1. QUICKSHOT
Indoor Shooting Ranges
QUICKSHOT
Indoor Shooting Ranges
Marketing plan
Presented by: Morrice Richardson
Marketing Plan
Presented by: Morrice Richardson

2. HOW DO WE GET TO +80% IN REVENUE?
$2,192,832
(STEP 1) Increased Social Media Engagement
(STEP 2) Re-invite old customers +1
(STEP 3) Invest in FB Advertising (INSTAGRAM)
(STEP 4) Enhance In-Store Customer Engagement
(STEP 5) Tracking
(STEP 6) Implementation

3. Current Cash Pools
New Customers
Ammo Sales
FFL
Transfers
Recurring Customers
Gun
Sales
Target
Sales
HOW DO WE MAXIMIZE???

4. Current Store Traffic
ATANTA BUCKHEAD
170 ppl/ per week 300 ppl/ per week
Per Person $ Breakdown
680 ppl/ per month
8,840 annual
1,200 ppl/ per month
25,920 annual
1 Person = $54
$447,360 annual $777,600 annual
Good: 20% Increase = 204 p/w
Goal: 80% Increase = 306 p/w
$793,152
Good: 20% Increase = 360 p/w
Goal: 80% Increase = 540 p/w
$1,399,680
$1,224,960
$2,192,832

5. (STEP 1) Increased Social Media Engagement=
Increased Customer Loyalty
$2,192,832
(STEP 1) Increased Social Media Engagement
(STEP 2) Re-invite old customers +1
(STEP 3) Invest in FB Advertising (INSTAGRAM)
(STEP 4) Enhance In-Store Customer Engagement
(STEP 5) Tracking
(STEP 6) Implementation
No More “Just POSTING”
1. Send Sincere Thanks (5 Star Ratings)
2. Ask Questions (Conversation)
3. Become Trusted Expert( NO SELLING)
4. Invite back into Store (Conversations)
Better
Engagement
Trusted
Company
55% Re Visitation
Re invite 258.5 of 470 weekly visitors
Turn in 5 star ratings(Customer referral) or +$54

6. (STEP 1) cont. Social Media Engagement By The
#’s
$2,192,832
(STEP 1) Increased Social Media Engagement
(STEP 2) Re-invite old customers +1
(STEP 3) Invest in FB Advertising (INSTAGRAM)
(STEP 4) Enhance In-Store Customer Engagement
(STEP 5) Tracking
(STEP 6) Implementation
Better
Engagement
Trusted
Company
55% Re Visitation
Weekly Posts 2-3 0 5-6 0
Shares 0 0 0 0
Avg. Likes 5 0 3 0
Conversations 0 0 0 0

7. (STEP 1) cont. Social Media Engagement By The
#’s (Goals)
$2,192,832
(STEP 1) Increased Social Media Engagement
(STEP 2) Re-invite old customers +1
(STEP 3) Invest in FB Advertising (INSTAGRAM)
(STEP 4) Enhance In-Store Customer Engagement
(STEP 5) Tracking
(STEP 6) Implementation
Better
Engagement
Trusted
Company
55% Re Visitation
Weekly Posts 7+ 4+ 5-6 7+
Shares 7 - 25+ 3
Avg. Likes N/A 0 40 0
Conversations 3 N/A 15 8
*Develop editorial calendar to schedule posts. Customer
Responses are best when spontaneous.

8. (STEP 2) Re- Invite Current Customers + 1
VIA Social Media
$2,192,832
(STEP 1) Increased Social Media Engagement
(STEP 2) Re-invite old customers +1
(STEP 3) Invest in FB Advertising (INSTAGRAM)
(STEP 4) Enhance In-Store Customer Engagement
(STEP 5) Tracking
(STEP 6) Implementation
Re invite 258.5 of 470 weekly visitors
Turn into 5 star ratings(Customer referral) or +$54 /p
Better
Engagement
Trusted
Company
55% Re Visitation
Provide special Promotions for 2 visits +1 new guest in one
calendar month: CUSTOMER LOYALITY
Target these individuals via SSM and Email Marketing.

9. (STEP 2) Re- Invite Current Customers + 1
VIA Social Media cont.
Build Connection
Via SSM
• Ask about most recent visit,
what made them come in, what
was there favorite part?
Provide enhanced
reason to return
+1
• Provide savings for multiple
visits during the month.
• Saving for bringing a guest on
second visit.
Reward SSM
Sharing
• Give customer
incentives to
share their visit
via SMM w/
community
(STEP 1) Increased Social Media Engagement
(STEP 2) Re-invite old customers +1
(STEP 3) Invest in FB Advertising (INSTAGRAM)
(STEP 4) Enhance In-Store Customer Engagement
(STEP 5) Tracking
(STEP 6) Implementation

10. (STEP 3) Invest FB Advertising
$2,192,832
(STEP 1) Increased Social Media Engagement
(STEP 2) Re-invite old customers +1
(STEP 3) Invest in FB Advertising (INSTAGRAM)
(STEP 4) Enhance In-Store Customer Engagement
(STEP 5) Tracking
(STEP 6) Implementation
Leverage improved engagement tactics w/
boosted paid advertising via Facebook.
Over 800 mill USERS!!
Better
Engagement
Trusted
Company
55% Re Visitation
Utilize Page Post engagements ads
Create Targeted Audience 0f 500k users (Use Key WORDS!!)
$200 monthly per page budget (ATL & Buckhead)
Pay per Click @ 8% penetration = 50,000 annual visitors

11. (STEP 4) Enhance In-Store
Customer Engagement
$2,192,832
(STEP 1) Increased Social Media Engagement
(STEP 2) Re-invite old customers +1
(STEP 3) Invest in FB Advertising (INSTAGRAM)
(STEP 4) Enhance In-Store Customer Engagement
(STEP 5) Tracking
(STEP 6) Implementation
Once in store use: custom targets and in range competitions,
to increase money spent per visit!! Actively up sale. Better
Engagement
Trusted
Company
55% Re Visitation
In Sore Revenue Potential
Target Sale $1.50
Lane Rental $16 per hour
Specialty Targets $3
9mm Ammunition $20
Increase
by factor
of 2!!
$40= +$94 per visit

12. (STEP 5) Tracking, how do
we know we made it?
(STEP 1) Increased Social Media Engagement
(STEP 2) Re-invite old customers +1
(STEP 3) Invest in FB Advertising (INSTAGRAM)
(STEP 4) Enhance In-Store Customer Engagement
(STEP 5) Tracking
(STEP 6) Implementation
Key Metrics to track:
1) Viral Fan Reach
2) Organic Fan Reach
3) Engagement
4) People Talking about this
5) Click Through Rate
6) Negative Feedback
Key insight! Trailing four closest competitors. We have + 1 store in the Atlanta area
over closest competitor.

13. (STEP 5) Tracking, how do
we know we made it?
(STEP 1) Increased Social Media Engagement
(STEP 2) Re-invite old customers +1
(STEP 3) Invest in FB Advertising (INSTAGRAM)
(STEP 4) Enhance In-Store Customer Engagement
(STEP 5) Tracking
(STEP 6) Implementation
Key Metrics to track:
1) Viral Fan Reach
2) Organic Fan Reach
3) Engagement
4) People Talking about this
5) Click Through Rate
6) Negative Feedback
Key Points:
1) Reach (1,229 ppl) +5,000
2) Post Engagements (276) +500
3) Actions on Page (1) +250
4) Customer acquisition cost $10.41

14. (STEP 6) Implementation
Construct Target
Campaigns to market
via FB & SSM
• Digital Fliers
• Loyalty Programs/ Campaigns
• Promote Call to Action
• Develop Editorial Calendar for SSM Campaign posting
• Ask open
FB Marketing
Spend
• $400/ mth budget for both locations
• $10.41. per costumer
• 8% penetration
In-Store
• Promote customer FB
Sharing
• Provide in-store incentives
SMM engagement
• Provide incentive to return
same month and bring
guests(campaign)
Compare Projections
to actual
• Reach 5,229
• Post Engagements 526
• Actions on Page (250)
• 2% CTR
(STEP 1) Increased Social Media Engagement
(STEP 2) Re-invite old customers +1
(STEP 3) Invest in FB Advertising (INSTAGRAM)
(STEP 4) Enhance In-Store Customer Engagement
(STEP 5) Tracking
(STEP 6) Implementation

15. Touch Points 365

16. Website/S.E.O/#’s
As it stands the website has a great foundation but
we are missing some key factors that will take QS
from good to great.
Photos showing people
People like seeing other people having fun,
smiling, and being safe.
Better quality photos
Add Social media links
Make it easy for people to follow and interact with us.
Google algorithm searches for SSM Interaction
Photo Gallery
Uploads from IG and in-store pictures
SEO Optimization
Key word utilization
Content