iPad App Development, Concept Stage

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This document was the submission/pitch presentation for the nextMEDIA 2010 iPad competition in Banff, Alberta. Feel free to get inspired by the overall structure of the document and the revenue models that can be generated with a smart (native) iPad app. The visual designs you see are drafts only and picture core ideas and functionalities.

© This work is licensed under the Creative Commons Attribution-Noncommercial-Share Alike 2.5 Canada License.

About the App:
iXamine is the world’s most progressive and innovative digital step towards a haptic learning environment for upcoming doctors, students and explorers.

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iPad App Development, Concept Stage

  1. 1. Da Vinci would have died for this app. Prepared and designed by Marc-Oliver Gern June 10th, 2010
  2. 2. This document was the submission/pitch presentation for the nextMEDIA 2010 iPad competition in Banff, Alberta. Feel free to get inspired by the overall structure of the document and the revenue models that can be generated with a smart (native) iPad app. The visual designs you see are drafts only and picture core ideas and functionalities. © This work is licensed under the Creative Commons Attribution-Noncommercial-Share Alike 2.5 Canada License.
  3. 3. Today we are going to reinvent the way we explore life.
  4. 4. iXamine – The rst App for visually examining all living things.
  5. 5. Basic Elements of the App Tools Objects & Themes Lab Games Wiki
  6. 6. The Core Concept: iXamine  provides  playful  access   to  a  realis4c  set  of  medical  tools   and  examina4on  methods.   Augmented reality technology* allows users to connect to the exposed objects in real-time. Geo-location tells you, what species are in the area.
  7. 7. iXamine is not just another iPad app.
  8. 8. iXamine will create change in our behavior and how we explore things – forever.
  9. 9. Its basic functionalities are so generic, that the models for revenue are endless.
  10. 10. iXamine introduces the rst embed(able) app for the iPad.
  11. 11. Revenue Model1 – embed(able) app
  12. 12. Revenue Model1 – embed(able) app
  13. 13. Revenue Model1 – embed(able) app
  14. 14. iXamine PRO© – Revenue Model2
  15. 15. iXamine LAB – Revenue Model3 Your Experiment: Does milk chocolate swim in milk?
  16. 16. Institutions – Revenue Model4
  17. 17. Products – Revenue Model5
  18. 18. Revenue Models at a Glance 1 2 As Upgrade 3 As Upgrade 4 5 Insti- Embed App PRO LAB Products tutions 6 As Upgrade Objects and Themes
  19. 19. Reason for success (RFS Factor) – or why people download it. - It triggers our inner curiosityDesireable (“What’s inside – can I really do this?”) -  Its playfulSocial, entertainingSustainable and educationalUseful (“I love puzzling, experimenting and de-layer stuff.”) -  It feels like science- ction (“It feels so real”) -  Its connectable and mobileUsable (“Its Wikipedia on wheels”)
  20. 20. iXamine The rst App for visually examining all living things. e v e r y t h i ng!
  21. 21. Oh,  hold  on.  There  is  more  to  it.
  22. 22. Who does not wanna play around with those tools?
  23. 23. The End. Thank You.
  24. 24. What  people  (will)  say: “Who had ever thought that plastic surgery would actually be a fun thing?” “If you ever wanted to cut your enemies into slices, than this is the “DaVinci would have died app you were looking for this app.” for.” “If we have had iXamine, we could have saved millions of dissected frogs.” “What was once seen in Cameron’s Sci-Fi visions is now becoming the reality and will make ”iXamine is the world’s medical education fun.” most progressive and innovative digital step towards a haptic learning environment for upcoming doctors.” Marc-Oliver . Experience Designer . mo.gern@gmail.com
  25. 25. Thank You Marc-Oliver . Experience Designer http://marcoliver.tumblr.com http://blog. ip-digital.com mo.gern@gmail.com I am looking for investors/developers for iQueue. It’s my latest app, designed for the iPhone. Please contact me.

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