is a press release from an event we held at Harvest
Restaurant. Please note, I did not write the copy under the
“About Harvest” and “About The Healing Place” – these
descriptions came from their websites.
FOR IMMEDIATE RELEASE
CONTACT: Michael Muldoon, 502.625.0059
On August 28, the Health Enterprises Network and Harvest Restaurant, an innovator in the
farm-to-table movement, will host a Harvest Meal - an interactive three-course dinner. Food
will consist of the finest local fare and discussion will focus on burning issues such as food
deserts, what local food means, whole foods, sustainable crops, local and state policy and how
food choices can improve the obesity epidemic. Dinner patrons will sit among subject-matter
experts and engage in dialogue about food-driven solutions while enjoying the locally-sourced
bounty offered by our area farmers. The dinner will run from 5:30 – 8:00 p.m. at Harvest
Restaurant, 624 E. Market Street. Dinner is $125 and a portion of the proceeds will go to The
Healing Place.
Key community leaders in attendance:
Ivor Chodkowski, Owner/President, Harvest; Owner, Grasshoppers; Owner, Field Day
Family Farm
Bob Perry, Special Projects Manager for the Sustainable Agriculture and Food Systems
Working Group, College of Agriculture, University of Kentucky; Lab Instructor,
Department of Dietetics & Human Nutrition
Dr. LaQuandra Nesbitt MPH, Director, Louisville Metro Public Health & Wellness
Ellen McGeeney, President, Grasshoppers Distribution
Overview of Event
Obesity. We know the statistics and understand the problem. Here at the Health
Enterprises Network, we've worked with JCPS to educate students about exercise and
healthy eating, we've showcased innovators including Vitality and SHPS and we've
partnered with community efforts such as the Mayor's Healthy Hometown Movement.

5. Piper Clark Writing Samples - 5
Now, it's time to act together - to come to the table, both figuratively and literally, to
determine what we can do as individuals and collectively.
On August 28, the Health Enterprises Network and Harvest Restaurant, an innovator in
the farm-to-table movement, will host a Harvest Meal – an interactive, participatory
three-course dinner of local fare. Many key community leaders will be in attendance as
we engage in lively dialogue about food-driven solutions to our health and wellness.
Date & Time
Tuesday, August 28, 2012
5:30 - 8:00 p.m.
Location
Harvest Restaurant
624 E. Market Street
Louisville, KY 40202
To Register
Dinner $125, please select pork or vegetarian option and denote in your registration
A portion of the proceeds will go to The Healing Place
Register@HealthEnterprisesNetwork.com or 502.625.0179
Cash bar. Seating is limited
About the Health Enterprises Network
The Health Enterprises Network exists to build a vibrant, health-related economy within its 27-
county service area. In its twelfth year, HEN fosters a culture-of-health for our region through
membership networking opportunities, communication, leadership programs, education and
strategic partnerships. Current membership is composed of 188 companies with 1,200
individual representatives.
About Harvest
Harvest is one of the city's most celebrated new restaurants. What makes Harvest unique is the
philosophy of its proprietor, Ivor Chodkowski, to produce outstanding, regionally-inspired,
seasonal cuisine from the most select local produce. This approach helps to both support our
local farmers and contribute to a more sustainable food economy.
About The Healing Place
Founded as a homeless shelter in 1989, The Healing Place has become one of the nation's most
effective long-term, social model recovery programs. With 65 percent of alumni remaining
sober after one year, The Healing Place’s success rate is five times the national average for
recovery facilities.