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UX TOOLS
FOR AGILE
TEAMS
The Job Table

©2014 . Marc-Oliver – Digital Product Designer . London
WHAT
DOES
IT DO?

The Job Table frames every design
challenge in a job, focusing on the triggering
event or situation, the motivation and goal,
and the intended outcome. It encourages
the product's design process to focus on
context, causality and motivations instead of
assumptions, subjectiveness, personas and
implementations.
©2014 . Marc-Oliver – Digital Product Designer . London
PRIORITY

1, 2, 3, ...

SITUATION
Motivation – Events – Expectation

When ______, I want to ______,
so I can ______

SOLUTION

METRICS

Content
Design
Tech
...

KPI’s

©2014 . Marc-Oliver – Digital Product Designer . London
EXAMPLE

PRIORITY

SITUATION
Motivation – Events – Expectation

1, 2, 3, ...

When an important new customer signs up, I
want to be notified, so I can start a meaningful
conversation with them.

SOLUTION

Min:
Allow instant notification on relevant channel/
platform, when new customers signs up.
Provide template to quickly respond/welcome
new customer.
Max:
Provide further options I can offer new
customer.

©2014 . Marc-Oliver – Digital Product Designer . London

METRICS

… attach it to
each individual
task/action user
can take.

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UX Tools for Agile Teams – The Job Table

  • 1. UX TOOLS FOR AGILE TEAMS The Job Table ©2014 . Marc-Oliver – Digital Product Designer . London
  • 2. WHAT DOES IT DO? The Job Table frames every design challenge in a job, focusing on the triggering event or situation, the motivation and goal, and the intended outcome. It encourages the product's design process to focus on context, causality and motivations instead of assumptions, subjectiveness, personas and implementations. ©2014 . Marc-Oliver – Digital Product Designer . London
  • 3. PRIORITY 1, 2, 3, ... SITUATION Motivation – Events – Expectation When ______, I want to ______, so I can ______ SOLUTION METRICS Content Design Tech ... KPI’s ©2014 . Marc-Oliver – Digital Product Designer . London
  • 4. EXAMPLE PRIORITY SITUATION Motivation – Events – Expectation 1, 2, 3, ... When an important new customer signs up, I want to be notified, so I can start a meaningful conversation with them. SOLUTION Min: Allow instant notification on relevant channel/ platform, when new customers signs up. Provide template to quickly respond/welcome new customer. Max: Provide further options I can offer new customer. ©2014 . Marc-Oliver – Digital Product Designer . London METRICS … attach it to each individual task/action user can take.